Angry Birds

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Angry Birds
CreatorRovio Entertainment
Original workVideo game series
Print publications
  • Bad Piggies' Egg Recipes (2011)
  • Angry Birds: The Big Green Doodle Book (2011)
  • Angry Birds: The Big Red Doodle Book (2011)
  • Angry Birds Space: Colors (2012)
  • Angry Birds Space: Numbers (2012)
  • Angry Birds Space: Sticker Book (2012)
  • Angry Birds Space: Poster Book (2012)
  • National Geographic Angry Birds Space: A Furious Flight Into the Final Frontier (2012)
  • National Geographic Angry Birds: 50 True Stories of the Fed Up, Feathered, and Furious (2012)
Films and television
Television seriesAngry Birds
Video games
Spin-offsBad Piggies
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Angry Birds
CreatorRovio Entertainment
Original workVideo game series
Print publications
  • Bad Piggies' Egg Recipes (2011)
  • Angry Birds: The Big Green Doodle Book (2011)
  • Angry Birds: The Big Red Doodle Book (2011)
  • Angry Birds Space: Colors (2012)
  • Angry Birds Space: Numbers (2012)
  • Angry Birds Space: Sticker Book (2012)
  • Angry Birds Space: Poster Book (2012)
  • National Geographic Angry Birds Space: A Furious Flight Into the Final Frontier (2012)
  • National Geographic Angry Birds: 50 True Stories of the Fed Up, Feathered, and Furious (2012)
Films and television
Television seriesAngry Birds
Video games
Spin-offsBad Piggies

Angry Birds is a video game franchise created by Finnish computer game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the first game was first released for Apple's iOS in December 2009.[1] Since that time, over 12 million copies of the game have been purchased from Apple's App Store,[2] which has prompted the company to design versions for other touchscreen-based smartphones, such as those using the Android operating system, among others.

Angry Birds has been praised for its successful combination of addictive gameplay, comical style, and low price. Its popularity led to versions of Angry Birds being created for personal computers and gaming consoles, a market for merchandise featuring its characters and even long-term plans for a feature film or television series. With a combined 1 billion downloads across all platforms and including both regular and special editions,[3] the game has been called "one of the most mainstream games out right now",[4] "one of the great runaway hits of 2010",[5] and "the largest mobile app success the world has seen so far".[6]


Game series

Angry Birds app icon on iOS.

Angry Birds

The initial version of the game was released on iOS in December 2009. In the game, players use a slingshot to launch birds at pigs stationed on or within various structures, with the intent of destroying all the pigs on the playing field. As players advance through the game, new types of birds become available, some with special abilities that can be activated by the player. Rovio Mobile has supported Angry Birds with numerous free updates that add additional game content, and the company has also released stand-alone holiday and promotional versions of the game. There have been free upgrades released by Rovio:[7]

Special editions

Angry Birds Seasons

This game contains several holiday-themed episodes:

Angry Birds Rio

Angry Birds Rio was launched in March 2011.[8] The game is based on the 20th Century Fox animated film Rio[8] There are several chapters included:

Angry Birds Space

A new game in the Angry Birds franchise called Angry Birds Space was launched on March 22, 2012,[9] The game features elements from the preceding Angry Birds games as well as new gameplay mechanics.[9] The stage is no longer flat, instead comprising several different planets, each of which has its own gravitational field that affects the trajectory of the birds after launch.[10] The chapters included are:

Angry Birds Magic

A special version of the game, called Angry Birds Magic, will be developed exclusively for Nokia's NFC-enabled Symbian and Harmattan devices. This version of the game will include functionality that will unlock game levels upon contact with another NFC-enabled phone running the game. A free version of Angry Birds Magic came preinstalled with all NFC Symbian devices to be sold in 2011, starting with the Nokia C7. [11]

Angry Birds Star Wars

Angry Birds Star Wars was announced in October 8, 2012, and is expected to be released on November 8 and merchandise to be released on October 17th, and October 28th. The game is a crossover with the Star Wars original trilogy, and casts the Angry Birds as the Rebels and the Bad Piggies as the Empire.


A spin-off to Angry Birds, called Bad Piggies, was released on September 27, 2012 on Mac, Android and iOS platforms. The game is from the Pig's point of view, and involves building vehicles in order to reach a goal point.

