Cinsay Inc.

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Cinsay Inc.
TypePrivate
IndustryAdvertising
Electronic Commerce
Merchandising
Video on Demand
FoundedLos Angeles, California, U.S.
HeadquartersAustin, Texas, U.S.
Number of locations

4 (October 2012)[1]

Los Angeles, Dallas, Austin, New York City
Area servedWorldwide
Key people
Servicese-commerce, video on demand, merchandising, analytics, video production
Employees89
Websitehttp://www.cinsay.com
 
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Cinsay Inc.
TypePrivate
IndustryAdvertising
Electronic Commerce
Merchandising
Video on Demand
FoundedLos Angeles, California, U.S.
HeadquartersAustin, Texas, U.S.
Number of locations

4 (October 2012)[1]

Los Angeles, Dallas, Austin, New York City
Area servedWorldwide
Key people
Servicese-commerce, video on demand, merchandising, analytics, video production
Employees89
Websitehttp://www.cinsay.com

"Cinsay Inc." is a leader in next-generation social video commerce technology. Cinsay’s comprehensive unique product uses interactive video, social sharing and in-cart transaction capability to transform all social commerce. Cinsay provides the ability for anyone to sell products, capture donations, and generate leads inside the patent pending Smart Store™ platform. Forbes has named Cinsay as one of “America’s Most Promising Companies” and eTail Conferences identified Cinsay as a “Rising Star” in innovation for 2012.

Concept[edit]

Cinsay’s patent-pending, SaaS-based software comprises a video player, branded as the Smart Store™ platform, interlaced with ecommerce, donation, lead generation and the worlds most in depth analytical functions that even show who, where and how a merchants Smart Store platform was shared. It features video content and actionable items that are syndicated and spread virally over the internet, viewable on any computer and mobile devices, including smartphones, tablet computers and iPads. The player allows viewers to email links of the video, post the videos in a single player that contains multiple videos and an entire e-commerce store within the player in popular social networks such as Twitter, Facebook and LinkedIn as well as personal blogs and website.

The company also offers full-scale video production via Cinsay Productions for customers in need of professionally produced media for their Smart Store™ videos. Cinsay also offers brandable and customized products for merchants to sell through the Smart Store through Cinsay On Demand brandable merchandise division.

Attract: Cinsay's mission is to "Bring Online Video Commerce to Everyone". Video commerce includes the whole value chain of online transactions starting with basic impressions, valuable leads, and sought after e-commerce transactions. Cinsay's strategy is to deliver a unified Cinsay Platform and a new distributed intelligence technology called the "Smart Store" designed to virally syndicate thru modern social networks. Smart Stores are optimized for video commerce and allow end users to transact everywhere, rather than having to go to a specific online destination. Cinsay's strategy is to support explosive growth by leveraging the power of partners, affiliates, and resellers, both domestically and internationally.

Interact: Cinsay provides a comprehensive platform designed to address the whole range of video commerce users and needs. The foundation technology of the Cinsay platform is the Cinsay Smart Store which is optimized for video commerce and modern social networks. The Cinsay platform includes a management layer usable by anyone for online e-commerce selling and also creating, managing, and monitoring their network of distributed deployed Smart Stores. The highest layer of the Cinsay platform is designed for more sophisticated partners, agencies and resellers who wish to use the Cinsay platform for deploying and managing more sophisticated social media campaigns.

Transact: The Cinsay platform is designed to be highly robust and scalable. It uses a distributed architecture of web services, which support large networks of deployed Smart Store™ videos. These services are used to control and update video and product content being displayed as well as handling detailed event tracking. The Cinsay platform utilizes top-tier content distribution networks to deploy and stream Smart Store™ platforms and their associated videos. This results in a very highly scalable platform for broad-based usage. The Cinsay web services also contain higher-level capabilities for integration with and management of social campaigns. This allows affiliates and resellers to use Cinsay's core social management tools and also to build upon these Cinsay core foundations to be able to create their own higher value solutions.


History[edit]

Cinsay was founded in 2007 by Chairman Christian Briggs and CCO Delfino Galindo.[1][2][2]

Its software platform consists of a video player that is accessible through most web browsers, featuring original video content that is syndicated and spread virally over the internet, viewable on any PC and most mobile devices, including smartphones, tablet computers and iPads. The player allows customers to email links of the video, post the videos in a single player that contains multiple videos and an entire e-commerce store within the player in popular social networks such as Twitter, Facebook and LinkedIn as well as foreign services such as China based-Baidu. Customers and fans are also able to embed the video through HTML into their personal blogs and websites with the same functionality as the original player.[3]

