Candy Crush Saga

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Candy Crush Saga
Candy Crush.png
Platform(s)Facebook (Adobe Flash), iOS, Android
Release date(s)Facebook:
April 12, 2012
November 14, 2012
December 14, 2012
  (Redirected from Candy Crush)
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Candy Crush Saga
Candy Crush.png
Platform(s)Facebook (Adobe Flash), iOS, Android
Release date(s)Facebook:
April 12, 2012
November 14, 2012
December 14, 2012

Candy Crush Saga is a match-three puzzle video game released by the developer King on April 12, 2012 for Facebook, and on November 14, 2012 for smartphones. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users.[1][2] It is a variation on their browser game Candy Crush.[3] The Daily Mail claims that the high profitability of the game has prompted the UK Office of Fair Trading to push for guidelines on games with exploitative game mechanics.[4] A major expansion to the game was launched in December 2013. In total, as of April 2014, this game contains exactly 575 levels, and 38 episodes of approximately 15 levels, excepting the first two episodes, which only have 10 levels. In the Dreamworld levels, sometimes referred to as Odus levels because of the owl sitting on the moon scales, King only just created Level 200, with the episode being the equivalent to Caramel Cove, which is called "Tiki Fiesta".


Candy Crush Saga game play example on iOS, with candy, striped candies, jelly, chains, and chocolate

This game is a variation of match-three games such as Bejeweled. Each level has a game board filled with differently coloured candies, and might contain obstacles. These different colours include the red jelly bean, the orange lozenge, the yellow lemon drop, green chiclets, the blue lollipop head, and the purple cluster. The basic move of this game is horizontally or vertically swapping the positions of two adjacent candies, to create sets of three (or more) candies of the same colour. Each level contains a certain objective that must be completed in a given number of moves (or on a time limit); some levels require clearing "jelly" off the board by making matches on top of them, reaching a certain score, getting ingredient items to the bottom of the board, or having to clear certain amounts or combinations of candies. Levels may also contain blocks to make them more difficult, such as meringue or liquorice swirls, chocolate (which spreads across the board if left uncleared), bombs (which end the level if they are not matched before they go off), and others. Boosters can be earned or purchased to provide assistance during levels. In computational complexity theory, Candy Crush Saga (along with many other similar match three games) were proven to be NP-hard.[5][6] In a secondary campaign known as the "Dreamworld", an additional mechanic is introduced where players must maintain a balance on a scale throughout the level, by controlling their matches of two certain colors of candies so it does not fall all the way to one side.

Different "special candies" can be formed by matching a combination of 4 or 5 in a certain formation, such as a "wrapped" candy (which acts like a bomb; clearing the 8 surrounding candies, falling, and exploding one more time), a "striped" candy (which clears either an entire row or column), or a "color bomb" (which removes all candies with the same color of the one it is matched with). Special candies can also be matched together, producing varying effects (for example, matching a color bomb with a striped candy turns all of the candies of its color into striped candies, which are immediately detonated).

The game is primarily monetized through in-app purchases (through either a credit card or Facebook Credits); players begin with five "lives", lost whenever a level is failed. When they are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves (a life is re-gained every half-hour), or purchase them. At certain points, primarily at the start of new "episodes", users must also either purchase, or receive a request from at least three friends before they may access the next set of levels. Boosters can also be bought using cash or Facebook credits.[7]

After you complete all levels per episode, starting from episode 3, you have to do a quests area level where you have to complete levels with the complete bar risen. There are 3 quests per quest area. Once you complete one, you have to wait exactly 24 hours to get another quest. Once all quests are completed, you are ready to go to the next episode. Another way to pass the quests area level is to ask 3 Facebook friends to help you get you a ticket to the next episode.

Around Level 70, levels start to get harder and harder and require more logic, luck, and thinking. Certain strategies are needed for every level soon after that and some levels may have some candies being more in value than others, even though some candies' primary value is usually quite high in value. For example, in an orders level, where you need heaps of wrapped-striped combinations. Suddenly (for example), colour bombs are in low demand and the wrapped and striped are in high demand.

Facebook computer version of Candy Crush Saga, featuring an ingredients level, liquorice swirls, meringue swirls.



Tiffi (short for Toffette) is the game's main character. She is a blonde girl with pigtails and is introduced in the first episode: Candy Town. She walks the player through the tutorial and introduces the Jelly Levels. She also travels around the game map and helps others with their problems. In Sweet Surprise, after level 215, Mr. Toffee & the Easter Bunny will solve "Tiffi's Problem". In Savory Shores, she encounters her underwater twin.

