Born to Die (Lana Del Rey album)

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Born to Die
Studio album by Lana Del Rey
ReleasedJanuary 27, 2012
GenreBaroque pop, alternative hip hop, indie pop, chamber pop, trip hop, sadcore
Length49:28
LabelInterscope, Polydor, Stranger
ProducerPatrik Berger, Jeff Bhasker, Chris Braide, Emile Haynie, Justin Parker, Rick Nowels, Robopop, Al Shux
Lana Del Rey chronology
Lana Del Rey
(2012)
Born to Die
(2012)
Paradise
(2012)
Singles from Born to Die
  1. "Video Games"
    Released: October 10, 2011
  2. "Born to Die"
    Released: December 30, 2011
  3. "Blue Jeans"
    Released: April 6, 2012
  4. "Summertime Sadness"
    Released: June 22, 2012
  5. "National Anthem"
    Released: July 6, 2012
  6. "Ride"
    Released: September 25, 2012
 
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Born to Die
Studio album by Lana Del Rey
ReleasedJanuary 27, 2012
GenreBaroque pop, alternative hip hop, indie pop, chamber pop, trip hop, sadcore
Length49:28
LabelInterscope, Polydor, Stranger
ProducerPatrik Berger, Jeff Bhasker, Chris Braide, Emile Haynie, Justin Parker, Rick Nowels, Robopop, Al Shux
Lana Del Rey chronology
Lana Del Rey
(2012)
Born to Die
(2012)
Paradise
(2012)
Singles from Born to Die
  1. "Video Games"
    Released: October 10, 2011
  2. "Born to Die"
    Released: December 30, 2011
  3. "Blue Jeans"
    Released: April 6, 2012
  4. "Summertime Sadness"
    Released: June 22, 2012
  5. "National Anthem"
    Released: July 6, 2012
  6. "Ride"
    Released: September 25, 2012

Born to Die is the debut studio album by American singer-songwriter Lana Del Rey. The album was released on January 27, 2012 on iTunes and on January 31, 2012 by Interscope Records, Polydor Records, and Stranger Records. After signing a record contract with Stranger in June 2011, Del Rey released her debut single, "Video Games", which propelled her to online popularity. "Video Games" was included on Born to Die, which yielded four further singles: "Born to Die", "Blue Jeans", "National Anthem", and "Summertime Sadness".

Musically, Born to Die is a pop album that derives characteristics from such musical genres as alternative hip hop and indie pop. Music journalists gave Born to Die mixed to positive reviews, praising its distinctive sound, while others criticized the songs' repetitiveness and the melodramatic production, which they thought was too overwhelming over the course of 12–15 tracks. Despite attracting polarization from music commentators, the album was generally a commercial success. It topped the charts in eleven countries including Australia, France, Germany, and the United Kingdom. As of July 2012, Born to Die has sold over two million copies worldwide.[1]

Del Rey embarked on a worldwide tour in 2011 in support of her debut album, the Born to Die Tour. In November 2012, Del Rey will reissue a "Paradise" edition of Born to Die which features an additional nine tracks. "Blue Velvet", a popular 1950s song, was covered by Del Rey and used as a promotional single for the re-release,[2] while "Ride" served as the first traditional single.

Contents

Background

"I learned that there's no reason why people decide they like music when they do. Even if you're the best singer in the world, there's a good chance no one will ever hear you. You make a decision to keep singing or to stop. I've been singing in Brooklyn since I was 17 and no one in the industry cared at all. I haven't changed a thing since then and yet things seem to be turning around for me. Perhaps the angels decided to shine on me for a little while."

