BronyCon

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BronyCon
BronyCon logo.png
Official Summer 2012 logo
StatusActive
GenreMulti-genre
VenueMultiple venues
LocationGreater New York Area
CountryUnited States
First heldJune 2011
Organizer"Zephyr Sparkle"[1]
Filing statusNon-profit
Attendance~4,000 in June 2012
Official websitehttp://www.bronycon.org
 
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BronyCon
BronyCon logo.png
Official Summer 2012 logo
StatusActive
GenreMulti-genre
VenueMultiple venues
LocationGreater New York Area
CountryUnited States
First heldJune 2011
Organizer"Zephyr Sparkle"[1]
Filing statusNon-profit
Attendance~4,000 in June 2012
Official websitehttp://www.bronycon.org

BronyCon is a bi-annual to annual fan convention held in the greater New York City area for fans of My Little Pony: Friendship is Magic, among them adult fans of the show, who call themselves bronies. Four events have occurred to date, with the most recent one in June 2012 drawing in over 4,000 attendees.

Contents

History

Bronies gather outside the Meadowlands Exposition Center on June 30th waiting for the convention to start.

My Little Pony: Friendship Is Magic first aired on The Hub network in October 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys.[2] Though a critical success with the target demographic of young girls and their parents,[3][4] it attracted an unexpected audience of teenage and adult fans, primarily male, originating from the 4chan imageboard. The fandom adopted the term "brony", a portmanteau of "bro" and "pony", and became a highly participatory culture representing New Sincerity, creating artwork, fan fiction, music, mashup videos, and other media.[5][6] The show's creators, including executive producers Lauren Faust, Jayson Thiessen, Christophe Toverski, the writers and voice actors, Hasbro and the Hub have sought to embrace the brony community, communicating openly with the community and placing subtle nods to the fandom within the show and licensed property.[5][7][8]

One facet of the older fan base was to create local meetups to socialize about the show and other elements.[6] BronyCon grew out of the local meetups in the New York metropolitan area; it was founded in 2011 by fan Jessica Blank ("Purple Tinker"), who views the brony movement as "men's version of feminism".[9][10] The first BronyCon took place in Midtown Manhattan in June 2011 and drew 100 attendees. The second, held in September 2011, had been able to secure the show's current supervising director Jayson Thiessen as a guest, leading to an increase to 300 people attending the event.[6] The third convention, held in January 2012, included three of the voice actresses from the show, bringing around 700 people in attendance and requiring the move to a large meeting center.[11]

The fourth BronyCon, held on June 30, 2012 and July 1, 2012, had early on been able to arrange for several of the voice actors and show writers to attend. The staff was able to arrange for Faust and actor John de Lancie, who voiced the villain Discord for two episodes, to be guests of honor. Upon this announcement, interest in the convention sharply increased.[10] The staff moved the location to the Meadowlands Exposition Center in New Jersey and expanded the event over two days, allowing the convention to hold more than 4,000 attendees, while live-streaming panels to an estimated 3,500 additional viewers.[10][12]

Though no date has been set for the next convention, Andrew Benage, BronyCon's media liaison, estimates that it will attract between six to eight thousand attendees, including a larger proportion of international fans.[13]

Attendance at BronyCon over time

Location and dates

DatesLocationAttendeesNotable guests
June 30, 2012 – July 1, 2012Meadowlands Exposition Center, Secaucus, New Jersey4,000[12]Lauren Faust,[14] John de Lancie,[15] Tara Strong, [16] Amy Keating Rogers,[17] Peter New,[18] Nicole Oliver,[19] Andrea Libman,[20] Meghan McCarthy, Cathy Weseluck,[21] Lee Tockar[22]
January 7, 2012Hotel Pennsylvania,[23] New York City850[24]Ashleigh Ball, Andrea Libman,[25] Nicole Oliver,[25] Daniel Ingram, My Little Pony: Fighting Is Magic development team,[26] Alex S., Shaun "Sethisto" Scotellaro, fan artists John Joseco, Pixelkitties, and Egophiliac.
September 24, 2011Chinatown, Manhattan300[6]Shaun "Sethisto" Scotellaro, Jayson Thiessen[6]
June 25, 2011Midtown Manhattan100[12]Cabal, founder of RainbowDash.net

Bronies: The Extremely Unexpected Adult Fans of My Little Pony

John de Lancie, wearing a "Brony" shirt, addresses the attendees of the 2012 Summer BronyCon

Prior to the 4th BronyCon, documentary filmmaker Michael Brockhoff started a Kickstarter-funded project to create a documentary about the brony culture to be filmed at the convention, tentatively titled BronyCon: The Documentary.[27] He was joined by actor John de Lancie, who voiced the character of Discord from the first two episodes "The Return of Harmony" from the second season;[28] Faust had envisioned Discord based on de Lancie's earlier role as Q from Star Trek.[29] De Lancie had not initially considered the role to be significant, but after airing of the episode, discovered himself to be awash in enthusiastic fans of the show praising his performance. Since then, he had become fascinated by the brony culture, comparing it to the growth of fans from the original Star Trek series, and signed on as to be an executive producer for this documentary.[30]