Other media

The Angry Birds characters have been referenced in television programs throughout the world. The Israeli comedy show Eretz Nehederet (in English: a Wonderful Country), one of the nation's most popular TV programs, satirized recent failed Israeli-Palestinian peace attempts by featuring the Angry Birds in peace negotiations with the pigs. Clips of the segment went viral, getting viewers from all around the world. The sketch received favorable coverage from a variety of independent blogs such as,[4][12] and,[13] as well as from online news media agencies such as Haaretz,[14] The Christian Science Monitor,[5] The Guardian,[15] and MSNBC.[16] American television hosts Conan O'Brien, Jon Stewart and Daniel Tosh have referenced the game in comedy sketches on their respective series, Conan, The Daily Show, and Tosh.0.[17][18][19] In the 30 Rock episode "Plan B", guest star Aaron Sorkin laments to Liz Lemon, "Our craft is dying while people are playing Angry Birds and poking each other on Facebook". He then provides a tip for Liz to improve her score in the game. In February 2011, American journalist Jake Tapper mockingly introduced U.S. Senator Chris Coons as the "Angry Birds champion of the Senate" during the National Press Club's annual dinner.[20] Some of the game's more notable fans include Prime Minister David Cameron of the United Kingdom, who plays the iPad version of the game, and author Salman Rushdie, who claims he is "something of a master at Angry Birds".[21] Basketball star Kevin Durant is an avid fan of Angry Birds, and regularly plays other NBA stars in matches, although he is weary of cheating.[22] In August 2011, the Milwaukee Brewers played the Angry Birds theme song during the pre-game introductions of the arch-rival St. Louis Cardinals players, in reference to former Cardinals' manager Tony LaRussa's propensity to bean opposing players.

A screenshot from the T-Mobile advertisement.The advertisement was shown in Greece by Cosmote

Angry Birds and its characters have been featured in advertisements for other products. In March 2011, the characters began appearing in a series of advertisements for Microsoft's Bing search engine.[23] At the 2011 South by Southwest festival in Austin, Texas, Nokia used scrims on a downtown building to project an advertisement for its new N8 handset that included the game's characters.[24] A June 2011 T-Mobile advertisement filmed in Barcelona, Spain included a real-life mock-up of the game in a city plaza,[25] while Nokia used the game in Kuala Lumpur, Malaysia to promote an attempt to set a world record for the largest number of people playing a single mobile game.[26] Finnair has also used Angry Birds in their advertising, including taping an Airbus A340 airliner with the Angry Birds figures and holding an Angry Birds tournament on board a flight to Singapore.[27] Rovio has also prepared a number of web-based promotional variants of Angry Birds themed around creations of other companies, such as Finnish snack company Fazer,[28] Spanish pizza delivery chain Telepizza,[29] and Japanese television network Fuji TV,[30] as well as promotions of American brands including Cheetos,[31] Wonderful Pistachios[32] and Coca-Cola.[33]

One of the 2012 New Models for Hot Wheels cars from Mattel is based on the Red Bird from Angry Birds. The package card bears both the Hot Wheels and Angry Birds logo.

The game's characters have been used, officially or otherwise, in amusement park attractions. In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction.[34] Visitors to the park use a large slingshot to launch stuffed versions of the bird characters at green balloons representing the pigs.[34] Upon learning of the attraction, Rovio Mobile was reported to be considering working with the theme park to officially license it.[35] In March 2012, Rovio announced plans for an official Angry Birds land (opened April 28, 2012) at the Särkänniemi adventure park in Finland.[36]

Also in March 2012, Formula 1 driver Heikki Kovalainen unveiled an Angry Birds crash helmet that he will use in the 2012 season, following sponsorship from Rovio. Kimi Räikkönen has also a Angry Birds Space logo on his cap. Angry Birds has teamed up with the Lotus F1 Team for the upcoming 2012 Monaco Grand Prix, with its logo on the top of each Lotus Renault F1 car's nosecone,[37] as well as a promotional web-based version of Angry Birds in honor of Kovalainen.[38]

HockeyBird, an angry hockey playing bird, was the official mascot of the 2012 IIHF Ice Hockey World Championships. It was designed by Toni Kysenius and Rovio Entertainment.[39]

Angry Birds Land in Särkänniemi, Finland.

