Chrysler 300

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Chrysler 300
2011 Chrysler 300C.jpg
2011 Chrysler 300C
Overview
ManufacturerDaimlerChrysler (2004–2007)
Chrysler LLC (2007–2009)
Chrysler Group LLC (2009 – present)
Production2004–present
Model years2005–present
AssemblyBrampton, Ontario, Canada (Brampton Assembly)[1]
Graz, Austria (Magna Steyr)
Beijing, China (Beijing Benz)
DesignerRalph Gilles
Freeman Thomas
Body and chassis
Classfull-size
Body style4-door sedan
4-door station wagon (Europe, Australia and Latin America) 4-door convertible
LayoutFront engine, rear-wheel drive / all-wheel drive
PlatformChrysler LX platform
RelatedLancia Thema
Chronology
PredecessorChrysler 300M
Chrysler Concorde
 
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Chrysler 300
2011 Chrysler 300C.jpg
2011 Chrysler 300C
Overview
ManufacturerDaimlerChrysler (2004–2007)
Chrysler LLC (2007–2009)
Chrysler Group LLC (2009 – present)
Production2004–present
Model years2005–present
AssemblyBrampton, Ontario, Canada (Brampton Assembly)[1]
Graz, Austria (Magna Steyr)
Beijing, China (Beijing Benz)
DesignerRalph Gilles
Freeman Thomas
Body and chassis
Classfull-size
Body style4-door sedan
4-door station wagon (Europe, Australia and Latin America) 4-door convertible
LayoutFront engine, rear-wheel drive / all-wheel drive
PlatformChrysler LX platform
RelatedLancia Thema
Chronology
PredecessorChrysler 300M
Chrysler Concorde

The Chrysler 300 is a full-size sedan first shown at the 2003 New York Auto Show as a concept car. Sales in the U.S. began in the spring of 2004 as an early 2005 model year car. Designed by Ralph Gilles, the new 300 was built as a high-end sedan while the SRT-8 model was designed to be the high-performance version. The Chrysler 300 is also marketed in Australia, as the first full-size Chrysler vehicle sold there since the Valiant was discontinued in 1981.

Since the 2011 model year, the car is sold in Europe as the Lancia Thema. However, it remains branded as the Chrysler 300C in the United Kingdom and South Korea.[2]

First generation (2005–2010)[edit]

First generation
2008 Chrysler 300.jpg
Overview
ManufacturerDaimlerChrysler (2005–2007)
(2005-2010)
Chrysler LLC (2007–2009)
Chrysler Group LLC (2009–2010)
Production2004–2010
Model years2005–2010
AssemblyBrampton, Ontario, Canada (Brampton Assembly)[1]
Graz, Austria (Magna Steyr)
Beijing, China (Beijing Benz)
DesignerRalph Gilles
Freeman Thomas
Body and chassis
Body style4-door convertible (ASC Helios)
4-door sedan
4-door station wagon (Europe, Australia)
PlatformChrysler LX platform
RelatedDodge Charger
Dodge Challenger
Dodge Magnum
Mercedes-Benz E-Class
Powertrain
Engine2.7 L EER V6
3.5 L EGG V6
5.7 L EZB HEMI V8
6.1 L ESF HEMI V8
3.0 L OM642 turbodiesel V6
Transmission4-speed 42RLE automatic
5-speed W5A580 automatic
Dimensions
Wheelbase120.0 in (3,048 mm)[3]
Length197.8 in (5,024 mm)
Width74.1 in (1,882 mm)
Height58.4 in (1,483 mm)
SRT-8: 57.9 in (1,471 mm)
Curb weight3,721-4,046 lb (1,688-1,835 kg )[4][5]

The Chrysler 300 is based on the rear-wheel drive Chrysler LX platform which features components derived from the W211 Mercedes-Benz E-Class of 2003 to 2009.[6] Shared components include the rear suspension design, front seat frames, wiring harnesses, steering column, the 5-speed automatic transmission's design, and a derivative of the 4Matic all-wheel drive system. The Chrysler 300 also features a double wishbone front suspension that is derived from the W220 Mercedes-Benz S-Class.

