Big Mac

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McDonald's Big Mac
McD-Big-Mac.jpg
McDonald's Big Mac
Nutritional value per serving
Serving size1 sandwich 7.6 oz (215 g)
Energy550 kcal (2,300 kJ)
Carbohydrates46 g (15%)
- Sugars9 g
- Dietary fiber3 g (13%)
Fat29 g (47%)
- saturated10 g (52%)
- trans1 g
Protein25 g
Vitamin A230 IU
Vitamin C1 mg (1%)
Calcium270 mg (27%)
Iron4.5 mg (35%)
Sodium970 mg (65%)
Salt equivalent2,425 mg
Energy from fat260 kcal (1,100 kJ)
Cholesterol75 mg (25%)
IngredientsSee text
Values may be different outside US market.
Percentages are roughly approximated
using US recommendations for adults.
Source: McDonald's USA Product Nutrition
 
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McDonald's Big Mac
McD-Big-Mac.jpg
McDonald's Big Mac
Nutritional value per serving
Serving size1 sandwich 7.6 oz (215 g)
Energy550 kcal (2,300 kJ)
Carbohydrates46 g (15%)
- Sugars9 g
- Dietary fiber3 g (13%)
Fat29 g (47%)
- saturated10 g (52%)
- trans1 g
Protein25 g
Vitamin A230 IU
Vitamin C1 mg (1%)
Calcium270 mg (27%)
Iron4.5 mg (35%)
Sodium970 mg (65%)
Salt equivalent2,425 mg
Energy from fat260 kcal (1,100 kJ)
Cholesterol75 mg (25%)
IngredientsSee text
Values may be different outside US market.
Percentages are roughly approximated
using US recommendations for adults.
Source: McDonald's USA Product Nutrition

The Big Mac (introduced in metro Pittsburgh in 1967 and nationwide in 1968) is a hamburger sold by McDonald's, an international fast food restaurant chain. It is one of the company's signature products. It consists of two 1.6 oz (45.4 g) 100 per cent beef patties, American cheese, "special sauce" (a variant of Thousand Island dressing), iceberg lettuce, pickles, and onions, served in a three-part sesame seed bun.[1]

History

The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh area. The Big Mac was invented in the kitchen of Delligatti's first McDonald's franchise which was located on McKnight Road in north suburban Ross Township.[2] The Big Mac had 2 previous names, both of which failed in the marketplace. The first name was "Aristocrat", which consumers found difficult to pronounce and understand. The second name was "Blue Ribbon Burger", but that failed to catch on with any meaningful sales either. The third name was the name "Big Mac", which was created by Esther Glickstein Rose, a 21-year-old Advertising Secretary who worked at McDonald’s Corporate Headquarters in Oak Brook, Illinois.[3] The Big Mac first debuted at Delligatti's south-east suburban Uniontown, Pennsylvania restaurant in 1967 at a selling price of 45 cents.[4] It was designed to compete with the similar Big Boy sandwich. The sandwich was so popular that it was added to the menu of all U.S. restaurants in 1968.[4] One of its most distinctive features is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage[citation needed].

The Big Mac is known worldwide and is often used as a symbol of American capitalism. The Economist has used it as a reference point for comparing the cost of living in different countries – the Big Mac Index — as it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics.[5]

Special sauce

The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun."

Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger.[6] Its design is similar to a caulking gun.

In 2012, McDonald's admitted that the special sauce ingredients were "not really a secret" because the recipe had been available online "for years".[7] It consists of store-bought mayonnaise, sweet pickle relish and yellow mustard whisked together with vinegar, garlic powder, onion powder and paprika.[7]

Advertising

Big Mac box packaging

The earliest instances of McDonald's utilizing advertising for the sandwich were mainly print ads, and a TV ad where Hoyt Axton sings "The Ballad Of Big Mac" which aired in 1969.

Two all-beef patties slogan

The Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun concept for the jingle was created by Charles Rosenberg, Creative Supervisor of the Dan Nichols team at Needham, Harper and Steers, Chicago. Originally, the ingredients appeared as a one-word heading for a McDonald's ad developed for college newspapers. The words were then set to music created by Mark Vieha, who performed the original jingle. Rosenberg's advertising concept was to purposely turn the ingredients into a tongue twister. The jingle first appeared in a TV commercial titled "In a Word" developed by Dan and the advertising agency team. The first run of commercials ran only a year and a half, going off the air in 1976, but its popularity remained beyond its TV life. Subsequent to the jingle, McDonald's followed up with a promotion based on its customers spontaneously having a "Big Mac Attack".

