Acuity Insurance

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Road sign along Interstate 43
Corporate headquarters
Entrance to corporate headquarters
Acuity flag

Acuity Insurance is an insurance company with headquarters in Sheboygan, Wisconsin. The company's website claims that it is the 80th largest insurer in the United States.

Current business performance[edit]

ACUITY operates in 22 states, generates over $1 billion in revenue through 1,000 independent agencies, manages nearly $3 billion in assets, and employs over 950 people. ACUITY is rated A+ (Superior) by A.M. Best and also receives an A+ rating from Standard and Poor's.[1]

Company history[edit]

The company began as the Mutual Auto Insurance Company of the Town of Herman in 1925 (in the unincorporated village of Franklin in Sheboygan County). The name was changed to Mutual Auto of Wisconsin in 1953, and Heritage Mutual Insurance Company. in 1957. The company moved to the city of Sheboygan in 1960, and to its current location in 1984. The company became known as ACUITY Insurance in 2001.

The company opened a $39 million addition to its headquarters in 2004. The addition added 262,000 square feet (24,300 m²) to the facility and renovated about 20,000 square feet (2,000 m²) of space.


ACUITY was named the Best Mid-Size Company to work for in the United States in 2004, 2010, 2011, 2012, and 2013 by Great Place to Work Institute and is the only company in the nation to be named ten consecutive years to the Great Place to Work Institute's top five mid-sized companies. ACUITY is recognized as one of Ward, Inc.'s Top 50 best-run insurers for 14 consecutive years. ACUITY has been named to the InformationWeek 500 list of most innovative technology companies for ten consecutive years.ACUITY was awarded the 2001 National Company Award of Excellence by the National Association of Professional Insurance Agents.[2]


ACUITY raised the tallest flagpole in the United States on July 2, 2005. The steel pole is 338 feet (103 m) high, 6 feet (1.8 m) wide at the base, weighs 65 tons (without the flag), and is sunk into a 550-ton block of concrete that is 40 feet (12 m) deep, 8 feet (2.4 m) wide and reinforced by steel rods. The flag is 120 feet (37 m) by 60 feet (18 m), or 7,200 square feet (670 m²). Each star is 3 feet (0.91 m) high and each stripe is 4½ feet wide. It weighs 300 pounds.[3] This flag and flagpole outdid an earlier Acuity record, a flag raised June 2, 2003, atop a 150-foot (46 m) flagpole. Oddly enough, the new flagpole is actually a replacement; the old pole toppled over due to stress and high winds, almost falling onto nearby Interstate 43. The new flagpole is designed with extra bracing and placed much farther from the highway.[4] A powered hoist raises the flag at 80 feet (24 m) per minute, regardless of wind conditions, and is synchronized so that the flag reaches the top of the pole just as the Star Spangled Banner ends. [5] On October 4, 2007 it was announced that the flag pole would yet again be rebuilt to allow access to the beacon marker on top in case of light bulb replacement. The flag was rebuilt and the top section finished on April 4, 2008. On April 7, 2008 the pole, without a flag yet flying, began swaying noticeably during relatively low wind speeds. On April 8, 2008 the ball and top section were again removed.


  1. ^ "Purchase acquisition involves three area banks". Tomah Journal. November 3, 2006. Retrieved 2007-05-03. 
  2. ^ "Acuity Named Best Mid Sized Company for Which to Work". National Association of Professional Insurance Agents. July 7, 2004. Retrieved 2007-05-03. 
  3. ^ LaRose, Eric (2005-04-02). "Acuity raises Old Glory Atop tallest flagpole in the nation". The Sheboygan Press. 
  4. ^ "Acuity Raises Largest Symbol of Freedom in Wisconsin". Acuity. 
  5. ^ "Stars And Bars". Associated Construction Publications. 

External links[edit]