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The frequency of the Carleton Sheets infomercials increased throughout the late 1990s in response to rising values in real estate.
Carlton Sheets published "The World's Greatest Wealth Builder" in 1998.
Carleton Sheets was born in Illinois and moved to Delaware, Ohio, where his father worked for Procter & Gamble. One of his early jobs was marketing soft-drink bottle caps and later became director of marketing for a Florida company that was a major processor of orange juice.
In the 1970s, he started investing in property, and in the early 1980s he worked as a pitchman for a company that represented the real estate authority Robert G. Allen, an early advocate of the "no-money-down" path to financial success.
In the early 1980s Carleton Sheets teamed up with businessmen from Chicago, Mark S. Holecek and Donald R. Strumillo, to form their venture "Professional Education Institute".
Carleton Sheets currently resides in Stuart, Florida.