Customers can browse and place orders through an integrated and fully functional e-commerce site through the video player. Cinsay seeks to convert the viewers of its clients' video channels into customers, while reaching a wider audience by making the clips available on social networking sites. Customers can earn also discounts and earn credits to view video content. Through this model, Cinsay intends to allow its clients to reach a wider audience, as well as freeing resources from web traffic efforts and allowing the client to concentrate on promotions like discounts, free merchandise and free video content.[3][4][5]

Cinsay offers an end-to-end online entertainment and shopping solution for its clients by accounting for and fulfilling orders placed through its platform.[6]

Executive Team and Board Members[edit]

Members of the company's board of directors and its executives are a varied group of tech, finance, big retail, and entertainment industry veterans. Cinsay founder, Chairman and CEO Christian Briggs (Dallas) not only sits as the company's chairman, but also is chairman and CEO of BMC Capital. He has more than 25 years of hard asset management experience specializing in rare antiquities such as coins, books, and classic cars. Briggs also made previous investments in other technology and entertainment start-ups in the past.[2]

Rick Spitz, chief technology officer, co-founded internet marketing company ReachLocal and is an alumnus of Boston University, the University of Massachusetts Lowell and Clemson University. He also took online gaming site WorldWinner.com from startup to a full fledged company that serves more than 5 million players, and as vice president of product development for Decalog Inc., he worked with financial companies including Citicorp, Warburg Pincus and AXA. Spitz also served as vice president of software, leading software development in its System 7 operating system, PowerPC platforms and QuickTime multimedia software.[7]

Board member Stephen O. Rossetti is president of Markquest, a defense and national security industry-focused governmental affairs and lobbying firm. He was a former senior staff member of the United States House Committee on Armed Services from 1987 to 1996 and lead staffer of the readiness subcommittee where he oversaw the infrastructure of the United States Department of Defense and combat readiness with $100 billion in annual spending.[2][8]

Board member and co-founder Delfino Galindo was a freelance image and brand consultant to Fortune 500 companies. His clients include Coca-Cola, Pepsi, Volkswagen, Jeep and DDB Needham. Galindo has also worked directly with entertainment figure Erykah Badu, entertainment company Def Jam Recordings and NASCAR have also utilized his services.[2]

Vice Chairman of the board of directors Leslie Ball was most recently the CEO and president of Corral West Ranchwear. Under his guidance, the company is one of the largest retailers of western and work-wear and grew to 140 locations in the US. At Montgomery Ward Corporation, Ball was President of Softgoods and Foreign Offices as well as Executive Vice President, where he headed its apparel business. His retail experience also encompasses another 22 years in various executive roles at R.H. Macy, Inc, including President of Macy’s East, President of Macy’s Wholesale, President of Macy’s South, and Chairman and CEO of Macy’s Midwest.[2]

Jim Roundtree is Cinsay's CFO and sits on its board of directors. He was recently on the board of managers for Capital Lending Strategies, LLC (a web-based automobile loan company serving credit union clients nationwide) and its CFO. He also served as CFO and as a director for FirstPlus Financial Group, Inc (FirstPlus). Prior to working with Capital Lending Strategies, LLC, Roundtree was self-employed as a consultant. He also worked in public accounting with Ernst & Young providing attestation services to financial institutions before consulting.[2]

Board member Tim Rothwell is IMG's former executive vice president and co-managing director of worldwide licensing and consumer products.[9] Prior to that, he was president of worldwide consumer products for comic book publisher Marvel Entertainment, leading the licensing and merchandising of its most recognizable characters — Spider-Man, The Hulk, Fantastic Four, X-Men, Iron Man and others, totaling more than $5 billion in sales. He was instrumental in deals with Hasbro, Activision and Microsoft. Rothwell also was consumer products group senior vice president for Universal Studios.[2]

"Red" McCombs is a self-made billionaire, making his fortune in is the founder of the Red McCombs Automotive Group, a co-founder of Clear Channel Communications and listed as one of Forbes magazine's top 400 richest Americans in 2005. He is an alum of Southwestern University and the University of Texas at Austin. The McCombs School of Business at the University of Texas at Austin bears his name.[10] McCombs is also active in bringing Formula One auto racing to Austin. The San Antonio Spurs, Denver Nuggets, and the Minnesota Vikings were formerly owned by McCombs. He is also a former National Football League Owner of the Year. McComb's other awards include San Antonio Business Hall of Famer, Texas Business Hall of Famer and National College Football Hall of Famer. He joined the board of Cinsay following the "strategic investment" of the McCombs in the company.[11] McComb's family foundation gives over 300 monetary gifts each year to community, education, and health-oriented charities. Total contributions from the foundation are about $100 million. In addition to the The McCombs School of Business at the University of Texas at Austin, McComb contributed $30 million to the University of Texas MD Anderson Cancer Center, founding The Red and Charline McCombs Institute for the Early Detection and Treatment of Cancer in 2005.[12]

