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Barnum's American Museum was located at the corner of Broadway and Ann Street in New York City, USA, from 1841 to 1865. The museum was owned by famous showman P. T. Barnum, who purchased Scudder's American Museum in 1841. The museum offered both strange and educational attractions. It burned to the ground in 1865. The museum is also referenced in the broadway musical Barnum. It was relaunched on the Internet in July 2000.
In 1841 Barnum bought Scudder’s American Museum located across from St. Paul’s on the southeast corner of Broadway and Ann Street. He transformed the five-story exterior into a giant, gaudy advertisement for itself, with painted animals, illuminated panels, banners and flags, then lit it all up with limelight, a recent invention. He hired the worst musicians he could find to play on a balcony above the entrance, on the theory that their terrible noise would drive customers inside.
Barnum opened his museum on January 1, 1842 to create a place where families could go for wholesome, affordable entertainment, but his success drew from the fact that he knew how to entice an audience. Its attractions made it a combination zoo, museum, lecture hall, wax museum, theater and freak show, that was, at the same time, a central site in the development of American popular culture. Barnum filled the American Museum with dioramas, panoramas, “cosmoramas,” scientific instruments, modern appliances, a flea circus, a loom run by a dog, the trunk of a tree under which Jesus’ disciples sat, a hat worn by Ulysses S. Grant, an oyster bar, a rifle range, waxworks, glass blowers, taxidermists, phrenologists, pretty-baby contests, Ned the learned seal, the Feejee Mermaid (a mummified monkey’s torso with a fish’s tail), midgets, Chang and Eng the Siamese twins, a menagerie of exotic animals that included beluga whales in an aquarium, giants, Grizzly Adams’s trained bears and performances ranging from magicians, ventriloquists and blackface minstrels to adaptations of biblical tales and “Uncle Tom’s Cabin.”
At its peak, the museum was open fifteen hours a day and had as many as 15,000 visitors a day. Some 38 million customers paid the 25 cents admission to attend the museum between 1841 and 1865. The total population of the United States in 1860 was under 32 million.
On July 13, 1865, the American Museum burned to the ground in one of the most spectacular fires New York has ever seen. Animals at the museum were seen jumping from the burning building, only to be shot by police officers. Barnum tried to open another museum soon after that, but that also burned down in a mysterious fire in 1868. It was after this time that Barnum moved on to politics and the circus industry. Barnum's American Museum was one of the most popular attractions of its time.
In July 2000 a virtual museum version opened on the Internet, supported by a grant from the National Endowment for the Humanities. The CUNY Graduate Center rebuilt the five-story museum on a Web site with the aim to provide students and history buffs with a full archive of information about the museum and relevant 19th-century subjects.
The museum's collection included items collected throughout the world over a period of 25 years. The museum offered many attractions which grew to great fame. One of the most famous was General Tom Thumb a 25-inch tall dwarf. Thumb wasn't the only physical oddity there, there was also the Fiji Mermaid and Josephine Boisdechene, who had a large beard, which had grown to the length of two inches when she was only eight years old. As if to supplement Tom Thumb, another famous attraction of the museum was William Henry Johnson, who was one of Barnum's longest running attractions. Another one of the famous attractions at the museum were Chang and Eng, Siamese twins who were extremely argumentative, both with each other and Barnum himself.
The museum also boasted an elegant theatre, called the "Lecture Room," and characterized in the popular Gleason's Pictorial Drawing-Room Companion of 1853, "one of the most elegant and recherche halls of its class to be found anywhere," which would offer "every species of entertainment" "'from grave to gay, from lively to severe,' and "judiciously purged of every semblance of immorality."
At one point, Barnum noticed that people were lingering too long at his exhibits. He posted signs indicating "This Way to the Egress". Not knowing that "Egress" was another word for "Exit", people followed the signs to what they assumed was a fascinating exhibit...and ended up outside.
The five story building also served great educational value. Aside from the different attractions, the Museum also promoted educational ends, including natural history in its menageries, aquarium (which featured a large white whale), and taxidermy exhibits; history in its paintings, wax figures, and memorabilia; and temperance reform and Shakespearean dramas in the above described "Lecture Room" or theater.
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