Adam's Mark

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The one remaining Adam's Mark Hotel, in Buffalo

Adam's Mark Hotels & Resorts is a former chain of upscale hotels in the United States. The company had its headquarters in the HBE Corporation offices in Creve Coeur, Missouri in Greater St. Louis.[1][2] The chain was founded in the early 1970s by Fred Kummer and owned by HBE, Corp., which was also founded by Kummer.[3]

History[edit]

The chain suffered greatly from a racial discrimination suit brought against them by the NAACP on December 16 1999. The NAACP filed the suit on behalf of guests who attended the Black College Reunion in Daytona Beach, Florida in 1999. It alleged that Adam's Mark required guests to wear identification wristbands and were required to pay in advance. The suit, and subsequent 17-month boycott of the chain called by the NAACP, was settled out of court for $2 million (US). The company's relationship with African-American organizations had since improved, and in 2006, Adam's Mark had the top score of any hotel company on the NAACP's annual report card.

Hotels[edit]

While once numbering more than 20 large hotels, because of financial difficulties and changing corporate strategies, the chain sold off all of its properties during the 2000s.

See also[edit]

References[edit]

  1. ^ "Contact Us." Adam's Mark. April 9, 2003. Retrieved on April 5, 2013. "Adam's Mark Corporate Headquarters HBE Corporation 11330 Olive Blvd. St. Louis, MO 63141"
  2. ^ Jonsson, Greg. "NAACP PROTESTS AT HEADQUARTERS OF ADAM'S MARK HOTELS." St. Louis Post-Dispatch. August 11, 2001. Five Star Lift Edition p. 11. Retrieved on April 5, 2013. "About 30 NAACP protesters marched outside the corporate headquarters of the Adam's Mark hotel chain in Creve Coeur on Friday to protest alleged[...]"
  3. ^ HBE Website
  4. ^ Sheffield, Michael. "Adam's Mark goes Hilton." Memphis Business Journal. April 13, 2003. Retrieved on April 5, 2013.
  5. ^ "Company Overview of Hilton Memphis Hotel." Businessweek. Retrieved on April 5, 2013.

External links[edit]