Canada Dry

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Canada Dry
Canada Dry logo.svg
OwnerDr Pepper Snapple Group
CountryCanada
Introduced1904; 110 years ago (1904)
MarketsCanada, United States, Mexico, Chile, Colombia, Europe, Japan, the Middle East
Previous ownersCadbury
(1986 - 2008)
Canada Dry Ginger Ale Inc.
(1923 - 1986)
John J. McLaughlin family
(1904 - 1923)[1]
WebsiteCanadaDry.ca, CanadaDry.com
 
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Canada Dry
Canada Dry logo.svg
OwnerDr Pepper Snapple Group
CountryCanada
Introduced1904; 110 years ago (1904)
MarketsCanada, United States, Mexico, Chile, Colombia, Europe, Japan, the Middle East
Previous ownersCadbury
(1986 - 2008)
Canada Dry Ginger Ale Inc.
(1923 - 1986)
John J. McLaughlin family
(1904 - 1923)[1]
WebsiteCanadaDry.ca, CanadaDry.com

Canada Dry is a brand of soft drinks owned since 2008 by the Texas-based Dr Pepper Snapple Group. For over a century Canada Dry has been known for its ginger ale, though the company also manufactures a number of other soft drinks and mixers. Although Canada Dry originated in its namesake country, it is now produced in many countries around the globe, including the United States, Mexico, Colombia, the Middle East, Europe and Japan.

The "Dry" in the brand's name refers to not being sweet, as in a dry wine. When John J. McLaughlin, who first formulated "Canada Dry Pale Ginger Ale", originally made his new soft drink, it was far less sweet than other ginger ales then available; as a result, he labelled it "dry".[2]

History[edit]

Canada Dry logo next to name of an old Iranian abandoned confectionery

In 1890, Canadian pharmacist and chemist John J. McLaughlin of Enniskillen, Ontario opened a carbonated water plant in Toronto.[1] McLaughlin was the oldest son of Robert McLaughlin, founder of McLaughlin Carriage and McLaughlin Motor Car.[3] In 1904, McLaughlin created "Canada Dry Pale Ginger Ale"; three years later the drink was appointed to the Royal Household of the Governor General of Canada, and the label featuring a beaver atop a map of Canada was replaced with the present Crown and shield.[4]

When McLaughlin began shipping his product to New York in 1919, it became so popular that he opened a plant in Manhattan shortly thereafter. After McLaughlin's death, the company was run briefly by Sam. P. D. Saylor and Associates who bought the business from the McLaughlin family in 1923 and formed Canada Dry Ginger Ale, Inc., a public company.[1]

Canada Dry's popularity as a mixer began during Prohibition, when its flavor helped mask the taste of homemade liquor.[5] In the 1930s, Canada Dry expanded worldwide. From the 1950s onward, the company introduced a larger number of products.

Norton Simon took an interest in the company in 1964, and it merged with Simon's other holdings, the McCall Corporation and Hunt Foods, to form Norton Simon Inc. Dr Pepper bought Canada Dry from Norton Simon in 1982.[citation needed] In 1984, Dr Pepper was acquired by Forstmann Little & Company, and Canada Dry was sold to R. J. Reynolds' Del Monte Foods unit to pay off acquisition debt.[citation needed] RJR Nabisco sold its soft drink business to Cadbury Schweppes in 1986. Today, Canada Dry is owned by Dr Pepper Snapple Group, which was spun-off from Cadbury Schweppes in 2008.[1]

In 2008, Cadbury Schweppes became part of Grupo Peñafiel in Mexico. Soon after, Canada Dry, along with Dr Pepper, Snapple and Schweppes began to be sold there.[6]

Products[edit]

A can of Canada Dry Ginger Ale with the current logo at Lake Louise

Brands with limited availability[edit]

Limited availability flavors are produced in Pennsauken Township, New Jersey by Pepsi-Cola/National Brand Beverages, and are distributed in southern New Jersey, Delaware, southeastern Pennsylvania, and eastern Maryland. At one time the flavors all had uniquely designed labels, but now all use the standard Canada Dry crest logo.[citation needed]

Brands with limited availability in the United States include:

Locale-specific brands[edit]

Asia
Middle East
South America

Marketing[edit]

Nylon Studios produced the song used in the Rabbit's 'Jack's Farm' commercial featuring Canada Dry Ginger Ale.[9][10] A Cantonese version of the ad was also produced.[11]

References[edit]

Notes
  1. ^ a b c d "History of our Brands". Cadbury. Archived from the original on July 8, 2011. Retrieved 2010-09-11. 
  2. ^ Morris, Evan. From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names. Fireside , 2004. p. 23-24.
  3. ^ Robertson, Heather (1995-10-28). Driving Force: The McLaughlin Family and the Age of the Car. McClelland & Stewart. ISBN 0-7710-7556-1. 
  4. ^ Nader, Ralph; Nadia Milleron; Duff Conacher (1992-09-01). Canada Firsts. McClelland & Stewart. p. 96. ISBN 978-0-7710-6713-6. 
  5. ^ Witzel, Michael Karl; Gyvel Young-Witzel (May 1998). Soda pop!: from miracle medicine to pop culture. Town Square Books. p. 68. ISBN 978-0-89658-326-9. 
  6. ^ "New Brand Page". Grupo Peñafiel. Retrieved 30 October 2012. 
  7. ^ anonymous (April 16, 1948). "Display Ad (for Hi-Spot-the delightful lithiated lemon drink)". Daily Boston Globe. Retrieved September 8, 2013. 
  8. ^ http://news.google.com/newspapers?nid=1499&dat=19680220&id=bwIkAAAAIBAJ&sjid=d34EAAAAIBAJ&pg=2715,2555738
  9. ^ NYLON STUDIOS CREATES MUSIC FOR NEW CANADA DRY TV AD
  10. ^ Ginger Ale Commercial - Jack's Farm
  11. ^ Canada Dry: Jack's Ginger Farm(Cantonese Ad) 加拿大薑汁汽水廣告(廣東話版)


Bibliography

External links[edit]