—Del Rey talking to Ryan Dombal of Pitchfork Media.[3]

Del Rey released a three-track EP Kill Kill in 2008 under the name Lizzy Grant, followed by a debut album Lana Del Ray A.K.A. Lizzy Grant in 2010.[4][5] It was the singer's first professionally produced album, released under Lizzy Grant on an independent label with producer David Kahne.[5] Del Rey stated that "David asked to work with me only a day after he got my demo. He has been known as a producer with a lot integrity and who had an interest in making music that wasn't just pop."[6] The EP was available for purchase on iTunes for a brief period before being withdrawn. According to David Kahne, who produced Grant, Grant bought the rights back from [her label] 5 Points as she wanted it out of circulation to stifle future opportunities to distribute it as she had been offered a better deal—an echo of rumors that the action was part of a calculated strategy, also confirmed in an interview with David Nichtern label owner of 5 Points Records.[7][8] Later in June 2011, Del Rey was signed with Stranger Records,[9] to release her debut single "Video Games";[9] in July 2011 ("News of her signing broke in late October, but the ink on the contracts had dried in July"),[8] she signed a joint deal with Interscope Records and Polydor Records.[8][10][11] While being interviewed by Rosie Swash of The Observer, Del Rey revealed, "I just put that song online a few months ago because it was my favourite. To be honest, it wasn't going to be the single but people have really responded to it. I get very sad when I play that song. I still cry sometimes when I sing it.".[12] A month or so after she signed with the two Universal Music Group sub-labels the song went viral on YouTube. It was later reported that the singer would release her second studio album under the labels in January 2012.[11] During an interview with French TV show Taratata, Del Rey revealed that the album would be titled Born to Die.[13] It was released on January 27, 2012 in Brazil[14] and in Ireland,[15] January 30, 2012, in the UK, and on January 31, 2012 worldwide.[16]

Music and composition

Del Rey stated the use of her lower vocals on the tracks claiming that "people weren't taking me very seriously, so I lowered my voice, believing that it would help me stand out. Now I sing quite low... well, for a female anyway."[19] The singer's first singles, "Video Games" and "Born to Die" were described variously as "quasi-cabaret balladry",[20] "woozy and sometimes soporific soundtrack soul",[21] "pop",[22] and "indie pop".[23] Her own description of her music is "Hollywood sadcore".[24] Tim Lee of musicOMH noted the songs are extremely similar, commenting that "her (alleged) agents clearly having stumbled upon a formula with which they can (allegedly) print money and (allegedly) further consign Lana's secretive, (allegedly) real debut LP to the annals of history. You didn't hear it from us, right?"[25] Del Rey has once been described as a "gangsta Nancy Sinatra",[26] though she cites Britney Spears, Elvis Presley and Antony and the Johnsons as her musical influences.[27] When asked about her musical style, the singer stated:

"I would have loved to be part of the indie community. But I wasn't. I was looking for a community, I don't even know any people who are musicians. I never met that indie popular indie, whoever the fuck that is. Who IS indie? First of all, I can't really get my head around what indie music is. Because if you've heard of it, it's sort of pop music, right? Because it's, like, popular? Or is it just that it's not on the radio? It's not like I was in an indie community and then I blew up. It's like, I was living on the street and I'm not – like, for real, you know what I'm saying?"[11]

The third track, "Blue Jeans", was influenced by hip-hop and has a minimalist beat that recalls songs by Timbaland.[28] "Off to the Races" has been lyrically described as "a freak show of inappropriate co-dependency",[29] with a chorus that recalls Sheryl Crow's "down and out drunken loner persona" in her 1994 single "Leaving Las Vegas".[29] Pryia Elan of NME noted the track "almost falls under the weight of this persona. There's none of 'Video Games'' measured, piano-led reflection. Instead the psychosexual rumblings of the lyrics and the dual voices she uses off set the comparatively simple musical shades on display."[29]

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic(61/100)[30]
Review scores
SourceRating
Allmusic2.5/5 stars[31]
Entertainment Weekly(C+)[32]
The Guardian4/5 stars[33]
The Independent2/5 stars[34]
Los Angeles Times(mixed)[35]
The New York Times(negative)[36]
The Observer3/5 stars[37]
Paste Magazine(6.4/10)[38]
Pitchfork Media(5.5/10)[39]
Slant Magazine4/5 stars[17]

