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|Slogan||Escape to the Alton Towers Resort|
|Location||Alton, Staffordshire, United Kingdom|
|General Manager||Ian Crabbe|
|Opened||4 April 1980 |
(1860 as country estate)
|Operating season||Theme Park|
March - November
January - December
|Area||800 acres (3.2 km2)|
|Slogan||Escape to the Alton Towers Resort|
|Location||Alton, Staffordshire, United Kingdom|
|General Manager||Ian Crabbe|
|Opened||4 April 1980 |
(1860 as country estate)
|Operating season||Theme Park|
March - November
January - December
|Area||800 acres (3.2 km2)|
Alton Towers Resort, commonly referred to as Alton Towers, is a theme park, waterpark, and hotel complex in the county of Staffordshire, United Kingdom. It is the flagship attraction of Merlin Entertainments in the United Kingdom. The site opened in 1860 with flower shows and garden tours until a theme park was built on the site in 1980.
Alton Towers Theme Park opened on 4 April 1980. Major attractions include Nemesis, Oblivion, Air, Runaway Mine Train, Congo River Rapids, Hex - The Legend of the Towers, TH13TEEN, and The Smiler. In May 2014, the resort opened a brand new family area in the form of CBeebies Land, featuring several ride and attraction re-themes from the previous Old MacDonald's Farmyard area, and heavy emphasis on additional live entertainment.
The Alton Towers Waterpark opened in June 2003. It consists of several pools and slides, including the Master Blaster water coaster. The waterpark, along with the adjoined Splash Landings Hotel, carries a tropical, caribbean theme, with the 'Paradise Plumbers' creating the slides.
The Alton Towers estate was a former seat of the Earls of Shrewsbury. Following its sale in 1924 a group of local business men formed Alton Towers Ltd. and began to restore the gardens as a tourist attraction. The park has developed progressively since the 1950s including the operation of a fairground prior to becoming a theme park in 1980.
In 1990 the park was purchased by the Tussauds Group; owned by Pearson. In 2005, Alton Towers was acquired by the investment group Dubai International Capital (DIC) when it purchased the Tussauds Group for £800 million. The Tussauds Group was bought by Merlin Entertainments in March 2007 for over £1billion from DIC, placing Alton Towers under their control. In July 2007, the resort and park was sold to Nick Leslau and his investment firm Prestbury who now lease the park back to Merlin Entertainments to operate on a 35-year lease.
Scarefest is the resort's largest annual event. It celebrates Halloween with a number of temporary scare maze attractions, costumed characters and extended opening hours. Rides and areas are lit with coloured lighting at night, with rides continuing to operate after dusk. The Scarefest event has been running since 2007, although the park started celebrating Halloween with decoration several years before and has operated the Terror of the Towers scaremaze since 2002.
For the last days of the season, Alton Towers host firework displays, these have been running annually since the 1990s on the Great Lawns. The displays were considered disruptive by some local residents, which led to formal complaints. Two local residents decided to take the theme park to court regarding this issue. The court issued Alton Towers with a noise abatement order in October 2005 which restricted the theme park to three shows a year, previously five, with noise readings not exceeding 40 decibels outside the park. In 2006, the display was rebranded as Electric Towers, but then discontinued. The fireworks and laser show returned in 2010 to celebrate the 30th anniversary of the theme park.
A previous event, Alton Towers Live, used to take place in June, but has been cancelled from 2014 onwards.