Many franchises in the United States ran promotions during the original campaign that awarded a free burger to customers who could recite the slogan within a specified time (usually two or three seconds). One example of its success, was that the McDonald's operators in New York City ran out of Big Mac buns.[citation needed] McDonald's Australia emulated this promotion in the mid-1980s, and some Brazilian McDonald's around the same time (only offering a free glass of Coca-Cola instead), in the Portuguese version, which goes as "Dois hambúrgueres, alface, queijo, molho especial, cebola e picles num pão com gergelim".

The slogan soon led to a shaggy dog joke that had as its punchline "two obese Patties, Special Ross, Lester Cheese, picking bunions on a Sesame Street bus".[8]

In 2003, McDonald's revived the phrase. In an English-language ad from McDonald's international "i'm lovin' it" campaign, a rapper rapidly spouts off the trademark in the background music. Also in 2003, American Greetings and Carlton Cards released a Christmas ornament of a Big Mac, on which the slogan was both printed and played aloud by pulling on a string. Roy Bergold, National Advertising Manager at McDonald's, has a big hand in championing the original campaign and helping to bring it back.

In 2008, the phrase was revived by McDonald's Malaysia. The revival includes the original prize of a free Big Mac if the customer is able to recite the phrase in under four seconds. This was released in May, along with the promotional Mega Mac, which has four beef patties rather than the standard two.[9]

1980s advertising

In the early 1980s, as a promotional, McDonalds staged an in-house rivalry between their two most popular products. Consumers were invited to decide "Which one will be number one? Chicken McNuggets or Big Mac sandwiches?". For every one of either that a customer bought, they received another of the same at half price. Later in the ad campaign, the second was offered for free. It was eventually announced that Big Mac was "number one".

2004–2005 advertising

In 2005, McDonald's began offering product placement rewards to hip hop artists who namechecked the Big Mac in their music, giving US$5 to the artist for every time a song mentioning the hamburger was played on the radio.[10] This offer quickly spawned a satirical reference from hip hop artist Mad Skillz, who references the marketing ploy in his track "2005 Wrap Up" by stating "And I'm beefin' wit' Mickey D's man, y'all dead wrong, Talkin' 'bout payin' rappers to mention Big Macs in their song, We do rap from the heart, y'all better have some respect, Alright, Big Mac! Big Mac! Big Mac! Now where's my check?"

Variants

A Mega Mac burger with a large Coke and fries in Malaysia

McDonaldland character

In addition to the McDonald's signature hamburger, Big Mac was the name of a character, Officer Big Mac, in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.

Museum

On August 22, 2007, McDonald’s opened the Big Mac Museum in North Huntingdon, Pennsylvania to celebrate the Big Mac’s 40th anniversary. The museum features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide), and has hundreds of historic artifacts and exhibits that celebrate the Big Mac.[17][18]

The decision to place the museum in North Huntingdon was to the disappointment of some Uniontown, Pennsylvania residents. According to a McDonald’s spokesperson, the decision was based on logistics and access, but it still did not sit well with some residents and an article was published in Uniontown’s local newspaper, The Herald-Standard.[19]

Health issues

In 1999 in the United Kingdom, three Court of Appeal judges ruled that a diet consisting of high-fat McDonald's products may lead to heart disease.[20]

Fat and other contents according to geographical location

The Big Mac is a geographically localized product. In the United States, the Big Mac has 550 kcal (2,300 kJ), 29 grams of fat and 25 grams of protein. In Australia, the burger is slightly smaller with 493 kcal (2,060 kJ) and 26.9 grams of fat, but similar amounts of protein with 25.2 grams,[21] while the Japanese burger tops out the scales at 557 kcal and 30.5 grams of fat. Several Mcdonald's subsidiaries adapt the standard features of the Big Mac (from the USA) to regional requirements.[22]