Born to Die received generally mixed to positive reviews from music critics.[30][40] At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 61, based on 37 reviews, which indicates "generally favorable reviews".[30] Jaime Gill of BBC Music commented that the album "isn't perfect", criticizing the production of songs such as "Dark Paradise".[41] However, Gill concluded that Born to Die is the most distinctive debut album since Glasvegas's eponymous disc released in 2008.[41] Slant Magazine writer Sal Cinquemani gave the album 4 out of 5 stars, and commented that several tracks had their production changed for the album, making tracks such as "National Anthem" and "This is What Makes Us Girls" less "radio-friendly".[17] Cinquemani stated that, "ironically, the album's sole weakness is the strength of its immaculate production, which can be a bit overwhelming over the course of 12 tracks."[17] Alexis Petridis of The Guardian also graded it 4 out of 5 stars, saying that Born to Die is "beautifully turned pop music, which is more than enough", with most melodies "constructed magnificently", while also stating that Del Rey "doesn't have the lyrical equipment to develop a persona throughout the album."[33] Greg Kot of the Chicago Tribune gave a negative review, and highly criticized the repetitive production.[42][43]

Rob Sheffield of Rolling Stone declared that the lyrics, with their "pop-trash perversity", were the strength of the album but that Del Rey had a voice that was “pinched and prim” and that she "wasn't ready to make an album yet". Sheffield rated the album 2 out of 5 and concluded, "given her chic image, it's a surprise how dull, dreary and pop-starved Born to Die is".[44] Allmusic gave the album two-and-a-half out of five, saying "There is a chasm that separates 'Video Games' from the other material and performances on the album, which aims for exactly the same target—sultry, sexy, wasted—but with none of the same lyrical grace, emotional power, or sympathetic productions... an intriguing start, but Del Rey is going to have to hit the books if she wants to stay as successful as her career promised early on".[31] Sputnikmusic disliked the album, saying "The worst thing about Born to Die is that even its great songs contain problems"[45] The Observer's Kitty Empire rated the album 3 out of 5 stars, and said that, unlike pop singers Lady Gaga and Katy Perry and their "hedonic outpourings", "Lana Del Rey's partying is fuelled by a knowing sadness, and sung in that laconic, hypnotic voice, which ultimately saves this thoroughly dissolute, feminist nightmare of a record for the romantics among us."[37]

The A.V Club panned the album, calling it "Shallow and overwrought, with periodic echoes of Ke$ha's Valley Girl aloofness, the album lives down to the harshest preconceptions against pop music."[46] Randall Roberts of Los Angeles Times also noted that the singer's vocals have "so much potential and yet [are] unrefined", and said that despite having stand out tracks like "Summertime Sadness" and "Dark Paradise", listening to the album "has become tiring and woozy, like if you'd taken a half-dozen Ambiens when you'd put the record on – and now you’re getting very, very sleepy."[35] Pitchfork's Lindsay Zoladz gave the album 5.5/10, and commented: "The album's point of view—if you could call it that—feels awkward and out of date... [it] never allows tension or complexity into the mix, and its take on female sexuality ends up feeling thoroughly tame. For all of its coos about love and devotion, it's the album equivalent of a faked orgasm—a collection of torch songs with no fire."[39] NME gave a positive review, giving the album 8/10 and saying "Although it's not quite the perfect pop record 'Video Games' might have led us to wish for, Born To Die still marks the arrival of a fresh—and refreshingly self-aware—sensibility in pop."[47]

Commercial performance

Born to Die was a commercial success. In the United Kingdom, it sold 50,000 copies on its first day of release.[48] It debuted at number one on the UK Albums Chart and sold 116,745 copies. By accumulating digital sales of 50,007, the album became the fifth album ever to sell upwards of 50,000 downloads in a single week.[49] Born to Die remained at the summit of the chart in its second week, selling an additional 60,000 copies.[50] As of July 2012, the album had sold over 500,000 copies in the UK.[1]

In France, the LP debuted at number one on the French Albums Chart with sales of 48,791, whose 16,968 digital copies.[51] The album remained at the top position the following week with 23,888 copies sold.[52] As of August 3, 2012, it has sold over 240,000 copies in France.[53]

In the United States, the album attained first-week sales of 77,000 copies, subsequently debuting at number two on the Billboard 200, behind Adele's 21.[54] As of July 2012 the album has sold over 2 million copies worldwide.[1]

Promotion

Del Rey performing during a promotional concert held in Amsterdam, 2011.