|3||Air||2002||Steel flying||1.4m||Bolliger & Mabillard||Forbidden Valley||The world's first Bolliger & Mabillard flying roller coaster.|
|1.4m||Bolliger & Mabillard||Forbidden Valley||Europe's first inverted roller coaster. Voted 9th best roller coaster in the world in the 2013 Mitch Hawker steel coaster poll.|
|2||Oblivion||1998||Steel dive||1.4m||Bolliger & Mabillard||X-Sector||The world's first vertical drop roller coaster.|
|1.4m||Intamin||Dark Forest||A launched roller coaster themed around a race car succumbing to the powers of a supernatural forest.|
|0.9m||Mack Rides||Katanga Canyon||A powered mine train roller coaster. The oldest roller coaster in the park following the removal of the Beastie in early 2013.|
|1.2m||Maurer Söhne||Adventure Land||A spinning roller coaster themed around video game character Sonic the Hedgehog.|
|5||TH13TEEN||2010||Steel Psychoaster||1.2m||Intamin||Dark Forest||The world's first vertical free-fall drop roller coaster.|
|6||The Smiler||2013||Steel Infinity||1.4m||Gerstlauer||X-Sector||The world's first 14 looping roller coaster. Holds the record for the most inversions on any roller coaster as of early 2013.|
|Name||Height||Length||Top speed||Max vert.|
|Air*||66 ft (20 m)||2,760 ft (840 m)||47 mph (76 km/h)||40°||2||3||28 (7 rows 4)||John Wardley|
|Nemesis*||43 ft (13 m)||2,349 ft (716 m)||50 mph (80 km/h)||40°||4||2||32 (8 rows of 4)||John Wardley|
|Oblivion*||65 ft (20 m)||1,223 ft (373 m)||68 mph (109 km/h)||88.8°||0||7||16 (2 rows of 8)||John Wardley|
|Rita||68.9 ft (21.0 m)||2,099.8 ft (640.0 m)||62.2 mph (100.1 km/h)||53°||0||2||20 (10 rows of 2)||Werner Stengel|
|Runaway Mine Train||68 ft (21 m)||1,000 ft (300 m)||22.4 mph (36.0 km/h)||29°||0||1||46 (23 rows of 2)||John Wardley|
|Sonic Spinball||56 ft (17 m)||1,476 ft (450 m)||38 mph (61 km/h)||90°||0||8||4 (2 rows of 2, back to back)||John Wardley|
|The Smiler**||72 ft (22 m)||3,840 ft (1,170 m)||53 mph (85 km/h)||50°||14**||5||16 (4 rows of 4)||John Wardley,Candy Holland|
|Thirteen**||60 ft (18 m)||2,625 ft (800 m)||41 mph (66 km/h)||70°||0||5||20 (10 rows of 2)||John Wardley, Candy Holland|
|The Blade||Swinging ship||1997|
|Forbidden Valley||Huss Rides||A zero gravity swinging ship, themed to resemble a piece of discarded shrapnel thrown from Nemesis's pit.|
|Enterprise||Huss Enterprise||1984||X-Sector||Huss Rides||A classic Huss enterprise.|
|Drop tower||2012||Forbidden Valley||ABC Rides||Four drop towers housed underground, combined with actors and a short scare maze experience.|
|Ripsaw||Top Spin||1997||Forbidden Valley||Huss Rides||A top spin ride with the addition of operator controlled water fountains, themed to resemble a piece of discarded shrapnel thrown from Nemesis's pit..|
|Twirling Toadstool||Wave swinger||2009||Cloud Cuckoo Land||Zierer||A wave swinger for families, themed around a large toadstool.|
|Battle Galleons||Splash Battle||2008||Mutiny Bay||Mack Rides||A Mack Splash Battle ride, allowing riders to shoot at other ride boats and guests on land with mounted water guns.|
|Congo River Rapids||Rapids ride||1986||Katanga Canyon||Intamin||An Intamin rapids ride around the perimeter of Katanga Canyon, interacting with the Runaway Mine Train throughout its layout. Refurbished 1992.|
|Charlie and the Chocolate Factory: The Ride||Water dark ride||2006||Cloud Cuckoo Land||Mack Rides||Boat tour and elevator simulator ride around Willy Wonka's CHOCOLATE factory. Based on the children's book by Roald Dahl.|
|Duel - The Haunted House|
|Dark ride||2003||Gloomy Wood||Mack Rides||A dark ride through a haunted house. Rides are equipped with laser guns to shoot the scenery and gain points.|
|Hex - The Legend|
of the Towers
|2000||The Towers||Vekoma||A walkthrough attraction based on the legend of the chained oak. Concludes with a Madhouse attraction in the ride's Vault area.|