Model range[edit]

Base[edit]

The basic 300 (or 300C in some countries) comes with standard 17-inch wheels, wheel covers, four-wheel disc brakes, single disc mp3 player, auxiliary input jack, power driver seat and a four-speed automatic transmission. It uses a 2,736 cc (2.736 L; 167.0 cu in) EER V6 making 190 hp (140 kW). In Canada, it comes standard with the Touring model's 3,518 cc (3.5 L; 214.7 cu in) V6 engine. The vehicle comes with standard rear wheel drive and available all wheel drive. The basic 300 model was renamed to LX for 2008 and remains as the code-name for the platform.[7]

Touring[edit]

The Touring model uses a 3,518 cc (3.5 L; 214.7 cu in) V6, producing 250 hp (190 kW) and 250 lb·ft (340 N·m) of torque, either a 4 or 5spd transmission depending on the year and drive configuration, and comes with 17-inch aluminium wheels, AM/FM radio with CD player and auxiliary audio jack, Electronic Stability Program (ESP), remote keyless entry, leather trimmed seats, and SIRIUS satellite radio. This model was renamed Touring Plus for the 2009 and 2010 model years.[7]

Limited[edit]

The Limited model included the Touring model's 3.5 L V6 engine, generating 250 hp (190 kW) and 250 lb·ft (340 N·m) and either a 4 or 5spd transmission depending on the year and drive configuration. Additional features included 18-inch chrome-clad aluminium wheels, anti roll bars, and Heated Seats.

300C[edit]

2005–2010 Chrysler 300C

The top-of-the-line 300C version uses a 5.7 L (345 cu in) Hemi V8.[7] Using the Multidisplacement System (MDS), this engine can run on four cylinders when less power is needed in order to reduce total fuel consumption. The United States Environmental Protection Agency has rated the 300C as getting 15 miles per US gallon (16 L/100 km; 18 mpg-imp) city, 23 miles per US gallon (10 L/100 km; 28 mpg-imp) highway. When all eight cylinders are needed, the 300C can make 340 hp (250 kW) and 390 lb·ft (530 N·m) torque. It uses a five-speed automatic transmission and comes standard with 18-inch chrome-clad alloy wheels, Chrysler's MyGIG Infotainment System in 2008 and SIRIUS Satellite Radio and Backseat Television in 2008. The HEMI engine includes a pushrod induction tube, located on the side of the engine-block. This tube makes the 300C more fuel efficient and quicker, because of the air being "pulled and pushed" into the engine's induction area. The engine uses the HEMI, or double rocker configuration, with a cam-in-block, overhead valve (OHV) pushrod design. There are two spark plugs per cylinder to assure complete fuel/air mixture burn and decrease emissions.

Other variants[edit]

Station wagon[edit]

2008 Chrysler 300C Touring

The 300C is sold in Europe and Australia as both a sedan and a station wagon. The station wagon is sold as the 300C Touring (not to be confused with the North American sedan's "Touring" trim level) which shares much of its sheet metal aft of the c-pillar with the Dodge Magnum. The base Chrysler 300 is not sold in Europe, instead all cars come with the 300C bodystyle/interior and a choice of either V6, diesel or V8 gasoline powerplants. All 300C Touring models, along with European 300C sedans and right-hand drive models were assembled by Magna Steyr in Graz, Austria beginning in June 2005.[8] The station wagon body-style was discontinued after the first generation.

Diesel (2008–2011)[edit]

An SMRT-owned Chrysler 300C taxicab in Singapore.