Comparisons of the Big Mac standard nutritional values in different countries - Sodium values converted to their salt equivalents, rounded and in bold
CountryEnergy kcalCarbohydrates gProtein gFat (total) gDietary fiber gSalt equivalent mgServing
size
(weight) g
Reference
 Argentina4854024263.32005.ar
 Australia49335.325.226.92148201.au
 Austria49540272532300219.at
 Belgium4954027252300.be
 Bosnia and Herzegovina51041272632200.ba
 Brazil4914026263.82033.br
 Canada54044242932550209.ca
 Chile47840262442133.cl
 China520462626.cn
 Croatia51041272632200.hr
 Czech Republic5104127262200.cz
 Denmark510412726.132200.info
 Egypt52228.23525.911.eg
 Finland510412726.fi
 France51041272632200.info
 Germany51041272632200221.de
 Greece49540272532300221.gr
 Hong Kong49743.126.424.22003.hk
 Hungary51041272632200.info
 Ireland49041282442100.ie
 Italy51041272632200.info
 Japan55745.225.530.52800.jp
 Malaysia4844626231825209.my
 Mexico48645222632228.mx
 Netherlands51041272632200.info
 New Zealand49436.826.425.92415202.nz
 Norway51041272632200.no
 Poland51041272632200.info
 Romania51041272632200.info
 Russia49540272532300.info
 Serbia49340272532300.rs
 South Africa4963924.326.43.22433.za
 South Korea510262533213.kr
 Sweden50542262632300219.se
  Switzerland51041272632200.info
 Taiwan530452726.tw
 Turkey4804328222100.tr
 United Kingdom49041282442100.uk
 United States55046252932426215.us

See also

Similar products by other fast food chains:

References

  1. ^ http://nutrition.mcdonalds.com/getnutrition/ingredientslist.pdf
  2. ^ Link text, additional text.
  3. ^ "WOMAN WHO NAMED BIG MAC FINALLY RECOGNIZED". Associated Press. May 31, 1985. Retrieved February 22, 2013. 
  4. ^ a b "Jim Delligatti Biography" (Press release). McDonald's. 2007. Retrieved 2011-05-18. 
  5. ^ Pakko, Michael R.; Pollard, Patricia S. (November/December 2003). "Burgernomics: A "Big Mac" Guide to Purchasing Power Parity". Review. Federal Reserve Bank of St. Louis. Archived from the original on May 24, 2011. Retrieved May 18, 2011. 
  6. ^ "Sealright designs sauce system for McDonald's in South Africa, China". Kansas City Business Journal. April 26, 1996. Archived from the original on June 4, 2011. Retrieved May 18, 2011. 
  7. ^ a b How to make a Big Mac at home: McDonald's top chef explains the secret | Mail Online
  8. ^ Martin, Harvey (2009). The Shaggy Dog Story Book. Indianapolis, IN: Dog Ear Publishing. p. 7. ISBN 978-1-59858-932-0. 
  9. ^ a b Bin, Huai (May 5, 2008). "Mega Mac and Big Mac Chant". SixthSeal.com. Archived from the original on April 30, 2009. 
  10. ^ "Return of the Mac – coming soon". BBC News. March 29, 2005. Retrieved 2010-03-26. 
  11. ^ The advertising
  12. ^ "Alaska Towns: Palmer, Alaska". Hometown Invasion Tour. 2011. 
  13. ^ "Royale with Cheese". Cynical-C Blog. 23 May 23, 2007. 
  14. ^ "G2: McDonald's and the World". The Guardian. April 6, 2001. Retrieved May 18, 2011. 
  15. ^ Arndt, Rachel Z. (February 2, 2009). "The World's Most Original Burgers: Chicken Maharaja Mac". Bloomberg Businessweek. p. 8. Retrieved May 18, 2011. 
  16. ^ McDonald's Pakistan Retrieved 2012-09-04
  17. ^ "McDonald's Celebrates 40 Years Serving 'Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun'" PR Newswire. August 22, 2007
  18. ^ “Big Mac turns 40” The Atlanta Journal-Constitution. Retrieved November 12, 2012
  19. ^ Owens, Al (September 2007). "The Mystery of the Curry Burger!" republished from Herald-Standard (Uniontown). September 15, 2007
  20. ^ Howard, Stephen; Gordon, Cathy (April 1, 1999). "Judges accept Big Mac `heart risk'". The Independent (London). Retrieved January 31, 2010. 
  21. ^ "Nutrition Information". Australia: McDonald's. December 19, 2012. Retrieved April 28, 2013. 
  22. ^ http://www.balancek.com/food/30874

Notes

External links