Cebu Pacific

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Cebu Pacific Air
Cebu Pacific Logo.svg
IATA
5J
ICAO
CEB
Callsign
CEBU
FoundedAugust 26, 1988 (1988-08-26) (as Cebu Air)
Commenced operationsMarch 8, 1996; 17 years ago (1996-03-08)
Hubs
Fleet size48[2]
Destinations57[2]
Company sloganWhy everyone flies.
Parent companyJG Summit Holdings, Inc.
Headquarters

Philippines Airline Operations Center Building
Manila Domestic Airport Complex

Old Domestic Road, Pasay City, Philippines 1301
Key peopleJohn Gokongwei, Jr. (founder & Chairman Emeritus), James Go (Chairman), Lance Gokongwei (President and CEO)
Websitewww.cebupacificair.com
 
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Cebu Pacific Air
Cebu Pacific Logo.svg
IATA
5J
ICAO
CEB
Callsign
CEBU
FoundedAugust 26, 1988 (1988-08-26) (as Cebu Air)
Commenced operationsMarch 8, 1996; 17 years ago (1996-03-08)
Hubs
Fleet size48[2]
Destinations57[2]
Company sloganWhy everyone flies.
Parent companyJG Summit Holdings, Inc.
Headquarters

Philippines Airline Operations Center Building
Manila Domestic Airport Complex

Old Domestic Road, Pasay City, Philippines 1301
Key peopleJohn Gokongwei, Jr. (founder & Chairman Emeritus), James Go (Chairman), Lance Gokongwei (President and CEO)
Websitewww.cebupacificair.com

Cebu Air, Inc., operating as Cebu Pacific Air, is a low-cost, Philippine airline that provides both domestic and international flights. Along with its main competitor, Philippine Airlines (PAL), it dominates the airline industry in the Philippines, with Cebu Pacific flying 55% of Philippine domestic passengers in 2013 and Philippine Airlines flying a combined (including PAL Express) 36%.[2] In 2014, Cebu Pacific announced that it was acquiring Tigerair Philippines..[2]

Its main hub is at the Ninoy Aquino International Airport in Metro Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport.,[3] Davao International Airport[4] and Iloilo International Airport[5]

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007).[4]

History[edit]

Ceb, Cebu Pacific's Mascot
One of Cebu Pacific's Airbus A320-200 at Legazpi Airport.
One of Cebu Pacific's ATR-72 aircraft at the Ninoy Aquino International Airport.

The airline was established on August 26, 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on August 30, 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[4] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.[6] On March 1, 2002, it commenced thrice-weekly flights to Seoul.[7] Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[8]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[9] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[10] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[11]

In May 2005, Cebu Pacific received two Airbus A320 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila to Davao City.

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[12] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.[13]

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR-72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[14]

On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[15]

In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[16]

On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.[17]

On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008.[18] The initial two ATRs fly on routes such as Cebu to Bacolod.

Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[19]

On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[20]

On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline has fanpage on Facebook social network [1] and has a Twitter account at @CebuPacificAir.[21]

In September 2010, a video surfaced on the popular video sharing website Youtube which showed three female flight attendants dancing along to two popular pop songs (Just Dance by Lady Gaga and California Gurls by Katy Perry) as they performed the safety demonstration. The video subsequently became a viral video.[22]

On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila to Beijing. The airline targets to reach the 100 million passengers mark in 2015.[23]

Cebu Pacific is planning to commence international long-haul flights to Middle-East, U.S.A., Australia and some parts of Europe using Airbus A330-300.[24] The first long haul flight commenced in Dubai, United Arab Emirates in October 7, 2013.

In January, 2014, it announced that it was acquiring the entirety of Tigerair Philippines, otherwise known as SEAir, from both Tigerair, the Singapore-based parent company (which owned 40%), and Philippine owners (60%).[2] It will continue to operate as Cebu Pacific and will convert Tigerair Philippines to Cebu Pacific planes.[2] It will also enter into a strategic partnership with Tigerair.[2]

Destinations[edit]

Domestic route map of Cebu Pacific as of February 2013.
International route map of Cebu Pacific as of February 2013.