|The Flume||Log flume||1981|
|Mutiny Bay||Mack Rides||A log flume based attraction with themed bath boats. Originally held the title of the longest log flume in the world. Rethemed 2004.|
|Driving School||Driving Attraction||2006||Cloud Cuckoo Land||Peugeot||A children's car driving attraction.|
|Frog Hopper||Mini drop tower||1999||Cloud Cuckoo Land||Zamperla||A mini drop tower for children.|
|Galloper's Carousel||Carousel||1991||Cloud Cuckoo Land||Bertazzon||A children's merry-go-round ride.|
|Heave Ho||Rock 'n' Tug||2008||Mutiny Bay||Zierer||A rocking and swinging boat ride.|
|Tea Cups Ride||1986||Mutiny Bay||Mack Rides||A tea cups ride re-themed to resemble barrels of gunpowder. Rethemed in 2008.|
|In the Night Garden|
Magical Boat Ride
|Boat ride||2014||CBeebies Land||MACK Rides||Boat ride taking in sights of In The Night Garden. Rethemed Riverbank Eye Spy.|
|Get Set Go|
|Pedal rail ride||2014||CBeebies Land||Premier Rides||Riders travel through the tree tops in their own vehicle above CBeebies Land.|
|Convoy Ride||2014||CBeebies Land||MSI||An interactive car ride based on the CBeebies programme Postman Pat.|
|Numtums Number Go-Around||Unknown||2014||CBeebies Land||Unknown||A carousel style attraction themed around the Numtums.|
|Charlie & Lola's Moonsquirters & Greendrops||Walkthrough||2014||CBeebies Land||Merlin Ent. Studios||An indoor interactive attraction based on the CBeebies programme Charlie and Lola.|
|Justin's House: Pie-O-Matic Factory||Playhouse||2014||CBeebies Land||Merlin Ent. Studios||An interactive indoor play area based on the CBeebies programme Justin's House.|
|Nina's Science Lab||Activity Centre||2014||CBeebies Land||Merlin Ent. Studios||An indoor educational science attraction based on the CBeebies programme Nina and the Neurons.|
|Mr Bloom's Allotment||Gardening Area||2014||CBeebies Land||Merlin Ent. Studios||An indoor show and attraction based on the CBeebies programme Mr Bloom's Nursery.|
|Something Special Sensory Garden||Senses Trail||2014||CBeebies Land||Merlin Ent. Studios||An outdoor sensory garden based on the CBeebies programme Something Special.|
|Tree Fu Tom Training Camp||Play Area||2014||CBeebies Land||Merlin Ent. Studios||An outdoor play area based on the CBeebies programme Tree Fu Tom.|
|Wobble World||Play area||1993||Cloud Cuckoo Land||Tussauds||An indoor bouncy castle play area, refurbished 2009.|
|Ice Age: The 4D Experience||4D Cinema||2012||Cloud Cuckoo Land||SimEx/IWerks||4D Cinema licensed by 20th Century Fox, located in Cloud Cuckoo Land Theatre.|
|Haunted Hollow||Walkthrough||2007||Gloomy Wood||Tussauds Studios||Themed walk way from Gloomy Wood to Mutiny Bay|
|Monorail||Monorail||1987||Theme Park Entrance Plaza,|
|Von Roll Habegger||Monorail system to transport guests from the resort hotels & car parks to the theme park entrance. Trains refurbished in 2008.|
|Sharkbait Reef||Sea Life Centre||2009||Mutiny Bay||Merlin Entertainments Studios||Large aquarium themed to a shipwreck that follows a similar layout to the Chessington Sea Life Centre which opened a year before at Chessington World of Adventures's Zoo|
|Sky Ride||Cable car||1987||Towers Street,|
Cloud Cuckoo Land
|Poma||Cable car used to transport guests around the theme park giving views of the gardens. Was damaged by fire in 2007; refurbished in 2009; damaged again by fire 21 July 2009; Rebuilt for the 2010 season.|
|The Gardens||Garden||1860||The Towers||Large Garden located within the valley with structures located around.|
The Alton Towers Theme Park is divided into ten themed areas: Towers Street, Mutiny Bay, Katanga Canyon, Gloomy Wood, Forbidden Valley, Dark Forest, Cloud Cuckoo Land, X-Sector, Adventure Land and CBeebies Land, which opened on 24 May 2014. The theme park is home to the historic Towers and Gardens.