Del Rey's song "Video Games" was featured for the first time on prime spot on The CW's TV series Ringer on September 28, 2011 during a pivotal scene, propulsing Del Rey into the mainstream.[55] Del Rey also promoted the album with performances in a number of live appearances, including for MTV Push,[56] and at the Bowery Ballroom, where, according to Eliot Glazer of New York, "the polarizing indie hipstress brought her 'gangsta Nancy Sinatra' swagu."[57] Matthew Perpetua of Rolling Stone commented that, despite Del Rey being nervous and anxious while performing her songs live, the singer "sang with considerable confidence, though her transitions from husky, come-hither sexuality to bratty, girlish petulance could be rather jarring."[58] Del Rey also performed "Video Games" on Dutch television program De Wereld Draait Door,[59] on British music television show Later... with Jools Holland,[60] and on an intimate show at Chateau Marmont in West Hollywood, California.[61] Del Rey also gave several interviews for newspapers and online magazines such as The Quietus,[6] The Observer,[12] and Pitchfork Media,[3] while creating her own music videos for several tracks such as "Blue Jeans" and "Off to the Races".[62][63] On January 14, 2012, Del Rey appeared on Saturday Night Live to perform "Blue Jeans" and "Video Games". Her performance soon came under scrutiny, and was even criticized by NBC anchor Brian Williams, who referred to the performance as "the worst in SNL history".[64] Hosts Andy Samberg and Daniel Radcliffe quickly came to her defence, with the latter stating the criticism towards her was less about the performance and more about "her past and her family".[64] The CW's TV series Ringer played another Del Rey song "Blue Jeans" on February 14, 2012 during the last scene of episode 13.[65]

Singles

"Video Games" was released as Del Rey's debut single on October 10, 2011.[66] The song received mostly positive reviews from contemporary critics, who praised Del Rey's vocals and considered it as one of the best songs of 2011.[67][68] "Video Games" attained worldwide success, reaching number one in Germany and top-ten positions in Austria, Belgium, Czech Republic, France, Netherlands, Ireland, Poland, Scotland, Switzerland and the United Kingdom.[69][70][71] An accompanying music video was directed and edited by Del Rey, assembled from video clips of skateboarders, cartoons, shots from old movies, and paparazzi footage of Paz de la Huerta falling down while intoxicated.[72] The music video was considered as the one that propelled the singer's online popularity.[72] The second single and title track, "Born to Die", was released as a digital download on December 30, 2011.[73] The music video for it leaked on December 14, 2011,[74] and was based on a concept created by the singer, while being directed by Yoann Lemoine.[75] The music video received generally favorable reviews from contemporary critics.[76]

Del Rey announced "Blue Jeans" as the third single from the album. It was officially released on April 6, 2012.[77] An accompanying music video, directed by Yoann Lemoine, premiered around the web on March 19, 2012.[78] "Blue Jeans" was also released as an official single in the U.S., it impacted Triple A radio on May 21, 2012. "Summertime Sadness" was released as a single in Germany, Austria, and Switzerland on June 22, 2012.[79] The music video for "Summertime Sadness" was filmed in April and May 2012. The song "National Anthem" was announced as the fifth single and will be released on July 9, 2012.[80][81] The official music video for "National Anthem" was filmed in May 2012.