Mr. Toffee

Mr. Toffee is a tall man with orange hair. He helps the player when he/she first starts playing Candy Crush Saga. He walks the player through the tutorial and introduces the "Target Score Levels" and powerup tip. He also comments on certain moves if they contain lots of points earned by saying (in order from a fewest earned points to highest earned points) "sweet", "tasty", "delicious", "divine". Mr. Toffee also says "sugar crush" (in Bejeweled, it is "last hurrahs"). After he says that, any striped candies, wrapped candies, colour bombs, coconut wheels, jelly fish, and moves get used up. The ranking of his comments depend on the amount of cascades the player does in one move, not if there is a lot of points earned in one move. 4-5 cascades make him say "sweet", 6-7 cascades make him say "tasty", 8-10 cascades make him say "delicious", 11+ cascades make him say "divine". His comments can also influence extra time in the Timer Levels.

Before, his voice was an over-the-top French voice. Now his voice is a smooth, deep male voice with a little bit of encouragement. His voice is now quite modest.[8]

Easter Bunny

A bunny who introduces Candy Order levels and is also present in Easter Bunny Hills.[9]

The dragon who bathes at the Lemonade Lake.

Name not specified. The description of his looks is that he looks like those Asian sort of dragons. This dragon in the start of episode 3 is sad because there is no more lemonade to fill the lake. Once finished the level, the dragon is happy because the tap that fills the river is full of fresh lemonade.

The machine guy

Name not specified. It is the first non-main character you meet after the player leaves Candy Town.

Mr Yeti

He sleeps in the Chocolate Mountains. He is also the yeti who features in the Yeti Shop, where people buy powerups, with gold. Gold can be bought with real money. By default, you have 50 gold.

A unicorn

Name not specified. Sad in the start of Minty Meadows (now changed to Lollipop Forest because there was no mint showing in the pictures of Minty Meadows and there is mostly lollipops) because of the fact that he has no horn and unicorns need horns, he says (or was it "she"?).


The purple owl who sits on the moon during Dreamworld levels. Once the moon is full, he goes and does "Moonstruck" where he uses moon power to remove 1 or 2 candies (the amount depends if the amount of candy types are large or not) for 1-5 moves.

He is now featured in the new iOS version of Candy Crush's start menu. Before then, the background was just a boring silver background, which does not suit the game looks. For every move featured on either one side of the moon, makes the moon tilt onto that side. So if there are red jellybeans on the left and purple clusters on the other, that means that if you do a red move, the moon will tip on the left side; doing a purple move will tilt the moon to the right side. However, if you do 3 red moves and still no purple moves, Odus does a "help me" dance. And if you do one more red move, you will lose the game, unless you pay $0.99US and make the moon go back to normal with Odus back on the moon. The same applies to the other side. But it will not always be red and purple, it could be blue and green, yellow and red, orange and green, or other. Once Moonstruck is over, Odus flies back to the moon to rest and yet, different candies on each side of the moon.

Bubblegum Troll

Featured in the Bubblegum Bridge story, when people play the first level of Bubblegum Bridge. As players progress through the game, they will unlock the Bubblegum Troll and this power-up jams all chocolate mixers (in Candy Crush, they call them Chocolate Spawners but most people refer to them as Chocolate Mixers or Chocolate Dispensers). Unfortunately, this power-up is not found in the iOS version of the game.

There are many other characters that you meet. In the iOS version of the game, you do not meet anyone after Peppermint Palace.


Candy Crush Saga had over ten million downloads in December 2012 alone.[10]

As of February 7, 2014, Candy Crush Saga, the most popular app on Facebook, had more than 61 million likes on the application page.[when?][11]

The game makes an appearance in Psy's music video "Gentleman".[12]

Candy Crush Saga has received particular attention in the Hong Kong media, with reports that one in seven Hong Kong citizens plays the game.[13]

As of July 2013, it has been estimated that Candy Crush Saga has about 6.7 million active users and earns revenue of $633,000 per day in the US section of the iOS App Store alone.[14]

As of October 2013, Candy Crush is the third most popular free app and the highest grossing app in the Google Play store.[citation needed]

As of November 2013, the game has been installed 500 million times across Facebook and iOS and Android devices.[15]

In December 2013, began running advertisements for Candy Crush Saga on Japanese television. Partially attributed to these advertisements, in the first week of December 2013, Candy Crush Saga jumped from a position outside the top-100 most-downloaded iPhone games in Japan to the No. 1 position on December 6, 2013. "On Android, the game jumped from No. 83 on Nov. 30 to the No. 23 on the most-downloaded game on Dec. 4."[16] Also in December 2013, King made a new bunch of levels area called Dreamworld. The first 65 levels were made first, with just 5 episodes. In April 2014, this rose to 14 episodes with 200 levels in total.[17]


According to review aggregating website Metacritic, the game received an average review score of 79/100, indicating generally positive reviews.[18]

Candy Crush Saga is Eurogamer's Ellie Gibson's 2013 game of the year.[19]


Albert Ransom, President and Founder of Runsome Apps Inc. has claimed that Candy Crush Saga is a copy of a game he created called Candy Swipe, which he released in November, 2010.[20] In February 2014 Mr. Ransom published an open letter[21] to King Inc. the makers of Candy Crush Saga "congratulating" them on their victory. He claims King, Inc. purchased another unrelated game called Candy Crusher for the sole purpose of cancelling Ransom's trademark[22] and shutting down his game.

