Chandler Motor Car

From Wikipedia, the free encyclopedia - View original article

 
Jump to: navigation, search
Chandler Light Weight Model 19 Touring 1919
1920 Chandler Coupe, retailing for $3095 new
Chandler Metropolitan Sedan, 1922, retailing for $2295
1919 advertisement for the Chandler Motor Car company

The Chandler Motor Company produced automobiles in the United States of America during the 1910s and 1920s.

Contents

Corporate strategy

It was incorporated in 1913, with Frederick C. Chandler as President, headquartered and with its factory in Cleveland, Ohio. Chandler was a former designer for the Lozier Motor Company, a top end luxury automobile manufacturer. Chandler and several other Lozier executives left the company to form his company.

Chandler concentrated on producing a good quality motor-car within the price range of middle class Americans. Chandlers were well received in the marketplace.

Production

In 1920, Chandler had a line of 6 cars, ranging from $1995 to $3595. This grew to ten by 1922, ranging from $1495 to $2375. Like many other medium-price carmakers, in the middle 1920s Chandler introduced a lower-priced "companion car" called the Cleveland.

Chandler's peak year was 1927, when they sold 20,000 cars. Hopes for continued growth of the market led to overexpansion by the company the following year, which finished 1928 over half a million dollars in debt.

In 1929, Chandler Motor Company was purchased by its expanding competitor Hupp Motor Works for its factory and manufacturing facilities, and the brand was discontinued.

Chandler, like most cars built before all-steel bodies became the industry standard in the mid-1930s, used bodies built with a metal skin around a wooden frame (an "armored wood" frame).[1] Due to the fabric roofs incorporated, after a few decades the wood tended to rot; because of this Chandlers have survived in smaller numbers than some other more popular automobiles of the era.

Production models

Chandler Opera Coupe, 1919, series 27
Chandler Opera Coupe, 1919, series 27

See also

References

  1. ^ Georgano, G. N. Cars: Early and Vintage, 1886-1930. (London: Grange-Universal, 1985)