Baskin-Robbins

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Baskin-Robbins
TypeWholly owned subsidiary
IndustryFood and Beverage
Founded1945 in Glendale, California
Founder(s)Burt Baskin
Irv Robbins
Headquarters130 Royall Street, Canton, Massachusetts, United States
Area servedWorldwide
Key peopleNigel Travis, Chairman and CEO of Dunkin' Brands[1]
ProductsIce cream
Cake
ParentDunkin' Brands
Websitewww.baskinrobbins.com
 
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Baskin-Robbins
TypeWholly owned subsidiary
IndustryFood and Beverage
Founded1945 in Glendale, California
Founder(s)Burt Baskin
Irv Robbins
Headquarters130 Royall Street, Canton, Massachusetts, United States
Area servedWorldwide
Key peopleNigel Travis, Chairman and CEO of Dunkin' Brands[1]
ProductsIce cream
Cake
ParentDunkin' Brands
Websitewww.baskinrobbins.com

Baskin-Robbins is an American global ice cream parlor based in Canton, Massachusetts.[2] It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its "31 flavors" slogan, more than the 28 flavors then famously offered at Howard Johnson's restaurants, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons. The company has introduced more than 1,000 flavors since 1945.[3]

History[edit]

Baskin-Robbins restaurant on Melrose Avenue in Los Angeles, California

Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores,[2] with more than 6,000 locations, 2,400 of which are located in the United States. Baskin-Robbins sells ice cream in 49 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts.[4]

The Baskin-Robbins ice cream parlors started as separate ventures of Burt Baskin and Irv Robbins, who owned Burton's Ice Cream Shop (opened in 1945) and Snowbird Ice Cream (opened in 1946), respectively.[5] Snowbird Ice Cream offered 21 flavors, a novel concept at that time. When the separate companies merged in 1953, the number of flavors was expanded to 31 flavors.[2]

By 1948, Burt and Irv had opened six stores. The first franchise covering the sale of ice cream was executed May 20, 1948 for the store at 1130 South Adams in Glendale (Store #1). In 1949, the company’s production facility opened in Burbank. Burt and Irv made the decision to sell the stores to the managers. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the number 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California in March 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. on November 26, 1962. Baskin-Robbins also was the first to introduce ice cream cakes to the public.[6] Baskin-Robbins often still incorporates 31 in its promotions despite offering more flavors. For example, in Malaysia this includes giving 31% off their hand-packed ice cream on the 31st of a month, which invariably causes queues at their outlets. See below for the list of original flavors.[6]

Baskin-Robbins was owned by its founders until it was acquired in 1967 (just prior to Burt Baskin's death) by the United Brands Company (United Fruit). In 1972, the company went public for the only time in its history when United Brands sold 17% in an IPO. A year later, British food company J. Lyons and Co. purchased Baskin-Robbins from United Brands and all public stock. J. Lyons then merged with Allied Breweries, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S.A. in 1994, becoming Allied Domecq. Baskin-Robbins, Togo's, and Dunkin' Donuts now comprise Dunkin' Brands, Inc. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms - Bain Capital, Thomas Lee, and The Carlyle Group.[7]

In 1999, Baskin-Robbins terminated approximately 200 domestic franchisee agreements in Southern markets it deemed "nonstrategic."[8] These shop owners were notified of the agreement cancellation via a conference call.[8] Over 40 former franchisees united to form a new company, KaleidoScoops, which operates as a cooperative, and is based in Austin, Texas.[8] Other former Baskin-Robbins franchisees converted their stores to franchises of McConnell's (of Santa Barbara, California), and The Ice Cream Club.[8]

Baskin-Robbins has maintained solid, controlled growth through development of stores that combine Dunkin' Donuts and Togo's.

Irv Robbins died at Eisenhower Medical Center in Rancho Mirage, California on May 5, 2008, at age 90.[9]

Original 32 flavors[edit]

  • Banana Nut Fudge
  • Black Walnut
  • Burgundy Cherry
  • Butterscotch Ribbon
  • Cherry Macaroon
  • Chocolate
  • Chocolate Almond
  • Chocolate Chip
  • Chocolate Fudge
  • Chocolate Mint
  • Chocolate Ribbon
  • Coffee
  • Coffee Candy
  • Date Nut
  • Egg Nog
  • French Vanilla
  • Gold Medal Ribbon
  • Lemon Crisp
  • Lemon Custard
  • Lemon Sherbet
  • Maple Nut
  • Orange Sherbet
  • Peach
  • Peppermint Fudge Ribbon
  • Peppermint Stick
  • Pineapple Sherbet
  • Pralines N Cream
  • Raspberry Sherbet
  • Rocky Road
  • Strawberry
  • Vanilla
  • Vanilla Burnt Almond

Products Explained[edit]

Ice Cream Products[edit]

Cakes[edit]

Cakes can be made with all ice cream or half ice cream and half cake. Cake flavors come in chocolate and yellow and on top is a slab of your favorite ice cream. The cake is then frosted in creamy soft serve and decorated according to the customer's preference. If the customer prefers an all ice cream cake, they can choose an ice cream flavor, which will be cut into a 3-inch-tall slab and decorated as usual. There is also the option of a fudge crunch cake, which has chocolate ice cream on the bottom and vanilla ice cream on top, with a layer of fudge-covered crunchies in the middle.

Most stores only offer pre-made cake and ice cream combinations, but there are a select few who will make custom cakes from the inside out. Check your local store to see what they offer. Sizes of cakes are offered in sheet sizes (full, 2/3, 1/2, 1/3, 1/4, 1/6), rounds (6 inch and 9 inch), rolls (half or full), hearts and domes. Sheet sizes differ from a baker's full sheet, so confirm the sizes with your local store before purchase.

Pies[edit]

Advertising slogans[edit]

See also[edit]

References[edit]

  1. ^ "Dunkin' Brands - People". Dunkin' Brands. Retrieved January 27, 2013. 
  2. ^ a b c About Baskin Robbins. Baskin-Robbins. Retrieved on September 04, 2012.
  3. ^ "Our History." Baskin-Robbins' web site. Accessed 25 Feb. 2013.
  4. ^ Staff (2013). "History: Dunkin' Brands". Dunkin' Brands. Retrieved 20 March 2013. 
  5. ^ "Our History - Baskin-Robbins". About Us. BR IP Holder LLC. Retrieved 23 January 2013. 
  6. ^ a b "Baskin-Robbins' 31 original flavors." LA Times. 2013. Accessed 25 Feb. 2013.
  7. ^ This page, http://www.dunkinbrands.com/aboutus/history.html, at the Dunkin' Brands site, confirms the Baskin-Robbins founding date, the J. Lyons purchase (and date), the Allied Breweries merger (and date), and the Pedro Domecq merger (and date). Quotes: "1946: Baskin-Robbins is founded by Burt Baskins and Irv Robbins."; "1973: London-based J. Lyons & Co., Ltd., purchased Baskin-Robbins."; "1978: J. Lyons is purchased by Allied Breweries, creating Allied Lyons."; "1994: Allied Lyons partners with Pedro Domecq, the leading spirits marketer in Spain and Mexico, to form Allied Domecq."
  8. ^ a b c d Spector, Amy. "Ex-Baskin-Robbins franchisees sue chain, open scoop shops." Nation's Restaurant News, 2001-06-18, p. 4.
  9. ^ "Co-founder of Baskin-Robbins ice cream stores dies at 90". USA Today. AP. May 6, 2008. Archived from the original on September 4, 2012. Retrieved September 4, 2012. 

External links[edit]