Candy types

Unlike Bejeweled, some combinations make different combinations. In Bejeweled, the 4-long combination makes a bomb that can explode only once; in the L or T shape 5 candy combination, this creates a gem that can zap both vertically and horizontally.

Candies on your side

The most common candy. A first priority eat for chocolate, usually.

Made in a 4-candy-long formation. If you make a combination of 4 candies vertically, the striped candy will go horizontally; if a combination of 4-in-a-line is done horizontally, the candy will point up. Once this candy is activated, it will slice all candy in a row or column, depending on which side the stripe lengths point.

Made using 5 candies in an L shape or 5 candies in a T shape. Once activated, the candy explodes and then explodes again once all candy settles. The explosion ranges 3x3. Like a chess king's range.

Made in a 5-candy-long formation. When you move the colour bomb to a colour, the colour bomb zaps all of one colour.

It is usually found in a level as your power-up. When activated, the coconut mixer creates some striped candies in a row or column and they will activate automatically.

It is also usually found in a level as your power-up. When activated, the jelly fish remove some jellies, which is required to complete a jelly level.

These candies appear only in Order Levels, where you have to collect certain candies and combinations of candies in order to pass the level. This candy, once activated by a match, will turn into one of the things that you do need to complete the level. However, Lucky Candies will not directly help combinations unless you can find a combination next to a candy. So if you need a colour-bomb-striped-candy combination and you activate a lucky candy, it'll turn to one of the things that you need to make the combination, so either a colour bomb or a striped candy.

You can also make combinations of special candies by combining them together. A striped and a striped will make a vertical and horizonal slice at the same time, regardless of type of striped candy; a striped candy and a wrapped candy creates an enlarged striped candy which goes horizontal and then vertical, again regardless of striped candy types; a striped candy and a colour bomb makes all candy of one colour to turn into striped candies, and they will all activate; a wrapped candy and a wrapped candy makes the two bombs explode in a 5x5 range; a wrapped candy and a colour bomb creates a colour bomb to zap two colours; and colour bomb and a colour bomb makes them zap all candy (this includes trapped candies in chains or in caramel coatings) except blocks (i.e. liquorice swirl blocks or the meringue swirls or the multi-layered blocks). Jelly fish and striped candy makes striped fish, which turn candy in the jelly into striped candies and then they activate. Jelly fish and wrapped candy makes wrapped fish which turn candy inside the jellies into wrapped candy. Jelly fish and colour bomb, however, turns into a colored fish which turns candy inside the jelly into jelly fish. Coconut wheel and striped candy creates a slight bit more striped candies. Coconut wheel and wrapped candy makes coconut wheel produce wrapped candy instead of striped candy. Coconut wheel and coconut wheel makes the first wheel create all-rowed-or-columned striped candies and the second wheel does the columns or rows.

Candies that you meet when passing episodes

These look like stone blocks. You cannot move them but when a candy combination is right next to a stone block, the block breaks. Strangely, these meringue blocks look more like stones.

Candy trapped in them cannot be moved. To break a chain, you must make a combination with the trapped candy. The liquorice is all tied up, which is what this 'trapping' is like.

Like stone blocks except they will devour candy and grow there if you do not destroy a chocolate block of anywhere. Strangely, they also eat up bomb candies too. Chocolate does not eat liquorice swirls. Chocolate grows vertically or horizontally next to each other.

You can move these blocks but striped candy cannot slice through this and the slices will stop. That includes all combinations of striped candies.

If not diffused in time of the bomb's given time, they will make you lose the game level.

In Peppermint Palace, there introduces 2-layered blocks. In Gingerbread Glade, there introduces 3-layered blocks. In Cupcake Circus, there introduces 4-layered blocks. In Candy Clouds, there introduces 5-layered blocks. The last layer of these blocks appear to be tin plates. Perhaps the two layers in the two-layered blocks are the meringue swirl and the tin plate.

They can grow more chocolate even if you eradicate all chocolate. They grow chocolate either vertically or horizontally next to each other.

They can be broken like meringue swirl blocks or like how liquorice chains get broken. However, they do not contain normal candies. They contain striped candies, wrapped candies, colour bombs, jelly fish or coconut wheels.

They all dispense products from a dispenser tube and then produce or may produce lots of the certain stated products.