Other songs

Due to strong digital downloads following the album's release, two songs debuted in France, "Summertime Sadness" at number 56 and "Radio" at number 67. Also, "Without You" debuted at number 121 in the UK.[82] "Off to the Races" was released as a promotional single in The Netherlands on January 6, 2012.[83] A music video, directed by Del Rey, was released on December 22, 2011.[84] "Carmen" was released as a promotional single in Germany, Austria, and Switzerland on January 26, 2012.[85][86][87] On February 27, 2012, Del Rey revealed through her Facebook that the video for the song "Carmen" was shot and would be finished being edited that day. The video for "Carmen" was released on April 21, 2012.[88] In an interview, Del Rey stated she plans to release a music video for "Dark Paradise" in September 2012.[89]

Born to Die – The Paradise Edition

Lana Del Rey performs as a lounge singer in the commercial used to promote "Blue Velvet" and the Paradise EP. In it, she wears a mohair coat and sings into an old-fashioned microphone.[90][44]

Background

In an interview with RTVE on June 15, 2012, Del Rey announced she has been working on a new album due in November, and that five tracks have already been written, two of them being "Will You Still Love Me When I'm No Longer Young and Beautiful" and "In the Land of Gods and Monsters" and the other track titled "I Sing the Body Electric", which was performed and announced as one of her songs at the BBC Radio1's Hackney Weekend. In an interview with Tim Blackwell for Nova FM in Melbourne, Australia, Del Rey added that her upcoming November release would not be a new album, but more like an EP, which she described as the Paradise Edition of Born to Die. Del Rey stated that the new release would have around seven new songs.[91]

The eight tracks will be available as a stand-alone CD or Vinyl EP titled Paradise and in a two-disc set including the original Born to Die album tracks as well as in a deluxe box set which will include both albums, a remix CD including eight remixes of songs from Born to Die, a DVD with six music videos and a 7" two-track Vinyl LP of "Blue Velvet".[92][93]

Singles

On September 13, 2012, the lead single of the Paradise Edition was confirmed to be "Ride", the accompanying music video being shot in Las Vegas, Nevada.[94]

Promotion

On September 19, the music video for "Blue Velvet" was released through H&M.[95] On September 20, Del Rey's third promotional single "Blue Velvet" was released.[96] Del Rey's sixth single "Ride" is set to be released on September 25.[97] Del Rey's Paradise Edition of Born to Die is set to be released on November 12. The album is available to pre-order offering an immediate download of "Burning Desire".[98]

On the day of "Ride"'s release as the reissue's first single, Del Rey uploaded a teaser trailer to video-hosting website, YouTube, that contained snippets of each track on The Paradise Edition.[92] In it, she sings, "My pussy tastes like Pepsi Cola/My eyes are wide like cherry pie," for the song "Cola".[93][99][100] Because the description of the trailer lists the song "Cola" as "Pussy", it has led to speculation about the song being titled "Pussy" or having a subtitle of that name.[101] Despite this interpretation, it has been reported that the song is called "Cola" with no alternate titles.[92][93] The official iTunes preorder does not acknowledge an alternate title.[102]

Reception

Gil Kaufman of MTV wrote that "[the reissue] is as mellow and languorous... as she was on her debut." On the snippet video, he said, "...the new songs gives a peek at the gangster Nancy Sinatra's ongoing fascination with a sleepy, seductive sound and lyrics that mix old-fashion girl group obsession with sometimes profane, shocking new-school swagger."[92] Stuff said the song titles were predictably pokerfaced.[103] "Fresh" and "is-she-serious?" have been some of the reactions to the profane lyrics included on "Cola".[103] Hindustan Times criticized the song snippet, saying it proved she was running out of ideas and that the songs all sounded strangely similar.[104]