Timeline of park areas
|Ingestre Centre||Aqualand||Katanga Canyon|
|Merrie England||Mutiny Bay|
|Springfield Centre||Fantasy World||X-Sector|
|Talbot Centre||Festival Park||UG Land||Dark Forest|
|Talbot Street||Land of Make Believe||Cred Street||Cloud Cuckoo Land|
|Kiddies Kingdom||Adventure Land|
|Storybook Land||CBeebies Land|
|Britannia Farm||Safeway Farm||Old MacDonalds Farmyard|
|Thunder Valley||Forbidden Valley|
Opened in 1986, Towers Street is the first area that visitors to the park encounter. Themed loosely as a town street, it leads to views of the gardens and the Towers across the lake in the distance. Along the pathway are the park's jumping frog fountains and a lawn where seasonal events take place. The first Skyride station is located nearby, which is a 1048 m long cable car transport that opened 1987, and was refurbished 2009. The monorail moves guests from the two on-site hotels and the water park to the theme park; it opened 1987 and was refurbished in 2008.
Themed as an African village; created in 1992 and incorporated existing rapids ride. Rides include the roller coaster Runaway Mine Train and Congo River Rapids. Both are well-established rides in the park whose ride tracks share a tunnel. Congo River Rapids is a river rapids ride that opened 1986, as The Grand Canyon Rapids, and was refurbished in 1992. A 735 m long wild river rapids ride down the Congo River that lasts six minutes. Runaway Mine Train is a steel sit down powered coaster that reaches a speed of 22 mph (36 km) on a 1000 ft long track (305 m) and height of 68 ft (21 m); height limit 90 cm. Opened in 1992 by Mack Rides, it was designed by John Wardley.
Gloomy Wood is a small, haunted house themed area containing the ride Duel - The Haunted House Strikes Back!. The ride was originally a standard ghost train ride named The Haunted House from 1992–2002. However, the ride was upgraded in 2003 with laser-based plastic guns fitted to shoot LED lights scattered around the ride in order to deactivate scares. Each player's shooting score is recorded a digital display in the ride car to encourage competitive play.
In 2007, a path cutting through the woods was added to Gloomy Wood, named Haunted Hollow. The pathway follows part of the route formerly used by the old scenic railway, linking from Mutiny Bay to Gloomy Wood. Haunted Hollow includes tombstones, statues and other features, some of which interact with guests using sound effects.
Forbidden Valley is themed around a frightening post-apocalyptic landscape, with large rocks and rusty pieces of metal and machinery scattering the area with waterfalls coloured red to look like blood. A Skyride station also serves this area of the park, and there is The Edge: Video Arcade.
One of the major rides is Nemesis; designed by John Wardley and opened in 1994. Nemesis is a steel inverted coaster that reaches a speed of 50 mph (81 km) with four inversions (corkscrew, zero g-roll, loop, barrel roll). Nemesis is regarded as one of the most well-designed rollercoasters in the world in rollercoaster polls. The theming is based around the fictional tale of a giant, ancient, malevolent, alien creature which is now incorporated into the new ride: Nemesis: Sub-Terra – an indoor drop tower that opened 2012.
Also in the area, and continuing the apocalyptic theme, are the Ripsaw and The Blade thrill rides. Ripsaw is a Huss Top Spin ride with a water element which opened in 1997 themed around a piece of shrapnel, supposedly thrown from the alien creature's pit. The Blade is an older Huss Pirate Boat themed around a pendulum blade. It opened in 1980, and was relocated to the area in 1997 from Fantasy World. At the end of the valley is an "oasis", with calmer colors and plants, where the steel flying coaster Air, the world's first B&M flying coaster, can be found. Also designed by John Wardley, it has two inversions (fly to lie and in line twist). Opened in 2002, it was originally sponsored by Cadbury's Heroes, until 2007 when the 5 year sponsorship deal ended.
