Affinity4

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Affinity4
Typeaffinity-based marketing, telecommunications
HeadquartersNorfolk, Virginia
Area servedNon-profit organizations
Key peopleStephen D. Halliday, Jay Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace
Serviceslong distance, wireless, dial-up internet, DSL, motorist assistance, and more.
OwnerBN Media, LLC
DivisionsAffinity4, Beliefnet
Slogan(s)Ordinary Activities. Extraordinary Giving.
Websitehttp://www.affinity4.com/, http://www.affinity4wireless.com
Available inEnglish
 
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Affinity4
Typeaffinity-based marketing, telecommunications
HeadquartersNorfolk, Virginia
Area servedNon-profit organizations
Key peopleStephen D. Halliday, Jay Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace
Serviceslong distance, wireless, dial-up internet, DSL, motorist assistance, and more.
OwnerBN Media, LLC
DivisionsAffinity4, Beliefnet
Slogan(s)Ordinary Activities. Extraordinary Giving.
Websitehttp://www.affinity4.com/, http://www.affinity4wireless.com
Available inEnglish

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised nearly $100 million for charities and ministries such as Feed the Children, Promise Keepers, and the American Center for Law & Justice.

History[edit]

Affinity4 was founded in 1992. Formerly LifeLine Communications, Affinity4 emerged from a 2005 re-branding effort to reflect the company’s mission that people can make a difference for charities, ministries, and nonprofit organizations. That same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.

Services[edit]

Affinity4 launched its first product, long distance telephone service, followed closely by Affinity4 Internet Service, as well as other products like wireless service, DIRECTV®, credit card and more.

In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[1][2] from NewsCorp and maintains a separate advisory board[3] from Affinity4.

GiveBack Program[edit]

Affinity4’s GiveBack Program donates 10% of the proceeds of purchases to the customer’s designated nonprofit organization, allowing Affinity4 customers to make even more of a real difference without further impacting a household budget.

Partner Organizations[edit]

Affinity4 partners with charities, ministries, and family-friendly nonprofit organizations that share the same traditional Christian values. Our affinity marketing program is ideal for our nonprofit partners, in that our partners can promote our relationship as much or as little as they wish, and any customer that purchases a product or service from Affinity4 and designates the nonprofit partner on their account, with 10% of the proceeds from their products and services then donated back to the partner organization.

Some of our Partners include American Family Association, St. Jude Children’s Research Hospital, Ohio Right to Life, TBN, CBN, Point of View,[disambiguation needed] Gun Owners of America, Concerned Women for America

Board of Directors[edit]

• Stephen D. Halliday • Jay SekulowBishop TD Jakes • Joesph R. Gregory • Curtis Wallace • Michael McKinney

References[edit]

  1. ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010. 
  2. ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010. 
  3. ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. 

External links[edit]