Oath (song)

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"Oath"
Single by Cher Lloyd featuring Becky G
from the album Sticks + Stones
ReleasedOctober 2, 2012
FormatDigital download, CD single
Recorded2012
GenrePop rock, dance-pop, Bubblegum Pop, hip-hop
Length3:38
LabelSyco Epic
Writer(s)Cher Lloyd, Lukasz Gottwald,Rebecca Gomez, Henry Walter, Dan Omelio, Emily Wright, Ammar Malik
ProducerDr. Luke, Cirkut, Robopop
Cher Lloyd singles chronology
"Want U Back"
(2012)
"Oath"
(2012)
"Rum and Raybans"
(2012)
Becky G singles chronology
"Problem"
(2012)
"Oath"
(2012)
Music video
"Oath" on YouTube
 
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"Oath"
Single by Cher Lloyd featuring Becky G
from the album Sticks + Stones
ReleasedOctober 2, 2012
FormatDigital download, CD single
Recorded2012
GenrePop rock, dance-pop, Bubblegum Pop, hip-hop
Length3:38
LabelSyco Epic
Writer(s)Cher Lloyd, Lukasz Gottwald,Rebecca Gomez, Henry Walter, Dan Omelio, Emily Wright, Ammar Malik
ProducerDr. Luke, Cirkut, Robopop
Cher Lloyd singles chronology
"Want U Back"
(2012)
"Oath"
(2012)
"Rum and Raybans"
(2012)
Becky G singles chronology
"Problem"
(2012)
"Oath"
(2012)
Music video
"Oath" on YouTube

"Oath" is a song by British singer and performer Cher Lloyd, featuring vocals from American rapper Becky G. The track was released on October 2, 2012 as the second single from the American version of her debut studio album, Sticks + Stones, and the fourth single overall.[1] "Oath", produced by Dr Luke and Cirkut, was played for the first time on New York radio station Z100 FM.[2] The track was released as single in the United States, Canada, Australia and New Zealand only. "Oath" charted in the United States, debuting at #99 and peaking at #73 on the Billboard Hot 100.

Contents

Background

Oath was originally written by songwriters Ammar Malik and Emily Wright, along with help from producers Dr. Luke, Cirkut and Robopop, for inclusion on Lloyd's second studio album, slated for release in 2013. However, when it was revealed that Lloyd's debut album, Sticks + Stones, was set to be revised for the American and Australian markets, Lloyd's producers decided to use the track as one of the release's lead singles, and teamed Lloyd up with aspiring American rapper Rebecca Gomez, better known as Becky G, who wrote her own verse, to appear on the track. Thus, Oath was released as the album's second single, following Want U Back, in both the United States and Australia, and also featured on the version of the album released in Japan. The track itself premiered on New York radio station Z100 FM on September 7, 2012. In promotion of the single, Lloyd performed it live solo on The Today Show and Live! with Kelly and Michael and with Becky G on The X Factor USA, in front of her mentor and manager, Simon Cowell.

Critical reception

Robert Copsey awarded the track four stars, and offered the following review: "Cher Lloyd once again tries to stamp her mark in the United States by releasing a wonderful, uptempo anthem for the times, that draws power from its dance-pop and synthpop genres. The chorus, in which Lloyd chants "Wherever you go, just always remember, That you got a home for now and forever, And if you get low, just call me whenever, This is my oath to you", uses a well structured bass synth to accompany the sing-rap style verses of both Lloyd and Gomez. Gomez proves her lyrical talent, with some catchy yet well structured lyrics, including: "You need a hand, and I'm right here right beside you, You in the dark, I'll be the bright light to guide you" and "We in the car, sing, sing, singing our song, Rocking the building, tear it down, like we King Kong". All we know is that with clever, tactical material like this, Cher has a great chance of going far and hitting it big in the States."[3]

Music video

The music video for Oath was filmed over the course of three days, between September 19 and 21, 2012. The video was directed by Hannah Lux Davis, and was first previewed in a number of images released via Lloyd's Twitter account. The video premiered in full on October 4, 2012, via Lloyd's official VEVO account on YouTube. It features Lloyd and Gomez as students in a high school, who are kept behind in detention, before being allowed to go home, to go out and party with their friends. The video also depicts Lloyd sitting on top of a convertible car while being driven down a boulevard, and the closing scene features Lloyd dancing in the sunset at the water's edge on a beach.[4]

Track listing

  1. "Oath" – 3:38

Charts and certifications

Weekly charts

Chart (2012–13)Peak
position
Canada (Canadian Hot 100)[6]58
New Zealand (RIANZ)[7]13
Slovakia (IFPI)[8]66
US Billboard Hot 100[9]73
US Pop Songs (Billboard)[10]30

Certifications

RegionCertificationSales/shipments
New Zealand (RIANZ)[11]Gold7,500*

*sales figures based on certification alone

Release history

CountryDateFormatLabel
United States[12]2 October 2012Digital downloadSyco Music, Epic Records
Canada
Australia[13]5 October 2012
New Zealand6 October 2012

References

External links