In Europe and Australia, the 300C is available with a Mercedes-Benz 3.0 L diesel V6 engine (internal code OM642) rated 218 PS (160 kW; 215 hp)@3800rpm and 376 lb·ft (510 N·m)@1600rpm, which will soon be available with NOx BlueTec clean-diesel technology. Fuel economy for the 300C diesel is rated at 26.2 mpg-US (8.98 L/100 km; 31.5 mpg-imp) City, 42.8 mpg-US (5.50 L/100 km; 51.4 mpg-imp) Highway and 34.9 mpg-US (6.74 L/100 km; 41.9 mpg-imp) on the combined cycle. Acceleration from 0-60 mph happens in 7.9 seconds while the top speed remains the same as the petrol V6 (140 mph (230 km/h)).

2008 UK models include 300C SRT-Design model in saloon or Touring body, which included SRT 20-inch alloy wheels and wheel arch spats, chrome mesh grille, MyGIG satellite navigation, SRT-8 steering wheel, SRT-8 leather sports seats and carbon fibre interior details.[9]

ASC Helios 300[edit]

Chrysler 300 convertible

ASC created a convertible version of the Chrysler 300C, dubbed the ASC Helios 300, and unveiled it at the North American International Auto Show in early 2005. Despite rumours, Chrysler has confirmed that the vehicle will not be produced.

Executive Series 300[edit]

The Walter P. Chrysler Executive Series 300 was an extended wheelbase version shown at the 2006 New York Auto Show. It added six inches (152 mm) to the rear passenger compartment. Accubuilt.[10]

Awards[edit]

The 300C was the 2005 Motor Trend Car of the Year and was on Car and Driver's Ten Best list for 2005 and 2006. It also won the North American Car of the Year and Canadian Car of the Year Best New Luxury Car awards. During its debut year, it was promoted as being one of the most awarded new cars ever.

Reception[edit]

The BBC Top Gear team described the 300C as "something different with a bit of kitsch gangster cool".[11]

Second generation (2011–present)[edit]

Second generation
2011 Chrysler 300 -- 04-22-2011.jpg
Overview
ManufacturerChrysler Group LLC
Also calledLancia Thema
Chrysler 300C (UK & Ireland)
Production2011–present
Model years2011–present
AssemblyBrampton, Ontario, Canada (Brampton Assembly)[1]
Body and chassis
Body style4-door sedan
PlatformChrysler LX platform
RelatedDodge Charger
Dodge Challenger
Powertrain
Engine3.6 L Pentastar V6
5.7 L HEMI V8
6.4 L HEMI V8
3.0 L VM A630 turbodiesel V6
Transmission5-speed automatic
8-speed 8HP45 automatic [12]
Dimensions
Wheelbase120.2 in (3,053 mm)
Length198.6 in (5,044 mm)
Width75.1 in (1,908 mm)
Height58.4 in (1,483 mm)
2011 Chrysler 300C AWD

A redesigned 300 was introduced in 2011. Only the sedan body-style is available; the station wagon version of the 300 has been discontinued. Exterior changes include an all new body, bi-xenon HID projector headlights, LED daytime running strips within the headlights, new tail lights with LEDs and a horizontally slotted front grille as standard. The car also features an updated version of the Chrysler brand's winged emblem, which dropped the blue ribbon centre dating back to 1930s. Thinner roof pillars and a more raked windshield contribute to improved visibility. A dual-pane panoramic sunroof will offer twice the outward visibility of an average sunroof. The new 300 has optional 20-inch polished-aluminium wheels. The all new interior upgrades include a new instrument panel with "soft-touch" materials throughout, 8.4 inch Uconnect Touch, new steering wheel and centre console. Both seat-mounted and curtain side airbags were made standard.