The game's popularity has spawned knock-off and parody games that utilize the same basic mechanics as Angry Birds. For example, Angry Turds features monkeys hurling feces and other objects at hunters who have stolen their babies.[40] Another game, entitled Chicks'n'Vixens and released in beta form on Windows Phone devices, replaces the birds and pigs with chickens and foxes, respectively.[41] The developer of Chicks'n'Vixens intended the game as a challenge to Rovio Mobile, which stated at the time that a Windows Phone port of Angry Birds would not be ready until later in 2011.[41]

Angry Birds has inspired works of religious analogy. A five-part essay entitled "Angry Birds™ Yoga – How to Eliminate the Green Pigs in Your Life" was written by Giridhari Dasa of the International Society for Krishna Consciousness (i.e. Hare Krishna) of Brazil, utilizing the characters and gameplay mechanics to explain various concepts of yoga in Gaudiya Vaishnavism as understood and interpreted by the Hare Krishna.[42][43][44][45][46] The piece attracted much media attention, in Brazil and abroad, for its unique method of philosophico-religious presentation.[47][48][49][50] The piece was also recognized and appreciated by Rovio Mobile's Peter Vesterbacka, who was prompted to comment on Twitter, "Very cool! I can see Angry Birds Yoga becoming a worldwide craze;-)".[42]

Rovio is investigating ways to expand the Angry Birds brand, including merchandise, television shows and movies.[51] The game's official website offers plush versions of the birds and pigs for sale, along with T-shirts featuring the game's logo and characters.[52] In May 2011, Mattel released an Angry Birds board game, entitled "Angry Birds: Knock on Wood".[53] Over 10 million Angry Birds toys have been sold thus far.[54] Rovio opened the first official Angry Birds retail store in Helsinki on November 11, 2011 at 11:11am local time.[35] It expects to open its next retail store somewhere in China, considered the game's fastest-growing market.[35]

Mikael Hed, CEO of Rovio Mobile, has envisioned a feature film in the stop-motion animation style of Aardman Animation.[51] To that end, Rovio has purchased a Helsinki-based animation studio to prepare Angry Birds short cartoons on Nickelodeon,[54] the first of which was a Christmas special named "Wreck the Halls" that debuted in December 2011.[55] Rovio also hired David Maisel, former executive producer of Marvel Studios films such as Iron Man and Thor, to head up production of feature-length films.[54] Hed acknowledges that such a film would be years away, and that Rovio must keep the characters relevant until then, by producing sequels or new ports of the original game.[51] Rovio officials have hinted that one such "sequel" will be told from the pigs' point of view.[56]

A TV series based on the game is expected to make its debut in the second quarter of 2012. Initially it will consist of 52 episodes, with a duration between two and a half and three minutes each.[57]

Angry Birds softdrink cans.

On March 20, 2012, National Geographic published a paperback book titled Angry Birds Space: A Furious Flight Into The Final Frontier[58][59] shortly before the release of Angry Birds Space which became available on March 22, 2012.

At Spring 2012, Olvi started to manufacture Angry Birds softdrink, when It made a deal with Rovio for making of them.[60] First there came two different tastes, Tropic (tropical fruits).[60] and Paradise (pineapple-mandarin)..[60] At September 2012 Olvi released two new tastes to the softdrink collection, they were Lagoon (pear-apple) and Space Comet (orange-cola).[61][62]

See also


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  16. ^ Popkin, Helen A.S. (November 22, 2010). "'Angry Birds' fail to negotiate peace treaty". MSNBC. Retrieved November 29, 2010. 
  17. ^ Conan O'Brien (host) (December 15, 2010) (in English). Conan's Message to Finland (Television production). TBS. Event occurs at 1:38. Archived from the original on December 28, 2010. Retrieved December 21, 2010. 
  18. ^ Jon Stewart (host) (February 16, 2011). Intro – Watson Competes on Jeopardy (Television production). 
  19. ^ Daniel Tosh (January 11, 2011). Tosh.0: Angry Birds (Television production). 
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  28. ^ Angry Birds Volcano
  29. ^ Angry Birds Тelepizza
  30. ^ Angry Birds Fujitv
  31. ^ Angry Birds Cheetos
  32. ^ Angry Birds Pistachios
  33. ^ Angry Birds Coca-Cola
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  37. ^ Watch Out ! The Birds Have Landed ! 'Lotus F1 Team Angry Birds' Game Goes Live !. Lotus F1 Team (2012-05-23). Retrieved on 2012-09-05.
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  39. ^ "Born: Hockey Bird!". Retrieved 2012-05-22. 
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  45. ^ "Angry Birds™ Yoga – How to Eliminate the Green Pigs in Your Life, Part IV". Giridhari Dasa. Retrieved June 26, 2011. 
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  62. ^ ""Angry Birds Space Comet" (Finnish)". 9. 

External links