Cheongdam-dong Alice

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Cheongdam-dong Alice
Cheongdam-dong Alice-poster.jpg
Promotional poster for Cheongdam-dong Alice
Also known asAlice in Cheongdam-dong
GenreRomance
Drama
FormatTelevision drama
Created byKim Young-hyun
Park Sang-yeon
Written byKim Ji-woon
Kim Jin-hee
Directed byJo Soo-won
Shin Seung-woo
StarringMoon Geun-young
Park Si-hoo
So Yi-hyun
Kim Ji-seok
Opening themeRain Shower by Every Single Day
Country of originSouth Korea
Original language(s)Korean
No. of episodes16
Production
Executive producer(s)Han Jung-hwan
Producer(s)Lee Sung-hoon
Joo Dong-min
Editor(s)Kim Soo-jin
Location(s)Korea
CinematographyBae Hong-soo
Running timeSaturdays and Sundays at 21:55 (KST)
Production company(s)KP & Show
Broadcast
Original channelSeoul Broadcasting System
Original run1 December 2012 (2012-12-01) – 27 January 2013 (2013-01-27)
Chronology
Preceded byFive Fingers
Followed byIncarnation of Money
External links
Cheongdam-dong Alice official SBS website
 
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Cheongdam-dong Alice
Cheongdam-dong Alice-poster.jpg
Promotional poster for Cheongdam-dong Alice
Also known asAlice in Cheongdam-dong
GenreRomance
Drama
FormatTelevision drama
Created byKim Young-hyun
Park Sang-yeon
Written byKim Ji-woon
Kim Jin-hee
Directed byJo Soo-won
Shin Seung-woo
StarringMoon Geun-young
Park Si-hoo
So Yi-hyun
Kim Ji-seok
Opening themeRain Shower by Every Single Day
Country of originSouth Korea
Original language(s)Korean
No. of episodes16
Production
Executive producer(s)Han Jung-hwan
Producer(s)Lee Sung-hoon
Joo Dong-min
Editor(s)Kim Soo-jin
Location(s)Korea
CinematographyBae Hong-soo
Running timeSaturdays and Sundays at 21:55 (KST)
Production company(s)KP & Show
Broadcast
Original channelSeoul Broadcasting System
Original run1 December 2012 (2012-12-01) – 27 January 2013 (2013-01-27)
Chronology
Preceded byFive Fingers
Followed byIncarnation of Money
External links
Cheongdam-dong Alice official SBS website
Korean name
Hangul
Hanja 앨리스
Revised RomanizationCheongdamdong Aelliseu
McCune–ReischauerCh'ŏngdamdong Aellisŭ

Cheongdam-dong Alice (Hangul: 청담동 앨리스; Hanja: 清潭洞愛麗絲; RR: Cheongdamdong Aelliseu) is a 2012 South Korean television series, starring Moon Geun-young, Park Si-hoo, So Yi-hyun and Kim Ji-seok. It is about a young woman's "journey" to Cheongdam-dong ― one of the wealthiest areas in southern Seoul ― by seducing a second-generation chaebol into marriage.[1]

It aired on Seoul Broadcasting System (SBS) from December 1, 2012 to January 27, 2013 on Saturdays and Sundays at 21:55 for 16 episodes.[2]

Contents

Plot[edit]

Han Se-kyung (Moon Geun-young) believed in l'effort est ma force, meaning "hard work is my strength." The aspiring fashion designer couldn't afford to study overseas, but won many local design contests and mastered French on her own.

She slowly begins to lose her positive outlook toward the world when her father's small bakery closes down after losing customers to larger retailers. Se-kyung's boyfriend of six years (Namgoong Min), who has to pay his sick mother's medical bills, runs away with her savings.

After much struggling, Se-kyung finally lands a job as a designer at GN Fashion, an apparel company in ritzy, image-conscious Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam District). She is stunned to find out, however, that her actual job is being a personal assistant to the president's wife ― who turns out to be her high school classmate and rival Seo Yoon-joo (So Yi-hyun).

Her "official" boss In-hwa (Kim Yoo-ri) is the president's younger sister, at 29 only two years older than Se-kyung, who became the youngest person to be appointed to her position. "What sucks is your taste, not your resume," In-hwa bluntly tells Se-kyung. "Taste is an accumulation of what you see and think, as well as the kind of things you are exposed to, from the moment that you were born."

What she says completely shatters Se-kyung's life philosophy rooted in hard work and consistent effort. Upon this despairing realization, Se-kyung changes her life's course. Seeing how Yoon-joo's life has changed compared to her own, Se-kyung decides to do exactly the same thing: marry a rich man. She enlists Yoon-joo's help and embarks on the project to become a "Cheongdam-dong daughter in-law," a term referring to stylish young married women of the upper crust living in that wealthy neighborhood. Her bitter disillusionment leads her to seduce Jean Thierry Cha (Park Si-hoo), the youngest CEO in the luxury-brand industry. Cha, whose real name is Cha Seung-jo, harbors a petty side and is determined to get back at the people who has hurt him in the past. And despite his line of business, he feels a strong hatred towards women who marry for money and are obsessed with designer labels. Seung-jo falls for the genuine, idealistic Se-kyung, but not knowing this, she gives up being the person she wanted to be, and decides to live like those she once despised.

The title is a word play on Alice in Wonderland, referring to the heroine's fish-out-of-water status in said neighborhood, as she navigates the strange new world of designer clothes, gossip and consumerism, and learns the meaning of real love and happiness.

Cast and characters[edit]

Han Se-kyung is an optimistic girl living her life with the belief that "hard work is my strength." After countless job interviews, she finally gets hired by an apparel company. But not as a designer; instead, she becomes an errand girl for the president's wife. This makes her rethink her past and makes her determined to change her future.[7]
The Korean president of Artemis, a famous luxury brand. Although he was born into a rich family, he is estranged from his father and built his company based on his own hard work. He says he will never trust women again after getting hurt by one; actually, he desires true love more than anybody else.[7]
Ever since she was a young girl, Seo Yoon-joo had wanted to enter Cheongdam-dong. After using several methods, she finally becomes a "Cheongdam-dong daughter-in-law." She was once Han Se-kyung's rival in high school, and used to be jealous of her.[7]
A famous Korean designer, who moonlights as a matchmaker for upper crust families. At first, he schemes against Han Se-kyung for ruining his plans for an arranged marriage between Cha Seung-jo and Shin In-hwa. But later he admires her tenacity and helps her.[7]
Cha Seung-jo's father, and president of Royal Department Store. He is estranged from his son and tries to reconcile with him.[7]
Seo Yoon-joo's husband and president of GN Fashion.
Shin Min-hyuk's younger sister. She is the youngest to become the leader of the team of designers at GN Fashion, and is Han Se-kyung's boss. In-hwa has beauty, talent, a strong personality, and an excellent background, and her pride is piqued when Cha Seung-jo chooses Se-kyung over her, so she tries to undermine their relationship.[7]
Han Se-kyung's best friend.
Cha Seung-jo's best friend, and shrink.
Se-kyung's father, and a baker.
Se-kyung's mother.
Han Se-kyung’s younger sister. She likes to be with her friends. Though she sometimes does not like to listen to adults, she has a kind and warm heart.[7]
Seo Yoon-joo's younger brother who is extremely loyal to her.[7]
Se-kyung's ex-boyfriend.

Episode summary[edit]