The predecessors' 2.7- and 3.5-litre engines were replaced with Chrysler's 3.6-litre Pentastar V6 engine producing 292 horsepower (218 kW) and 260 lb·ft (350 N·m) of torque. The 5.7-litre HEMI V8 engine remained available with 363 horsepower. A 3.0-litre turbodiesel V6 provided by Fiat will also be available in Europe, and Australia.[13]

The 2011 model is offered in Touring, Limited, 300C, and 300C AWD configurations. Touring and Limited trims will come with the Pentastar V6 while the 300C line will offer the 5.7.[14] A 300S trim was introduced in 2011 New York International Auto Show, which featured a blacked-out grille and headlamps, as well as 20-inch polished-face aluminium wheels with black painted pockets, and a 300C Executive series. The 300S also includes a 10-speaker Beats by Dr. Dre sound system, [15] and steering wheel mounted paddle shifters.[16]Beginning in model year 2012 all V6 models were equipped with the 8-speed 8HP45 automatic transmission, licensed from ZF Friedrichshafen .[17]

SRT8[edit]

Chrysler 300 SRT8 6.4L in New York Auto Show
Lancia Thema front.
Lancia Thema rear end.

An SRT8 version was unveiled at the 2011 New York International Auto Show, powered by a 6.4-litre 392 HEMI V8 engine. The 6.4 392 Hemi engine is also used in other Chrysler Group SRT vehicles. With 470 hp (350 kW), the new 300 SRT8 can go from zero to 60 mph (97 km/h) in the low 4 seconds range.[18]

In addition to the increase in power, the SRT8 will receive some exterior restyling to include a lower front fascia, large exhaust tips, removal of chrome trim (replaced with body colour trim,) and large 20-inch aluminium wheels. The car is also lowered by a half-inch and rides on a new, sportier suspension. Lastly, the car gets a large Brembo brake package.[19]

Chrysler 300S John Varvatos car (2012)[edit]

It is a custom version of 2012 Chrysler 300S designed by John Varvatos. It include the choice of 3.6L Pentastar or 5.7-litre HEMI engine, 20-inch wheels in a carbon satin finish, black woven leather interior upholstery, two-tone steering wheel with accent 360 ring.[20]

The vehicle was sold in online charity auction.[21]

300C John Varvatos Limited Edition and Luxury Edition (2013–)[edit]

Chrysler 300C John Varvatos Limited Edition is based on 2013 Chrysler 300 with 3.6L Pentastar or 5.7-litre HEMI engine. It included Phantom Black tri-coat body colour, a titanium-finished grille, custom 20-inch aluminium wheels, Poltrona Frau black leather trim and the choice of titanium, gloss black or charcoal wood finishes for the dash.

Chrysler 300C John Varvatos Luxury Edition is based on 2013 Chrysler 300 with 3.6L Pentastar or 5.7-litre HEMI engine. It included Poltrona Frau Foligno leather trim and hand-sanded matte wood trim interior, and Platinum Chrome grille and deck-lid badge.

The Luxury Edition went on sale in 2012, with sales of the Limited Edition beginning in the first quarter of 2013.[22]

300 Motown Edition (2013-)[edit]

Chrysler introduced the 300 Motown Edition in the fall of 2012, which will be available in the spring of 2013 as a 2013 model year vehicle. It builds on the Chrysler 300C features, and adds chrome wheels, the Beats by Dr. Dre ten-speaker premium sound system, unique 'Motown Edition' badges on the front fenders, and other signature details. The U Connect 8.4-inch touch screen HDD system come preloaded with Motown tunes from the original recording artists themselves. The Motown Edition 300 is a tribute to the Motown genre of music. Berry Gordy, the creator of the Motown genre, appears in a 2012 TV ad for the Chrysler 300 Motown Edition, promoting his musical, and saying "This is Motown. And this is what we do." The song playing in the commercial is "Ain't No Mountain High Enough".

300 Glacier Edition (2013-)[edit]

Chrysler also quietly introduced the 300C Glacier Edition, available in the fall of 2012 as a 2013 model year vehicle. Based on the Chrysler 300C, the Glacier Edition adds signature details not found on other Chrysler 300 models.

