Cran-Apple juice

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Cranapple is a trademark[1] for a blend of cranberry juice and apple juice marketed by the Ocean Spray cooperative. The juice blend is marketed as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of vitamin C.[2] Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The Cranapple blend helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.[3]

Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers, where he acquired the rights to a device that would apply deodorant using technology similar to a ballpoint pen, leading to the development of Ban roll-on deodorant. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer.[4] Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices.[5]

The product was highly successful, and gave Ocean Spray a product that could be sold year round. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".[6]

References[edit]

  1. ^ U.S. Serial No. 72175429; Registration No. 0773286; Registration Date: July 14, 1964.
  2. ^ "Cran•Apple Cranberry Apple Juice Drink", Ocean Spray (cooperative). Accessed September 29, 2009.
  3. ^ Our History, Ocean Spray (cooperative). Accessed September 29, 2009.
  4. ^ Grimes, William. "Edward Gelsthorpe, Master Marketer, Dies at 88", The New York Times, September 27, 2009. Accessed September 29, 2009.
  5. ^ Grimes, William. "Sylvia Schur, Food Editor and Developer of Cran-Apple and Metrecal, Dies at 92", The New York Times, September 8, 2009. Accessed September 29, 2009.
  6. ^ Marquard, Bryan. "Edward Gelsthorpe; helped boost Ocean Spray", The Boston Globe, September 20, 2009. Accessed September 29, 2009.