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Alex St. John, along with Craig Eisler and Eric Engstrom, created the original Microsoft DirectX technology platform. Alex became the Microsoft Windows Game technology evangelist for DirectX through his early work at Microsoft (1992-1997) to advance Windows as a dominant graphics and media platform.
Formerly the Founder and Chairman of WildTangent software, an online video game developer and publisher, Alex was appointed in December, 2009 as the President and CTO of Hi5, a social networking site with an emphasis on on-line gaming. Alex is also a frequent contributor to Computer Power User magazine. 
He described himself on USENET as "Microsofts dually [sic] appointed DirectRepresentative for this technology." He is one of the main subjects of the book Renegades of the Empire and is mentioned in Masters of Doom.
|“||How do I put all these companies in a position where, regardless of what they see is in their best interest, they have to adopt your technology? […] I realized that a major part of my job was to figure out how to use technology control to create economic force, or leverage, such that money and business flowed in Microsoft's direction, and people had to go [to them].||”|
|“||You'll never hear this from anybody else because they probably don't know. The original codename for Direct X was the Manhattan Project, because strategically it was an effort to displace Japanese game consoles with PCs and ultimately the Xbox. We called it The Manhattan Project because that was the codename for the program developing the nuclear bomb. We had a glowing radiation logo for the prototype for Direct X, and of course as soon as that got out and the press covered it, it caused a scandal.||”|
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