Gallery[edit]

2013 Chrysler 300 at the Montreal International Auto Show 
2013 Chrysler 300C SRT-8 
2013 Lancia Thema at the Geneva Motor Show 

Engines[edit]

Chrysler
ModelEngineDisplacementPower @ rpmTorque @ rpmYears
Touring3.6 V6 Pentastar3,604 cc (219.9 cu in)296 PS (218 kW; 292 hp) @ 6350 rpm350 N·m (260 lb·ft) @ 4800 rpm2011–
Limited
300C5.7 V8 HEMI5,654 cc (345.0 cu in)368 PS (271 kW; 363 hp) @ 5150 rpm527 N·m (389 lb·ft) @ 4250 rpm2011–
300 SRT-86.4L 392 Hemi V8 engine6,430 cc (392 cu in)477 PS (351 kW; 470 hp)637 N·m (470 lb·ft)2012–
Lancia - (Chrysler UK)
Petrol3.6 V6 Pentastar3,604 cc (219.9 cu in)286 PS (210 kW; 282 hp) @ 6350 rpm340 N·m (250 lb·ft) @ 4650 rpm2011–
Diesel3.0 V6 VM Motori A6302,987 cc (182.3 cu in)190 PS (140 kW; 190 hp) @ 4000 rpm440 N·m (320 lb·ft) @ 1600-2800 rpm2011–
239 PS (176 kW; 236 hp) @ 4000 rpm550 N·m (410 lb·ft) @ 1800-2800 rpm

Marketing[edit]

As part of the 2011 Chrysler 300 advertising campaign, three TV commercials were produced. Homecoming commercial featured Detroit Lions defensive lineman Ndamukong Suh driving through his rainy hometown of Portland, Oregon, in his new 2011 Chrysler 300, retracing his humble beginnings. Attitude commercial featured John Varvatos seeking inspiration at a record store in Brooklyn and record under his arm and into his Chrysler 300. Good Things commercial featured Dr. Dre driving through the streets of Los Angeles in a Beats by Dr. Dre equipped 2012 Chrysler 300.[24] The campaign was created in partnership with Wieden+Kennedy of Portland, Oregon, and was launched the first week of May 2011.[25][26]

The 'See It Through' TV commercial featured Chrysler 300, local Detroiters who call the city and its surrounding suburbs home - including Detroit Lion's Ndamukong Suh - and a poem written in 1917 by Edgar Allen Guest titled See It Through, which speaks to the determination and resolve of Detroit and its people, reminding us all that the best thing to do when dealing with adversity is to face your problems head on.[27]

Safety[edit]

The Lancia version was safety tested by Euro NCAP in autumn 2011 and got the following results:

Euro NCAP test results
Lancia Thema (2011)[28]
TestPoints%
Overall:5 /5 stars
Adult occupant:3994%
Child occupant:3893%
Pedestrian:2159%
Safety assist:594%

Concepts[edit]

Total U.S. sales[edit]

Calendar YearSales
2004[31]112,930
2005[31]144,068
2006[32]143,647
2007[32]120,636
2008[33]62,352
2009[34]38,606
2010[35]37,116
2011[36]36,285
2012[37]70,747

References[edit]