These candies are mysterious. Once combined with a combination, it'll turn into anything from striped candies, colour bombs, wrapped candy, to those hated (i.e., the chocolate, bombs, multi-layered meringue swirls). What the egg cannot turn to are chocolate dispensers or other dispensers or cake bombs.

These candies are recognizable from their rainbow glow. These candies can interchange after every move. Players find these very annoying because some may find an excellent move but suddenly find that their, for example, blue rainbow candy turned into a red rainbow candy. Also called Chameleon Candies.

Cake Bombs take up 2x2 squares. When a match goes near the cake bomb, a slice of cake gets taken away. Once all 8 slices are gone, a party horn goes off and blows off all candies and one layer of all blocks. Unfortunately, this blows off all special candies too, instead of setting them off, which is a problem as you progress through the levels.

New to Sticky Savanna, these conveyor belts send candy along, like how real conveyor belts do.

And more.

Company status


People say that the game at first are really like a real game. After people go to a very difficult episode, they say that Candy Crush just wants your money to get power-ups. A person said that this game is too attractive because of its awesome soundtrack, graphics, colour variety and addiction.[26] There is so much dominance of this game that it made the typical gamer stereotype change. It now made another stereotype as a woman 25-45 playing Candy Crush![27]

Critics say that Candy Crush is Bejeweled with an excessive amount of addiction and wallet wasting.[28] Many pages just say that you have to pay after Level 35 or spam your Facebook friends with "please help me unlock the next episode". In the iOS version, if you disconnect Facebook from your Candy Crush game, you can be able to do neither of those. There are Mystery Quests, where the bar of passing is risen for a random level. However, you have to wait 24 hours to wait till the next Mystery Quest.


This does not include the game "Candy Swipe", as this came before Candy Crush Saga.

Their story line, however, is different from Candy Crush Saga. In Candy Crush Saga, there is no big story line except that it says that Tiffi is going to explore the world, and while she is on her way, she helps lots of friends. In Candy Blast Mania, the ads of it on the App Store say "Defeat the Gummy Bear King", showing the game's main storyline.

There are many other spinoffs too in Facebook.[29] Those spinoffs are so that the other games can steal Candy Crush's popularity.


  1. ^ San Francisco Chronicle Thursday, March 28, 2013 Business Report "Tech Chronicles" Page C2
  2. ^ "Application Analytics for Facebook, iOS and Android". AppData. Retrieved 2013-04-27. 
  3. ^ "Candy Crush browser game". 
  4. ^ Foster, Jill (16 October 2013). "How women blow £400,000 a day playing Candy Crush, the most addictive online game ever". London: Daily Mail. 
  5. ^ T. Walsh (2014). "Candy Crush is NP-Hard". 
  6. ^ L. Gualà, S. Leucci, E. Natale (2014). "Bejeweled, Candy Crush and other Match-Three Games are NP-Hard". 
  7. ^ "Sugar Coma". Slate. Retrieved 24 January 2014. 
  8. ^
  9. ^
  10. ^ Woollaston, Victoria (14 May 2013). "Candy Crush Saga soars above Angry Birds to become WORLD'S most popular game". Daily Mail (London: Associated Newspapers Ltd). Retrieved 20 May 2013. 
  11. ^ "Facebook". Retrieved 7 February 2014. 
  12. ^ Brian Ashcraft (17 April 2013). "Is PSY's "Gentleman" Video Just a Giant Commercial?". Retrieved 2013-04-27. 
  13. ^ Buffa, Chris. "Candy Crush Saga: Played By Every Seventh Person In Hong Kong Daily". Modojo. 
  14. ^ Joe White (2013-07-09). "Freemium App Candy Crush Saga Earns A Record-Breaking $633,000 Each Day". AppAdvice. Retrieved 2013-09-30. 
  15. ^ Webster, Andrew (15 November 2013). "Half a billion people have installed 'Candy Crush Saga'". The Verge. Vox Media. Retrieved 18 November 2013. 
  16. ^ Grubb, Jeffrey (6 December 2013). "King is running TV commercials for Candy Crush in Japan, and they’re working". GamesBeat. VentureBeat. Retrieved 7 December 2013. 
  17. ^
  18. ^ "Candy Crush Saga for iPhone/iPad Reviews". Metacritic. CBS Interactive. Retrieved 22 January 2014. 
  19. ^ Gibson, Ellie (24 December 2013). "Games of 2013: Candy Crush Saga". Eurogamer. Gamer Network. Retrieved 22 January 2014. 
  20. ^ "CandySwipe: Already fighting the CANDY CRUSH SAGA trademark, prepared to fight CANDY too". 24 January 2014. 
  21. ^ "Candy Swipe publishes open letter accusing King Inc. of stealing game". Retrieved 12 February 2014. 
  22. ^ "trademark dispute". 
  23. ^
  24. ^
  25. ^
  26. ^
  27. ^
  28. ^
  29. ^

External links