Track listing

No.TitleWriter(s)Producer(s)Length
1."Born to Die"  Lana Del Rey, Justin ParkerEmile Haynie4:46
2."Off to the Races"  Del Rey, Tim LarcombePatrik Berger, Haynie5:00
3."Blue Jeans"  Del Rey, Haynie, Dan HeathHaynie3:30
4."Video Games"  Del Rey, ParkerRobopop4:42
5."Diet Mountain Dew"  Del Rey, Mike DalyHaynie, Jeff Bhasker*3:43
6."National Anthem"  Del Rey, Parker, The NexusHaynie, Bhasker^3:51
7."Dark Paradise"  Del Rey, Rick NowelsHaynie, Nowels*4:03
8."Radio"  Del Rey, ParkerHaynie, Parker^3:34
9."Carmen"  Del Rey, ParkerHaynie, Bhasker^4:08
10."Million Dollar Man"  Del Rey, Chris BraideHaynie, Braide3:51
11."Summertime Sadness"  Del Rey, Nowels, Kieran De JourHaynie, Nowels*4:25
12."This Is What Makes Us Girls"  Del Rey, Larcombe, Jim IrvinAl Shux, Haynie3:58
Total length:
49:28
Born to Die – The Paradise Edition[102]
No.TitleWriter(s)Producer(s)Length
16."Ride"  Del Rey, ParkerRick Rubin[101]4:49
17."American"  Del Rey, NowelsNowels4:08
18."Cola (Pussy)[101]"  Del Rey, NowelsNowels4:20
19."Body Electric"  Del Rey, NowelsNowels3:53
20."Blue Velvet"  Bernie Wayne, Lee Morris 2:38
21."Gods & Monsters"  Del Rey, Larcombe 3:57
22."Yayo"  Del Rey 5:21
23."Bel Air"  Del Rey, Heath 3:57
Total length:
82:02

(*) denotes co-producer
(^) denotes additional producer

Notes

Personnel

Performance
Technical
  • Chris Braide – composer, producer
  • Rick Nowels – composer
  • Mike Daly – composer
  • John Davis – mastering
  • Justin Parker – composer
  • Emile Haynie – composer, producer
  • Tim Larcombe – composer
  • Jim Irvin – composer
  • Lana Del Rey – composer
  • Dan Heath – composer

Charts and certifications (Born to Die)

Charts

Chart (2012)Peak
position
Australian Albums Chart[112]1
Austrian Albums Chart[113]1
Belgian Albums Chart (Flanders)[114]2
Belgian Albums Chart (Wallonia)[114]1
Canadian Albums Chart[115]3
Croatian Albums Chart[116]3
Czech Republic Albums Chart[117]5
Danish Albums Chart[118]3
Dutch Albums Chart[119]2
Finnish Albums Chart[120]5
French Albums Chart[121]1
German Albums Chart[122]1
Greek Albums Chart[123]1
Hungarian Albums Chart[124]23
Irish Albums Chart[125]1
Italian Albums Chart[126]5
New Zealand Albums Chart[127]2
Mexican Albums Chart[128]34
Norwegian Albums Chart[129]1
Polish Albums Chart[130]2
Portuguese Albums Chart[131]2
Russian Albums Chart[132]4
Scottish Albums Chart[133]1
Slovenian Albums Chart[134]2
Spanish Albums Chart[135]7
Swedish Albums Chart[136]2
Swiss Albums Chart[137]1
UK Albums Chart[54]1
US Billboard 200[138]2
US Billboard Rock Albums[139]1
US Billboard Alternative Albums[139]1

Certifications

RegionCertificationSales/shipments
Australia (ARIA)[140]Platinum70,000^
Austria (IFPI Austria)[141]Platinum20,000x
Belgium (BEA)[142]Gold15,000*
Denmark (IFPI Denmark)[143]Platinum20,000^
France (SNEP)[144]Platinum100,000*
Germany (BVMI)[145]Platinum200,000^
New Zealand (RIANZ)[146]Platinum15,000^
Poland (ZPAV)[147]Platinum20,000*
Portugal (AFP)[148]Gold10,000x
Summaries
Europe (IFPI)[149]Platinum1,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

Standard edition
CountryDateFormat
Germany[150][151][152]January 27, 2012CD, Digital download, LP
France[153][154]January 30, 2012CD, Digital download
United Kingdom[155][156][157]CD, digital download, LP
United StatesJanuary 31, 2012[158][159]CD, digital download
February 21, 2012[160]LP
The Paradise Edition
CountryDateFormat
France[161]November 12, 2012CD
United Kingdom[162]CD, digital download
United States[163]November 13, 2012CD, digital download
Germany[164][165]November 16, 2012CD, digital download
France[166]November 19, 2012LP

References

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  2. ^ Lana Del Rey To Re-Release Born To Die With 7 New Songs MTV. 25 July 2012
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