Cebu Pacific flies to 34 domestic destinations, and to 22 international destinations in 14 countries

Passenger Statistics[edit]

YearPassengers carriedGrowth
20063,456,000
20075,490,267Increase 58.8%
20086,750,000Increase 23.0%
20098,760,000Increase 29.7%
201010,460,000Increase 19.4%
201111,940,000Increase 14.1%
201213,260,000Increase 11.0%

Fleet[edit]

In April 2005, Cebu Pacific signed a joint-venture agreement with SIA Engineering Company for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd and Cebu Pacific.

In March 2007, Cebu Pacific announced an order of 10 Airbus A320s, plus 10 options. The firm orders are for delivery from 2010 to 2012, while the options are for delivery from 2011 to 2013. In order to bridge the gap from now until the first delivery in 2010, CEB will be taking short- to medium-term leases on Airbus A320 aircraft. 4 will be leased in 2008, with a further three to four being leased in 2009.

On December 18, 2008, Cebu Pacific announced that they have ordered an additional four ATR-72-500 turboprop aircraft. This order increases their order of ATR-72 aircraft from 6 firm plus 8 options to 10 firm plus 8 options.[17]

On June 16, 2009 at the Paris Airshow, Airbus announced that Cebu Pacific had increased its outstanding A320 orders to 15 with a new firm order for 5 aircraft. The additional planes are scheduled for delivery starting 2013.[25] Cebu Air Inc. said on April 20, 2010 it would purchase an additional 7 Airbus A320s, bringing to 22 its pending orders from European manufacturer Airbus, a unit of EADS.[26]

In June 2011, Cebu Air Inc. announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The A320s would be delivered between 2015 and 2021, while the A321neo fleet would arrive from 2017 to 2021. The airline also took 10 additional options for the Airbus 321neos. Previous orders for 18 A320 to be delivered through 2014 brought the total Airbus order to 55.[27]

On January 31, 2012 the airline announced a lease order for eight Airbus A330-300 aircraft for use in long-haul flights.[24]

Current[edit]

As of December 2013, the Cebu Pacific fleet consists of the following aircraft with an average age of 4.1 years:[28][29]

Cebu Pacific fleet
AircraftIn ServiceOrdersOptionsPassengers
EIS
Notes
Airbus A319-100101562005
Airbus A320-2002815179/1802005One aircraft being repaired at DVO
Planes delivered from 2013 onwards will be equipped with Sharklets.
Airbus A321neo30102202017Deliveries 2015 – 2021[30]
Airbus A330-300264362013[24][31]
To be leased from CIT Aerospace.[32]
ATR 72-500818722008
Total485218

Retired[edit]

Cebu Pacific Retired Fleet
AircraftYear RetiredReplacement
McDonnell Douglas DC-9-30
2006
Airbus A319-100/Airbus A320-200
Boeing 757-200
2006
Airbus A320-200/Airbus A330-300

Partnerships[edit]

Cebu Pacific was the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement.

Incidents and accidents[edit]

EU aviation blacklist[edit]

Cebu Pacific, along with all other Philippine-based airlines have been banned from flying to the European Union with effect 31 March 2010.[36] The European Commission, in its statement, said that it "acknowledges the recent efforts launched by the competent authorities to reform the civil aviation system in the Philippines and steps taken to address safety deficiencies reported by the FAA and ICAO and measures taken by two carriers – Philippines Airlines and Cebu Airlines – to ensure safety of operations. It is ready to support the Philippines to overcome serious safety deficiencies."[37]

In October 2010, EU aviation authorities visited the Philippines to conduct safety assessments, observing positive reforms in the safety standards being taken by the Civil Aviation Authority of the Philippines. The EU is subsequently considering lifting their ban, but have made recommendations to facilitate greater collaboration between the CAAP and Philippine government in order to make further progress.[38]

