Babble

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Babble is an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many of the top bloggers on the subjects of parenting and child-raising. There is a Latina-version.[2]

History[edit]

Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[3] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[4] and was acquired by Disney Interactive Media Group in 2011.[5]

Mission statement[edit]

"To tell the truth about parenting, to bypass the clichés and dig into the magical and maddening reality. Our commitment to readers is to explore the world of parenting on a daily basis with ruthless honesty, and with the humor and lyricism natural to the subject."

Features[edit]

A multi-layered network of blogs, reported parenting trends, and unique personal essays, Babble’s offerings include Babble Voices, a collection of the country’s top parent bloggers, with contributions by Joel Stein (of Time magazine) Samantha Bee (The Daily Show), and others. Among the site’s multi-authored blogs are Strollerderby, which covers breaking parenting news throughout the day, and Family Kitchen, a food blog with over 2,000 family-friendly recipes in its archives. Other blogs and channels cover pregnancy, baby’s first year, the toddler and kid years, family style, home décor, pets, and celeb parent news.

Reception[edit]

Babble was one of the most celebrated online parenting sites. The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”[6]

Time Magazine listed Babble.com as one of the 50 Best Websites of 2010,[7] while Forbes named Babble as one of the Top 100 Websites for Women.[8]

Babble’s “Top 100 Mom Blogs of 2011” feature was profiled on the ABC News website in December 2011.[9]

Notable contributors[edit]

Mominations[edit]

In September 2011, Babble created Mominations, for which readers nominated a heroic or notable mom, in such areas as activism, charity work, and education, for an opportunity to win one of ten $5,000 prizes. The winners were announced on September 27. The cash prizes were then donated to a charity chosen by the winner; for example, the activism category winner donated her prize to Operation Healing Hearts, which provides aid to pediatric heart surgeons in Iraq.

References[edit]

  1. ^ Paul, Pamela (December 10, 2006). "Healthy Babies Need Irony". The New York Times. 
  2. ^ "babble.com/latina". 
  3. ^ "About Us". Babble.com. Retrieved 2012-05-28. 
  4. ^ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011. 
  5. ^ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011. 
  6. ^ "American Society of Magazine Editors". Magazine.org. Retrieved 2012-05-28. 
  7. ^ Time Staff (August 25, 2010). "50 Best Web Sites 2010". Time. 
  8. ^ "Best Web Sites for Women - Blogs". Forbes. June 23, 2011. 
  9. ^ Kimberly Brown (December 13, 2011). "Babble.com Ranks Top 100 Most Influential Mom Bloggers". ABC News. 

External links[edit]