Adventure Land is located in an area of the park aimed mainly at families and consists of family coasters as well as a selection of play equipment. The main ride is Sonic Spinball, based on the hit SEGA video game franchise Sonic the Hedgehog. Sonic Spinball was previously known as Spinball Whizzer until the name change in 2010 when Alton bought a contract with SEGA. Opened 2004, re-themed 2010. It is a Maure Sohne spinning roller coaster, in which riders sit in carts that can spin on their base whilst traveling at speed around the twisted track. There is one other attraction, the Space Adventures playground.
X-Sector is themed as a sinister government experiment facility, which is controlled by the "Ministry of Joy". The area has an Orwellian undertone and features elements of psychosis.
The area contains three thrill rides, two of which hold world records. The steel sit down dive coaster Oblivion, opened in 1998 as the world's first roller coaster with a vertical (88.8°) drop. The extra-wide cars are held suspended over the vertical edge for three seconds before plunging into darkness, playing on the fear of being forgotten. It was designed by John Wardley, as was the second roller coaster in the area, The Smiler. The Smiler is a Gerstlauer Infinity Coaster rollercoaster opened in May 2013 and holds the world record for most inversions on a roller coaster (14 inversions). Enterprise is a standard Huss Enterprise model which opened in 1984, it spins riders 360 degrees and gives riders the illusion of defying gravity.
Mutiny Bay is a pirate-themed land, which re-themed Merrie England in 2008, is aimed at families. Live shows and entertainment include the live shows The Pirates of Mutiny Bay: The Kidnap of Lady Victoria Sponge, introduced in 2013. There are pirate walkabout characters in the area, Finn's Pirate Training Camp, and Meet and Greets with Finn the Shark.
Attractions in Mutiny Bay include: Battle Galleons, a large interactive "Splash Battle" water ride where guests sit in pirate boats that travel through a water channel, while soaking other riders with water cannons, which replaced the Splash Karts. Also in the area is the rocking boat ride, Heave Ho. The teacups ride was re-themed to become Marauders Mayhem, where rotating gunbarrels replaced the tea cups. Slightly outside the area is The Flume Unplugged ride, an updated log flume with boats themed as bath tubs and many rubber ducks quacking around the station area. The Flume opened in 2004 after being re-themed from a traditional log flume ride. Once the longest flume ride in the world at 886 m.
In 2009, a new Sea Life Centre, Sharkbait Reef, opened in the location previously home to the 3-D Cinema. This includes designated "touch pools" for interacting with underwater species and a 10-metre ocean tunnel. The attraction is one of the most heavily themed Sea Life Centres to open worldwide. In April 2010, a live webcam was installed to allow internet users to watch one of the tanks, which can be accessed via the official website.
Cloud Cuckoo Land is aimed at the younger audience of Alton Towers, and is themed with bright colours incorporating oversized flowers and toadstools, as if in a fantasy garden. There are shows at the theatre, and as of 2012 the Cloud Cuckoo Land Theatre is the home of Ice Age: The 4-D Experience. A Skyride station is located nearby, which was refurbished for the 2010 season.
Among the attractions are an indoor bouncy castle play area called Wobble World, and a Wave Swinger ride called the Twirling Toadstool originally located in UG Land. There are other rides in the area especially suited for younger children such as Frog Hopper and Galloper's Carousel. The Alton Towers Driving School gives children the opportunity to ride their own miniature electric cars around a British style road network. There is also Charlie and the Chocolate Factory: The Ride, based on the Roald Dahl novel. The dark boat ride opened in 2006, and is an 11-minute fantasy journey that replaced Toyland Tours, which in turn replaced the original boat ride Around the World in Eighty Days.
The Dark Forest opened in March 2010; replacing UG Land which opened in 1999. Dark Forest is themed as a supernatural area of woodland that has been disturbed by recent excavation of an ancient burial ground. Among the three main attractions are Crypt Games. The new ride for 2010 was unveiled as TH13TEEN, a steel sit down partly indoor coaster themed as a haunted crypt. It features the world's first freefall drop on a roller coaster, and a drop into total darkness. The ride replaced the Corkscrew; the park's original roller coaster. Along with Thirteen's opening, the surrounding land was rethemed into the Dark Forest with refurbished outlets and game stalls to fit the theme. Rita, an existing roller coaster, was also altered, with new station and train designs to look 'engulfed' by the supernatural forest. Rita is a hydraulically launched steel sit-down coaster that reaches a top speed of 62 mph (100 km).