Brockhoff initially sought for $60,000 to create the documentary but this was quickly met. Brockhoff adjusted the goal part way through, looking to secure $200,000, which would allow him to film at the homes of fans of the show and elsewhere outside of the convention, and to bring aboard both Faust and Strong as co-executive producers along with de Lancie. This goal was also met well before the end of the pledge period, and so an additional target of $280,000 was set to allow the filmmakers to get additional coverage on two European conventions (GalaCon and B.U.C.K.) and perform more remote coverage of specific aspects of the brony culture.[27][31] The funding drive ended with more than $340,000 in pledges, making it the second-largest film-based project to be funded on Kickstarter.[32]

Brockhoff and his team have announced plans to repackage the documentary and additional after its release to Kickstarter backers in a film Bronies that will be available for the public through retail and digital storefronts as well as for showings at film festivals, to be completed by 2013.[33] After an initial showing at Equestia LA in Los Angeles in early November 2012, the producers opted to change the title of the film to Bronies: The Extremely Unexpected Adult Fans of My Little Pony, reflecting the larger scope of the project.[34]


References

  1. ^ "Zephyr Sparkle (ZephyrSparkle) on Twitter". Twitter. 2012-10-26. https://twitter.com/zephyrsparkle/. Retrieved 2012-10-26. 
  2. ^ Stelter, Brian (2010-10-10). "A Children’s Channel Retools". The New York Times. http://www.nytimes.com/2010/10/11/business/media/11adco.html. Retrieved 2010-10-10. 
  3. ^ Kern, Mark J.. "Hub TV Network Scores Record High Audience With Outstanding Performance of Special Royal Wedding of the Year on 'My Little Pony Friendship is Magic'". Hasbro. http://investor.hasbro.com/releasedetail.cfm?ReleaseID=666931. Retrieved 25 April 2012. 
  4. ^ Ashby, Emily (2011-01-30). "My Little Pony Friendship Is Magic - Television Review". Common Sense Media. http://www.commonsensemedia.org/tv-reviews/my-little-pony-friendship-magic. Retrieved 2011-05-09. 
  5. ^ a b Watchcutter, Angela (2011-06-09). "My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'". Wired. http://www.wired.com/underwire/2011/06/bronies-my-little-ponys/. Retrieved 2011-06-09. 
  6. ^ a b c d e Vara, Vauhini; Zimmerman, Ann (2011-11-04). "Hey, Bro, That's My Little Pony! Guys' Interest Mounts in Girly TV Show". Wall Street Journal. Archived from the original on 2011-12-01. http://www.webcitation.org/63cE1QPev. Retrieved 2011-11-04. 
  7. ^ Griffiths, Daniel Nye (2011-08-15). "Colt Success". Wired UK. http://www.wired.co.uk/magazine/archive/2011/09/play/colt-success. Retrieved 2011-10-10. 
  8. ^ Busis, Hillary (2012-04-13). "Saddle up: You're invited to a 'My Little Pony' royal wedding -- EXCLUSIVE". Entertainment Weekly. http://popwatch.ew.com/2012/04/13/my-little-pony-friendship-is-magic-wedding-announcement/. Retrieved 2012-04-16. 
  9. ^ Wilson, Melody (2012-07-03). "Why do These Grown Men Love "My Little Pony?"". Slate. http://www.slate.com/blogs/xx_factor/2012/07/03/bronycon_men_who_love_my_little_pony_.html. Retrieved 2012-07-03. 
  10. ^ a b c Wilson, Melody (2012-07-03). "Brony Love: Lauren Faust, Creator of My Little Pony: Friendship is Magic, Live from Bronycon!". Bitch. http://bitchmagazine.org/post/lauren-faust-creator-of-my-little-pony-friendship-is-magic-live-from-bronycon-feminist-magazine-bronies-gender-fandom. Retrieved 2012-07-03. 
  11. ^ Tucker, Reed (2012-01-10). "Horsing around!". New York Post. http://www.nypost.com/p/entertainment/horsing_around_T3uB0ZuOZm8gFyZwyP7DFK. Retrieved 2012-01-11. 
  12. ^ a b c Wennemer, Rob (2012-06-29). "Pittsburgh guys profess love for My Little Pony". Pittsburg Post-Gazette. http://www.post-gazette.com/stories/life/lifestyle/men-profess-newest-love-my-little-pony-642605/?print=1. Retrieved 2012-06-29. 