Board member Carey Metz is a former managing partner and chief investment officer of Whiteside Energy, LP since its founding in 2007. Prior to Whiteside, he was co-founder of Alpha Energy Partners from 2004 and 2007, and was part of the inaugural energy trading team at Citadel Investment Group from 2003 to 2004. His career in the energy arena began in 1997 at Houston Pipe Line Company and continued with American Electric Power through 2003 after its acquisition of Houston Pipe Line Company. He attended the University of Texas at Dallas as an undergraduate and holds an MBA from the University of Chicago.[10]

Clients[edit]

Cinsay Inc,'s video player and e-commerce platform, and IMG's licensees—made up of name brand companies and entertainment personalities—came together in a deal completed on February 2011 .[6]

Clients that Cinsay now serves through the IMG deal include Chevron/Texaco,[9] World Series of Poker,[13] talk show host Montel Williams,[14] TV personality Elisabeth Hasselbeck's skincare products,[9] Chicken Soup for the Soul,[9] Kim Alexis's skincare collection,[9] All-American Soapbox Derby,[15] and Health Essist[16] among others.

Artist Thomas Kinkade[9] was also the company's client. Philanthropic organization Elevation Nation is also serviced by the company.[17]

AOiTV, the 2009 American Music Awards, Swisa Beauty, MilitaryShoppingChannel.com, First Collectables, Europa Sports Products, Cinsaytions, and Regenica also use Cinsay's e-commerce, video on demand and media player platform.[18]

New clients added as of 2012 include: Neiman Marcus, CUSP, Wet Seal, California Closets, Parkplace Motor Cars, GameFly, Engine Swim, Teton Apparel, Pantera, the Polyphonic Spree and many other small businesses and musicians.

References[edit]

  1. ^ a b "Austin Business Journal – Yahoo exec named Cinsay CIO". Austin Business Journal. February 4, 2011. Retrieved February 25, 2011. 
  2. ^ a b c d e f g h "cinsay.com – The Company: Board". cinsay.com. Retrieved February 20, 2011. 
  3. ^ a b "cinsay.com – Company Overview". cinsay.com. Retrieved March 8, 2011. 
  4. ^ "cinsay.com – Pricing Model". cinsay.com. Retrieved March 8, 2011. 
  5. ^ "cinsay.com – Music Platform". cinsay.com. Retrieved March 8, 2011. 
  6. ^ a b "The Street – Cinsay, Inc. And IMG Forge Partnership To Bring Top Licensing Brands Next Generation Digital Retail Solutions". The Street. Retrieved February 20, 2011. 
  7. ^ "cinsay.com – Team: Management". cinsay.com. Retrieved June 29, 2011. 
  8. ^ "Austin Business Journal – U.S. Defense strategist joins Austin startup". Austin Business Journal. January 4, 2011. Retrieved March 4, 2011. 
  9. ^ a b c d e f "MSNBC.com – Global Licensing Leader Tim Rothwell Joins Cinsay, Inc. Board of Directors". MSNBC.com. Retrieved February 25, 2011. 
  10. ^ a b "cinsay.com – Board". cinsay.com. Retrieved May 5, 2011. 
  11. ^ "Red McCombs joins Cinsay's board". Austin Business Journal. May 10, 2011. Retrieved May 19, 2011. 
  12. ^ "About McCombs Partners". mccombspartners.com. Retrieved May 19, 2011. 
  13. ^ "marketwire.com – Cinsay, Inc. Launches Online Store for World Series of Poker to Be Located at the Intersection of E-Commerce and Video Entertainment". marketwire.com. Retrieved February 25, 2011. 
  14. ^ "Yahoo! Finance – Revolutionary New E-Commerce Video Technology From Cinsay, Inc. Debuts at MontelNetwork.com". Yahoo! Finance. Retrieved February 25, 2011. 
  15. ^ "Cinsay.com – Cinsay Inc. First Quarter 2011 Report". Cinsay.com. Retrieved February 25, 2011. 
  16. ^ "Marketwire – Health Essist and Baseball Legend Tommy Lasorda Enlist the Power of Cinsay, Inc. Proprietary Video Player and e-Commerce Platform to Bring Edible Health-Strips to Market". Marketwire. Retrieved March 28, 2011. 
  17. ^ "Philanthromax – Cinsay, Inc. Partners With Elevation Nation to Power New Website Aimed at Youth Philanthropy". Philanthromax. Retrieved February 25, 2011. 
  18. ^ "cinsay.com – Clients". cinsay.com. Retrieved March 3, 2011. 

External links[edit]