CBeebies Land is based on the BBC children's TV channel: CBeebies. The area is the newest addition to the Theme Park and opened on 24 May 2014. All of its attractions are based on a programme from CBeebies, includingIn the Night Garden, Postman Pat and several others. Attractions in the area are: In the Night Garden Magical Boat Ride, Postman Pat's Parcel Post, Get Set Go Treetop Adventure, Something Special Sensory Garden, Nina's Science Lab, Numtums Number Go-Around, Charlie & Lola's Moonsquirters and Greendrops, Justin's House: Pie-O-Matic Factory, Mr Bloom's Allotment and Tree Fu Tom Training Camp. Shows at the Big Fun Show Time stage include: Mike the Knight, The ZingZillas and Nina and the Neurons.
The Towers are the ruins of Alton Towers stately home and are the source of the park's name. They belonged to the Talbot family as a stately home until 1924 and largely designed by Augustus Pugin, also noted for his work on the Palace of Westminster. The Towers are now in a state of disrepair following decades of neglect. The ruins are open to the public during most of the open season. However, some areas are closed off as part of a £1.1 million project in place to restore the oldest parts of the Towers. Key areas of The Towers include the banqueting hall, the chapel, conservatories, and Her Ladyship's Gardens.
Hex – the Legend of the Towers, a walk-through dark ride based within the ruins themselves, opened in 2000. The finale to the ride is a Vekoma Madhouse located away from the real Towers but themed as a secret vault. The storyline is based on a local legend about the chained oak tree, located in a nearby forest, and makes use of the history of the Towers. It is themed around the legend of the 15th Earl of Shrewsbury who was said to be cursed by a beggar woman to suffer death every time a branch falls from an oak tree.
During the park's Halloween 'Scarefest' event a temporary scare maze, Terror of the Towers, operates within The Towers and has done yearly since 2002. It takes guests through a tour of the ruins and uses live actors, lighting, mist and sound effects to add atmosphere. The attraction won the 2009 London Screamie Awards for 'Best Seasonal Attraction/Maze'. A second seasonal scare maze, The Sanctuary is also set in The Towers.
As an example of the mixed style of Humphry Repton's gardens, Alton Towers' garden was begun, circa 1814 by the eccentric 15th Earl of Shrewsbury, of whom J. C. Loudon (who was consulted on design features of which there were many) relates that he consulted every artist, only to avoid 'whatever an artist might recommend'.
Alton Towers grew into a collection of gardens: a Swiss Cottage, a Stonehenge, a Dutch garden, a Pagoda Fountain, said to be based on the To Ho pagoda in Canton, Lysicrates' Choragic Monument from Athens (a feature in English gardens since the 1760s), domed glasshouses (originally gilded), even a fairly large Matterhorn as a backing to one of England's earliest Alpine gardens. Near the garden entrance is a cenotaph to the 15th Earl, a marble bust with an inscription reading "He made the desert smile". Landmarks include a Chinese Pagoda Fountain, The Swiss Cottage, Miniature 'Stonehenge', a Greek Choragic Monument, and orangeries.
The Alton Towers Waterpark, formerly known as Cariba Creek, opened alongside the Splash Landings Hotel in 2003. It is a large, part indoor and part outdoor waterpark themed as a tropical Caribbean lagoon. The waterpark features several fast slides, a lazy river, a giant tipping bucket and many other water features. Also located here is The Original Sandwich Co. & Ice Cream Parlor, which was previously themed as a shipwreck until 2007 when it was extended. Unlike Chessington Zoo at the also Merlin operated Chessington World of Adventures Resort, a separate ticked is needed for Waterpark access as it is not included with the theme park entrance price.