  13. ^ Wegner, Adam (2012-08-24). "Bronies: Why It's Totally Okay for a 20-Something Dude to Love 'My Little Pony'". Zimbio. http://www.zimbio.com/TV+News/articles/OonlKQ2bNCo/Bronies+Totally+Okay+20+Something+Dude+Love. Retrieved 2012-08-25. 
  14. ^ "Lauren Faust Confirmed for the next Bronycon". Equestria Daily. http://www.equestriadaily.com/2012/01/lauren-faust-confirmed-for-next.html. 
  15. ^ "BronyCon Turned Upside Down, Starts Raining Chocolate". Equestria Daily. http://www.equestriadaily.com/2012/01/bronycon-turned-upside-down-starts.html. 
  16. ^ "Tara Strong on Twitter". 2012-05-27. https://twitter.com/tarastrong/status/206906597795049472. Retrieved 2012-05-28. 
  17. ^ "BronyCon Announces Amy Keating Rogers". Equestria Daily. http://www.equestriadaily.com/2012/04/bronycon-announces-amy-keating-rogers.html. 
  18. ^ "Peter New's announcement on Facebook". 2012-04-17. https://www.facebook.com/peter.new.actor/posts/414176121926810. Retrieved 2012-04-17. 
  19. ^ "Princess Celestia (Nicole Oliver) Invades Bronycon". Equestria Daily. 2012-05-03. http://www.equestriadaily.com/2012/05/princess-celestia-nicole-oliver-invades.html. Retrieved 2012-05-03. 
  20. ^ "Andrea Libman Returning to Bronycon + Livestream". Equestria Daily. 2012-05-09. http://www.equestriadaily.com/2012/05/andrea-libman-returning-to-bronycon.html. Retrieved 2012-05-09. 
  21. ^ "Cathy Weseluck on Twitter". 2012-06-27. http://twitter.com/CathyWeseluck/statuses/217991362384113664. Retrieved 2012-09-17. 
  22. ^ "Weekly Convention Updates!". Equestria Daily. http://www.equestriadaily.com/2012/03/weekly-convention-updates.html. 
  23. ^ "BronyCon 2012: Bronies, Adult Male Fans Of 'My Little Pony: Friendship Is Magic,' Gather In New York (VIDEO)". Huffington Post. http://www.huffingtonpost.com/2012/01/10/bronycon-2012-bronies-my-little-pony_n_1196695.html. 
  24. ^ "BroNYCon January 2012". Meetup. 2012-1-08. http://www.meetup.com/BronyCon/events/24366841/. Retrieved 2012-06-28. 
  25. ^ a b Sethisto (2011-11-04). "Pinkie Pie and Celestia Heading to BroNYCon!". Equestria Daily. http://www.equestriadaily.com/2011/11/pinkie-pie-and-celestia-heading-to.html. Retrieved 2011-09-23. 
  26. ^ Mane6 DevTeam (2011-11-08). "Mane6 at BroNYcon". Mane6. http://www.mane6.com/2011/11/mane6-at-bronycon.html. Retrieved 2011-09-23. 
  27. ^ a b "BronyCon: The Documentary". Kickstarter. http://www.kickstarter.com/projects/257527888/bronycon-the-documentary. Retrieved 2012-05-21. 
  28. ^ Collins, Dave (2012-07-01). "Guys who like My Little Pony gather for 'BronyCon'". Associated Press. http://www.seattlepi.com/entertainment/article/Guys-who-like-My-Little-Pony-gather-for-BronyCon-3677174.php. Retrieved 2012-08-21. 
  29. ^ Mathews, Anne (2012-05-24). "The 10 Nerdiest Easter Eggs in My Little Pony: Friendship Is Magic". Topless Robot. http://www.toplessrobot.com/2012/05/the_10_nerdiest_easter_eggs_in_my_little_pony_frie.php. Retrieved 2012-08-21. 
  30. ^ Standefer, Lillian (2012-05-24). "DCC 2012: JOHN DE LANCIE TAKES YOU FROM STAR TREK TO MY LITTLE PONY". Scifi Mafia. http://scifimafia.com/2012/05/dcc-2012-john-de-lancie-takes-you-from-star-trek-to-my-little-pony/. Retrieved 2012-08-21. 
  31. ^ Jules (2012-05-30). "Kickstart BronyCon: The Documentary". Wired. http://www.wired.com/geekmom/2012/05/kickstarter-bronycon-documentary/. Retrieved 2012-05-30. 
  32. ^ Connelly, Brendon (2012-06-12). "Bronies Make My Little Pony Convention Film The Second Most Funded In The History Of Kickstarter". http://www.bleedingcool.com/2012/06/12/bronies-make-my-little-pony-convention-film-the-second-most-funded-in-the-history-of-kickstarter/. Retrieved 2012-06-12. 
  33. ^ "Bronycon Documentary - Release Details". Equestria Daily. 2012-07-07. http://www.equestriadaily.com/2012/07/bronycon-documentary-release-details.html. Retrieved 2012-08-21. 
  34. ^ Michael Brockhoff (2012-11-07). "BRONIES". http://www.kickstarter.com/projects/257527888/bronycon-the-documentary/posts/344516. Retrieved 2012-11-07.