The EU lifted the ban on Philippine Airlines effective July 12, 2013 and announced that all other RP carriers remain banned. Specifically regarding Cebu Pacific, the announcement said that the June 2 mishap at Davao International Airport mishap weighs on that carrier’s rating.[39]

References[edit]

  1. ^ CebuPac opens Kalibo hub
  2. ^ a b c d e f g Dennis, William (January 8, 2014). "Cebu Pacific To Acquire Tigerair Philippines". Aviation International News. Retrieved 9 January 2014. 
  3. ^ CEB eyes Clark
  4. ^ a b c "Directory: World Airlines". Flight International. 2007-04-03. p. 62. 
  5. ^ "CEB launches direct flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan" (Press release). Cebu Pacific. July 16, 2012. Retrieved July 16, 2012. 
  6. ^ Cebu Pacific Flies to Hongkong
  7. ^ Cebu Pacific takes off for Seoul
  8. ^ Flying between Subic Seoul. Cebu Pacific. Retrieved 2008-03-31 
  9. ^ Flies Manila-Singapore
  10. ^ Cebu Pacific Flies direct flight to Singapore from Cebu
  11. ^ "Cebu Pacific Flies from Cebu to Hongkong". Retrieved 2008-03-31 
  12. ^ Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark
  13. ^ Cebu Pacific now flying Cebu – Clark
  14. ^ Cebu Pacific orders up to 14 brand new ATR72-500 aircraft
  15. ^ "Cebu Pacific to make Davao its 3rd hub" (Press release). Cebu Pacific. 2007-11-12. Retrieved 2007-11-12. 
  16. ^ "Directory: CebuPac’s next meal: Regional, US routes". 
  17. ^ a b Philippines' Cebu Pacific to by 4 more ATR turbo-prop planes
  18. ^ Cebu Pacific takes delivery of first ATR 72-500 aircraft. Cebu Pacific. Retrieved 2008-03-22 
  19. ^ "Cebu Pacific expects new Airbus arrival". Retrieved 2008-03-29 
  20. ^ Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth
  21. ^ Why time is running out for the Singapore Airlines brand to get into Web 2.0
  22. ^ Cebu Pacific FAs dancing
  23. ^ Cebu Pacific Reaches 50 Million Passengers Mark
  24. ^ a b c "Cebu Pacific to launch budget long-haul flights in Q3 2013" Cebu Pacific. Retrieved 31 January 2012.
  25. ^ "Cebu Pacific increases outstanding A320 orders to 15 ". airbus.com. 16 June 2009. Retrieved 10 June 2013. 
  26. ^ "Cebu Pacific orders more A320s". airbus.com. 20 April 2010. Retrieved 10 June 2013. 
  27. ^ "Cebu Pacific orders 30 A321neos, firms seven A320 options" By Ghim-Lay Yeo, FlightGlobal. 16 June 2011
  28. ^ Cebu Pacific fleet ch-aviation.ch
  29. ^ CEBU Pacific Air – Our Fleet
  30. ^ "CEB doubles fleet again with new USD3.8B Airbus Deal" (Press release). Cebu Pacific. Retrieved September 11, 2013. 
  31. ^ Cebu Pacific to become new A330 operator | Airbus News & Events
  32. ^ Cebu Pacific Air – Why everyone flies
  33. ^ Accident description, aviation-safety.net.
  34. ^ Cebu Pacific nicks Zest Air plane on Palawan airport tarmac | News | GMA News Online
  35. ^ Manlupig, Karlos (2 June 2013). "Cebu Pacific plane overshoots Davao airport runway". Retrieved 3 June 2013. 
  36. ^ List of airlines banned within the EU
  37. ^ EU updates blacklist, includes Sudan and the Philippines, Aviation Safety network.
  38. ^ Manila Standard Today - Euro union may lift ban on RP carriers - 2010/november/20
  39. ^ "European Union lifts ban". Business Week. July 10, 2013. 

External links[edit]