In November 2008, CinemaNow was acquired by Sonic Solutions. In January 2009, Sonic and Blockbuster, Inc. announced an alliance to provide digital content delivery under the Blockbuster brand, essentially merging CinemaNow and its erstwhile competitor, Movielink, which was acquired by Blockbuster in 2007. In November of that year, Sonic Solutions and Best Buy announced a strategic alliance which resulted in Best Buy acquiring the CinemaNow trademark.
Codecs and DRMs
CinemaNow video is generally encoded in VC-1 at 700 to 2500 kbit/s. H.264 and MPEG-2 encoding is also used for certain playback devices. CinemaNow primarily employs Windows Media DRM to control access to downloaded movies. In August 2008, CinemaNow added Widevine Technologies DRM for streaming to Internet-connected consumer electronics devices.