Gems TV Extra

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Gems TV Extra
Gems TV Extra logo.jpg
Launched25 July 2008 (online)
1 December 2009 (TV)
2 January 2011 (as Gems TV Extra)
Owned byThe Genuine Gemstone Company Limited
Picture format576i (16:9, SDTV)
Slogan"Your auction family jeweller" (2010)
"14 jewellery collections, 1 shopping channel" (2008-2010)
CountryUnited Kingdom
HeadquartersWarwickshire
Formerly calledRocks TV (2008-2011)
ReplacedTravel Deals Direct
Sister channel(s)Gems TV
Jewellery Maker
Websitewww.gems.tv/extra
Availability
Satellite
SkyChannel 656
FreesatChannel 818
 
  (Redirected from Coloured Rocks)
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Gems TV Extra
Gems TV Extra logo.jpg
Launched25 July 2008 (online)
1 December 2009 (TV)
2 January 2011 (as Gems TV Extra)
Owned byThe Genuine Gemstone Company Limited
Picture format576i (16:9, SDTV)
Slogan"Your auction family jeweller" (2010)
"14 jewellery collections, 1 shopping channel" (2008-2010)
CountryUnited Kingdom
HeadquartersWarwickshire
Formerly calledRocks TV (2008-2011)
ReplacedTravel Deals Direct
Sister channel(s)Gems TV
Jewellery Maker
Websitewww.gems.tv/extra
Availability
Satellite
SkyChannel 656
FreesatChannel 818

Gems TV Extra is a British reverse auction jewellery shopping channel. The channel is available on Sky, Freesat and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham. The channel currently broadcasts live from 9am to midnight.

Contents

History

Original Rocks TV logo used from 25th July 2008 to July 2010.

Gems TV Extra originally launched as Rocks TV and was founded by the formation of The Coloured Company Group Limited in 2008 by Steve Bennett, his brother John and his wife Sarah. Steve had already had experience in the field of jewellery and shopping television as he was one of the original founders of Gems TV, of which he left a year prior to the launch of Rocks TV.

Final Rocks TV logo used from July 2010 to January 2011.

On 7 December 2010, it was announced on the channel that Rocks TV would be rebranded as Gems TV Extra [1] and would merge with sister channel; Gem Collector. As a result, the channel moved from Sky 647 to Sky 656 and on 1 January 2011, its EPG slot on 647 was sold to Retail Therapy TV.

Gems TV Extra was added to Freesat channel 818 on 1 February 2011.

Online only launch

Rocks TV started out as an online only based shopping 'Television channel'. The channel started a 3 day beta testing on 25 July 2008, which was exclusively available for friends of the company and members at ShoppingTelly.com.[2] The official launch of the channel was on 28 July 2008 and was initially live between 5pm and 11pm.

TV launch

On 1 December 2009, Rocks TV successfully acquired an EPG slot on Sky 647 from Travel Deals Direct and started broadcasting pre-recorded shows throughout December until 6 January 2010, when the company returned from the Christmas break and started broadcasting live on TV and online. Its broadcasting hours have since been extended since the online launch in July 2008.[3][4]

References

  1. ^ On-screen message
  2. ^ "Press launch, beta testing, launch!". Coloured Rocks Blog. 23 July 2008. http://blog.colouredrocks.com/?p=346. 
  3. ^ "Rocks TV On The Telly!!". Coloured Rocks Blog. 8 December 2009. http://blog.colouredrocks.com/?p=1634. 
  4. ^ "Live At 4pm Today!". Coloured Rocks Blog. 6 January 2010. http://blog.colouredrocks.com/?p=1665. 

External links