Attractions include Lagoona Bay, which is the main tropical pool, with water cannons, geysers and waterfalls. The Little Leak is a paddling pool for young children with two small slides and interactive pipes to play with, while Wacky Waterworks Treehouse is a wooden 'treehouse' with water cannons, and other interactive features to squirt passing people with.
The largest ride in the area is the water coaster The Master Blaster, with uphill sections similar to the Master Blaster at Sandcastle Water Park, Blackpool and Nucleus at Water World, Stoke-on-Trent. The Master Blaster is a high speed water flume that contains sharp turns, drops and dark sections, and has a view of the entire waterpark.
Other rides include Rush & Rampage, twin racing slides where riders experience wide turns. This attraction requires rubber rings. Lazy River (Calypso Creek) is a slow-moving water circuit, taking riders underneath spraying water jets and tipping buckets of water. Rubber rings are available. The Tipping Bucketis a very large container is filled with 1000 litres of water and then intermittingly tips its contents over people standing below. Flash Floods is tiered outdoor pools with two slides leading to the middle pool and three leading to the bottom. Other swimming pools include Volcanic Springs, and indoor heated hot pool, and Bubbly Wubbly Pool, an outdoor heated pool & whirlpool.
The Alton Towers Hotel opened in 10 April 1996 and is themed to the eccentric fictional character Sir Algenon Alton and his travels. The rooms are decorated in a quirky English style with pictures of Sir Algenon's inventions.
The Splash Landings Hotel is the newer of the two hotels, opening in 2003, it has a Caribbean theme and is attached to the Alton Towers Waterpark.
In July 2009, the park outlined a 10-year development plan for the park (2010–2019), the aim being to increase visitor numbers, in particular multi-day guests. The plan showed an option for a third hotel or new accommodation of some sort over the coming years. This in the 2012 Team Brief to the Alton Towers Staff by the Alton Towers Resort's Directors was said to be a Log Cabin hotel project, similar to what Centre Parcs offers, that is to reside over the land that is currently used for "Muddy Good Fun" activities. The plan also highlighted areas for development, as well as suggesting the possibility of a new park entrance nearer to the hotels, which could act as a second entrance or replacement to the existing one in Towers Street.
Alton Towers have submitted a planning application to install lodge type accommodation next to the Alton Towers Hotel. Similar plans were submitted in November 2012, but were withdrawn in May 2013.
In March 2014, revised plans were submitted on a smaller scale. The plans also indicate that the Spa at the Alton Towers Hotel could be extended, which may be dealt with in a forthcoming planning application.
In May, these plans were accepted and Alton Towers revealed the latest resort accommodation as the Enchanted Village, which would be opening in 2015. Construction began on the Enchanted Village in late July 2014, with the addition of a showcase lodge appearing on the lawns inside the theme park. The Enchanted Village is set to open on 18 April 2015.
Alton Towers is set in a Conservation Area, which puts a restriction on the height of any ride or building development in the park. It has been agreed with the local council that no buildings should be built above the tree line and if so should be disguised to fit the landscape; this can be seen on the ride Rita, where part of the track is camouflaged to fit in with the trees.
Noise pollution is also a problem for the park due to the close proximity to the villages of Alton and Farley. There have been several cases where Alton Towers have been taken to court over the noise levels emitted from the park and have been served noise abatement orders in 2004, 2005 and 2006.
On 3 May 2012 a couple from the local village of Farley won the rights to a full High Court trial on the amount of noise generated by the park. The couple have been in a legal battle with the park for nearly a decade, and during this period succeeded in a noise abatement order on the theme park which led to the audio from the top of the Oblivion drop being removed, and Alton Towers having to limit the amount of annual fireworks displays to only three a year.
Stephan and Suzanne Roper, who live only 100 yards from the park, say that their lives have been made a misery by the noise of the screams as well as fireworks displays and music. They launched their legal fight in 2002, but after years of wrangling, their claim for an injunction and damages was thrown out in January 2011. Judge Mr Justice Hickinbottom later overturned that decision, bringing the claim back. This now paves the way for a full court hearing. The Ropers will seek an injunction forcing the park owners to close or relocate some rides and an order forcing them to pay damages for noise suffered from 1998 to the present.
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