Business alliance

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A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is code sharing in airline alliances.

Types[edit]

There are five basic categories or types of alliances:[1]

In many cases, alliances between companies can involve two or more categories or types of alliances.

See also[edit]

References[edit]

  1. ^ Kuglin, F.A.; J. Hook (2002). Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably With Partner Companies. American Management Association.