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Ratner’s performances of his personal essays are featured on KCRW’s Strangers, and National Public Radio's The Business. and Good Food. He tours nationally for storytelling conferences, and festivals, is a regular competitor in The Moth Story Slams in Los Angeles, is an eight-time Moth StorySLAM Winner, a National Storytelling Festival Story Slam teller-Jonesborough TN, a National Storytelling Network storyteller. He has been a Los Angeles Unified School storyteller since 1993. He is a contributing author of the book Secrets of Voiceover Success. He is a two-time winner of "Best of the Hollywood Fringe Festival Extension" - Solo Category for "Bobbywood: Whatever Happened to Bobby the Bellboy?" in 2013 and Voices in my Head: A Life. He is a member of Actors Equity Association, and Screen Actors Guild-American Federation of TV & Radio Artists (SAG-AFTRA) where he teaches voiceovers, and serves on the National Board of Directors.
He is best known for being the voice of Flint in Hasbro’s syndicated TV cartoon G.I. Joe. He reprised the role of “Flint” in in episodes of Family Guy and Robot Chicken. He is the movie trailer voice for Will Ferrell's Talladega Nights and Blades of Glory, Kung Fu Panda, Tenacious D, Mike Myers's The Love Guru, Monsters vs. Aliens, Observe and Report, Extract, The Goods, Youth in Revolt, and many more. He is the narrator in documentaries on Discovery, A&E, E! True Hollywood Story, Travel Channel and History. His voice is on Kings Quest, Grand Theft Auto III & Grand Theft Auto IV, Mass Effect, Mass Effect 2 and Mass Effect 3. and is the narrator in episodes of Ben 10 for the Cartoon Network. Bill is also a voice-over announcer for television stations across the United States.