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In fashion, a runway or catwalk is a narrow, usually flat platform that runs into an auditorium, used by models to demonstrate clothing and accessories during a fashion show. In fashion jargon, "what's on the catwalk" or similar phrasing can refer to whatever is new and popular in fashion.
When a model scores an exclusive for a fashion label it means that they have been picked to walk for that particular designer only. This usually launches their career and elevates their status in the fashion industry, guaranteeing them spots on the world's best catwalks.
Landing a Prada or Balenciaga catwalk exclusive is considered by some[who?] to be the "holy grail" of runway bookings, turning an unknown face into one to watch (e.g. Irina Kulikova, Sasha Pivovarova and Lindsey Wixson).
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