Alien Workshop

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Alien Workshop is a skateboarding company founded in 1990 by Chris Carter and Mike Hill. Following a brief period under the ownership of the Burton snowboarding company, Alien Workshop was purchased by original team rider, Rob Dyrdek, with the official confirmation of the acquisition announced in a press release on April 17, 2012.[1]

Contents

Company overview

Alien Workshop produces skateboard decks, wheels, apparel, and other skateboard accessories, and is known for a visual aesthetic that often contains themes of paranoia and futurism.[2]

History

The brand is a part of DNA Distribution (also known as the Sovereign Sect), a distribution house that also consists of Habitat Skateboards and Reflex Bearings. DNA Distribution was bought by Burton Snowboards on February 5, 2008.[3] Skateboarder Magazine announced on January 10, 2012 that team member Rob Dyrdek had bought Alien Workshop from Burton Snowboards.[1]

Arto Saari

On May 2, 2008, the Flip company announced that its long-term team member, Arto Saari, had relocated to Alien Workshop. The announcement was a shock to members of the skateboarding media.

Keith Haring collaboration

The brand released a series of skateboard decks, wheels, apparel, and stickers that featured the art of Keith Haring in August 2012.[4]

Location

The company was established in Dayton, Ohio, US, where it continues to be based. Following Dyrdek's acquisition of DNA Distribution, the official press release stated that "Carter [Chris Carter, General Manager and Co-Founder of DNA) will continue to oversee DNA Distribution in Dayton, Ohio, while Dyrdek will consult directly on all marketing and creative from his Los Angeles based office."[5]

Team

The company sponsors a team to represent their brand.

Professional

Amateur

Joshua Jones (Dirty Dayton rep)

Videography

References

  1. ^ a b Skateboarder Magazine (17). "ROB DYRDEK OFFICIALLY ACQUIRES DNA DISTRIBUTION FROM BURTON". Skateboarder Magazine. GrindMedia, LLC. http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/. Retrieved 18 August 2012. 
  2. ^ http://www.grindtv.com/brand/alien-workshop/
  3. ^ SNOWBOARD Magazine PR Dept. (5). "Burton Acquires Alien Workshop and Habitat". SNOWBOARD. Storm Mountain Publishing. http://www.snowboard-mag.com/node/29695. Retrieved 30 August 2012. 
  4. ^ Nick Estrada (17). "Keith Haring x Alien Workshop Collection". Highsnob. Titel Media. http://www.highsnobiety.com/2012/08/17/keith-haring-x-alien-workshop-collection/. Retrieved 9 September 2012. 
  5. ^ Blair Alley (17). "ROB DYRDEK ACQUIRES DNA DISTRIBUTION". Transworld Skateboarding. Bonnier Corporation. http://skateboarding.transworld.net/1000156429/news/rob-dyrdek-acquires-dna-distribution/. Retrieved 9 September 2012. 
  6. ^ Alien Workshop (2012). "Team". Alien Workshop. Alien Workshop. http://alienworkshop.com/team/. Retrieved 30 August 2012. 
  7. ^ "Alien Workshop skate videos". SkatevideoSite.com. SkatevideoSite.com. 2005–2012. http://www.skatevideosite.com/companies/2/alien+workshop. Retrieved 29 September 2012. 


External links