Cronut

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A croissant-doughnut hybrid
Homemade version of a croissant-doughnut cut in a half

Cronut is a croissant-doughnut pastry invented and trademarked[1][2] by Dominique Ansel Bakery in New York City.[3][4] The pastry is made by frying a laminated dough in grape seed oil. The fried pastry is then sugared, filled, and glazed.[5]

The Boston Globe described the Cronut as a "food portmanteau".[6] In December of 2013, TIME magazine named the cronut as one of the "25 Best Inventions" of 2013.[7]

Similar recipes[edit]

Chef Alina Eisenhauer of Sweet Kitchen & Bar in Worcester, Massachusetts, claimed that she was the first to fry croissant dough and has been serving her "dosants" since 2008.[8] Baker Roy Auddino says he has been doing "doughssants" since 1991.[9]

"Mister Croissant Donut", sold at Mister Donut stores throughout Japan[10]

Imitations and other takes on the cronut recipe have sprung up all over the United States and has also spread to many other countries including Australia, China and Japan.[11][12][13][14][15] Make-at-home recipes have also been developed.[14]

Controversy[edit]

Due to its limited production and exclusivity, the Cronut spawned a black market with scalpers selling them for up to $100 each. The original pastry price is $5.[16]

At the 2013 Canadian National Exhibition, bacteria from "cronuts" sold at Epic Burgers, a Toronto-based eatery, caused food poisoning in over 200 patrons.[17] Toronto bakery Le Dolci supplied the "cronuts" and bacon jam topping responsible for the contamination.[18]

The Swiss retailer Migros started selling "cronuts" in August 2013. Ansel had previously announced that he intended to register "cronut" as a Swiss trademark.[19] In October 2013, Migros announced they will no longer be using the name, now a registered trademark of Ansel's bakery. Migros renamed their item the "Big O".[20]

Charity campaign[edit]

In July 2013, Dominique Ansel Bakery launched a series of charitable campaigns with their Cronut product to benefit the Food Bank for New York City.[21] The campaign The Cronut Project, sponsored by Dominique Ansel and three interns at BBH, benefited the Food Bank for New York City by raising over US$6,000 in six days with only twelve Cronuts.[22]

In September 2013, Dominique Ansel Bakery partnered with Shake Shack to offer Cronut Hole Concretes, featuring Cronut Holes and brown butter caramel custard. Hundreds lined up as early as 4 a.m. for a chance to purchase one of the 1000 Cronut Hole Concretes. All proceeds, over $5,300, went to the NYPD Widows and Children Fund and Madison Square Park Conservancy.[23]

At a live auction in October 2013 benefited City Harvest (a New York City food rescue organization) Dominique Ansel, with auctioneer Nicholas Lowry and Questlove, auctioned a dozen freshly baked Cronuts for $14,000 in less than twenty minutes.[24][25]

See also[edit]

References[edit]

  1. ^ Katie Little (2013-06-07). "Cronut Mania Spawns Imitators and a Trademark Rush". Cnbc.com. Retrieved 2014-04-19. 
  2. ^ USPTO. "Cronut". Retrieved 30 January 2014. 
  3. ^ Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life - Grub Street New York
  4. ^ "Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm - ABC News". Abcnews.go.com. 2013-05-20. Retrieved 2014-04-19. 
  5. ^ "Cronut™ 101 | Dominique Ansel Bakery". Dominiqueansel.com. 2013-05-10. Retrieved 2014-04-19. 
  6. ^ Why we love ‘cronuts’; The devilish pull of the food portmanteau By Ben Zimmer June 09, 2013
  7. ^ "The Cronut | The 25 Best Inventions of the Year 2013 | TIME.com". Techland.time.com. 2013-11-13. Retrieved 2014-04-19. 
  8. ^ Chef Alina Eisenhauer's 'Dosants' Were Cronuts Before Cronuts Were Cronuts FOX News Magazine
  9. ^ Battle for Pastry Columbus Dispatch
  10. ^ "ミスドのクロワッサンドーナツ第2弾「フルーツシリーズ」を食べてみました". Gigazine.net. Retrieved 17 June 2014. 
  11. ^ "The ‘Cronut’…Er, That’s the ‘Doughssant’…Has Arrived In St. Louis « CBS St. Louis". Stlouis.cbslocal.com. 2013-07-08. Retrieved 2014-04-19. 
  12. ^ Tenny Tatusian Cronut in LA: Semi Sweet Bakery to introduce the Crullant Los Angeles Times-Jun 27, 2013
  13. ^ 'Cronut' craze has made it to Jacksonville June 28, 2013 FCN
  14. ^ a b A homemade version of the Cronut Minneapolis Star Tribune-Jun 26, 2013
  15. ^ "Good Food - From cronut to zonut, pastry fever comes to Sydney". Smh.com.au. 2013-06-14. Retrieved 2014-04-19. 
  16. ^ "Crazy For Cronuts: Picking Apart The Tasty Trend". NPR. 2013-07-13. Retrieved 2014-04-19. 
  17. ^ "Cronut burgers not for sale, as CNE illness reports probed - Toronto - CBC News". Cbc.ca. Retrieved 2014-04-19. 
  18. ^ "Maple-bacon jam source of Cronut Burger illness outbreak at CNE: Toronto Public Health | National Post". News.nationalpost.com. 2013-08-27. Retrieved 2014-04-19. 
  19. ^ "Streit um Cronut-Kopie der Migros". Berner Zeitung. 1 September 2013. Retrieved 1 September 2013. 
  20. ^ "Migros New Yorker Cronut-Bäcker zwingt Grossverteiler in die Knie" (in (German)). persoenlich.com. 2013-10-20. Retrieved 2014-04-19. 
  21. ^ Want A Cronut? Donate To A Food Bank | Fast Company | Business + Innovation
  22. ^ "The Cronut Project". Retrieved October 22, 2013.
  23. ^ "Hundreds line up at Shake Shack for Cronut Hole Concrete, mix of frozen custard and cinnamon-sugar cronut holes". NY Daily News. 2013-09-17. Retrieved 2014-04-19. 
  24. ^ Tishgart, Sierra (2013-10-23). "Someone Paid $14,000 for a Dozen Cronuts - Grub Street New York". Grubstreet.com. Retrieved 2014-04-19. 
  25. ^ Jen Chung in Food on Oct 23, 2013 1:41 pm (2013-10-23). "A Dozen Cronuts Sold For $14,000". Gothamist. Retrieved 2014-04-19. 

External links[edit]