Affinity4

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Affinity4
Typeaffinity-based marketing
HeadquartersNorfolk, Virginia
Area servedNon-profit organizations
Key peopleStephen D. Halliday,CEO and Chairman, David Bingham, COO, Jay A. Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace
Serviceslong distance, wireless, dial-up internet, dsl, motorist assistance, and more.
OwnerAmeriVision Communications
DivisionsCross Bridge Media, Beliefnet
Slogan(s)Ordinary Activities. Extraordinary Giving.
Websitehttp://www.affinity4.com/
Available inEnglish
 
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Affinity4
Typeaffinity-based marketing
HeadquartersNorfolk, Virginia
Area servedNon-profit organizations
Key peopleStephen D. Halliday,CEO and Chairman, David Bingham, COO, Jay A. Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace
Serviceslong distance, wireless, dial-up internet, dsl, motorist assistance, and more.
OwnerAmeriVision Communications
DivisionsCross Bridge Media, Beliefnet
Slogan(s)Ordinary Activities. Extraordinary Giving.
Websitehttp://www.affinity4.com/
Available inEnglish

Affinity4 is an American for-profit company that raises funds for non-profit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised over $76 million for charities and ministries such as Feed the Children, Promise Keepers, and the American Center for Law & Justice.

History[edit]

Affinity4 (Amerivision Communications) was founded in 1992. Tracy Freeny is the founder of Amerivision Communication (Affinity 4). Affinity4's first product to offer was long distance telephone service. Affinity4 Wireless, providing cellular service, was launched in 2005 following other products and services like digital phone, Internet Service, DIRECTV, and more.

In 2009, the investors behind Affinity4 launched an online video viewing channel called Cross Bridge as another one of their products. Cross Bridge Media is a company that aimed to produce uplifting messages to its customers.[1]

In June 2010, BN Media, an entity that includes the investors behind Affinity4 and Cross Bridge purchased Beliefnet[2][3] which have a separate advisory board[4] and is independent from Affinity4.

Name Change[edit]

AmeriVision Communications (doing business as Affinity4) was originally founded in 1992 under the name LifeLine Communications by Tracy Freeny. In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company’s values: a belief that people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations.[5] Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia in December 2005.

References[edit]

  1. ^ "About Us". Cross Bridge. Retrieved 2010-11-29. 
  2. ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010. 
  3. ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010. 
  4. ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. 
  5. ^ "Company delivers cash for charities". Virginia Business. July 29, 2009. 

External links[edit]