  1. ^ a b c Chrysler gets back into production 18-07-2009. CarAdvice.com. Retrieved on 2009–08–03.
  2. ^ "New Lancia Thema: Chrysler 300's European Alter Ego Officially Revealed". Carscoop. 14 February 2011. 
  3. ^ Newberry, Stephan (2005). The Car design yearbook 3. Merrell. ISBN 1-85894-242-X. 
  4. ^ http://www.carfolio.com/specifications/models/car/?car=133441
  5. ^ "First Test: 2005 Chrysler 300C". Motor trend. Retrieved 30 January 2013. 
  6. ^ "Burke Brown, LX Car Leader, on the 300C, Magnum, Charger, Challenger, and Hemi". Allpar.com. Retrieved 20 March 2012. 
  7. ^ a b c "2006 Chrysler 300" (PDF). media.chrysler.com. Retrieved 01-08-2009. 
  8. ^ "Chrysler Group and Magna Steyr Enter Agreement for Chrysler 300C Production" (Press release). PRNewswire. 27 October 2005. Retrieved 10 April 2013. 
  9. ^ "Official: Chrysler 300C SRT Diesel Announced". Worldcarfans.com. 25-02-2008. Retrieved 06-05-2012. 
  10. ^ Official Chrysler Press Release Regarding the Extended Wheelbase Model. media.chrysler.com. Retrieved 2010–04–11.
  11. ^ http://www.topgear.com/uk/chrysler/300c/road-test/crd-auto
  12. ^ "New Eight Speed Transmission Introduced by Chrysler". Retrieved 2 September 2011. 
  13. ^ "Luxury Reigns Affordable with 2011 Chrysler 300". Automoblog.net. Retrieved 21-12-2010. 
  14. ^ "2011 Chrysler 300C cars". Allpar.com. 23-12-2010. Retrieved 04-01-2011. 
  15. ^ "Meet The Boss Behind Chrysler's Image Makeover; He Is French". Forbes. Retrieved 20-03-2012. 
  16. ^ "2012 Chrysler 300 S / 300C Executive Series". Car and Driver. April 2011. Retrieved 14 November 2012. 
  17. ^ ""ZF and Chrysler Reach Agreement for new 8-Speed Automatic Transmission". Retrieved 15 June 2013. 
  18. ^ "2012 Chrysler 300 SRT8". News Car Quotes. 20-04-2011. Retrieved 08-08-2011. 
  19. ^ "Posh Performer: 2012 Chrysler 300 SRT8". Automoblog.net. 18-07-2011. Retrieved 27-08-2011. 
  20. ^ Fashion Icon John Varvatos Designs One-Off Chrysler 300S For Charity
  21. ^ The Stuart House Benefit
  22. ^ Fashion’s John Varvatos Designs Two Special Chrysler 300 Sedans
  23. ^ "New Thema: alternative class". lanciapress.com. Retrieved 01-09-2011. 
  24. ^ Chrysler Good Things
  25. ^ John Varvatos brings Attitude to the 2011 Chrysler 300 and the streets of NYC
  26. ^ Chrysler Chrysler 300
  27. ^ Chrysler See It Through
  28. ^ "Euro NCAP results for Lancia Thema". euroncap.com. 2011. 
  29. ^ "2000 Chrysler 300 Hemi C Information and History". Conceptcarz.com. 01-01-2001. Retrieved 01-05-2009. 
  30. ^ "1991 Chrysler 300 Information and History". Conceptcarz.com. Retrieved 01-05-2009. 
  31. ^ a b "Chrysler Group 2005 US Sales". Chrysler. 03-01-2008. Retrieved 05-01-2009. 
  32. ^ a b "Total Chrysler LLC December 2007 Sales Up 1 Percent on the Strength of Retail". CheersandGears.com. 03-01-2008. Retrieved 05-01-2009. 
  33. ^ "December 2008 Sales: Chrysler LLC". CheersandGears.com. 05-01-2009. Retrieved 05-01-2009. 
  34. ^ "Chrysler Group LLC December 2009 Sales". CheersandGears.com. 05-01-2010. Retrieved 05-01-2010. 
  35. ^ Oldsmoboi  (04-11-2009). "December 2010 Sales: Chrysler - Cheers & Gears Forums". Cheersandgears.com. Retrieved 04-01-2011. 
  36. ^ "Chrysler sales shoot up 37% (26% for 2011)". allpar.com. Retrieved 04-01-2012. 
  37. ^ "Chrysler Group LLC Reports December 2012 U.S. Sales Increased 10 Percent" (Press release). Chrysler Group LLC. 03-01-2013. Retrieved 04-01-2013. 

External links[edit]