85°C Bakery Cafe (85度C) is a Taiwanese chain of coffee shops run by Gourmet Master Co., Ltd. The company, with an estimated yearly revenue of $200 million, was founded in 2004 by tea shop owner Wu Cheng-Hsueh and currently has over 325 branches located within Taiwan and Australia. Known as the "Starbucks of Taiwan", in 2008, the company opened its first US location in Irvine, California.
Wu Cheng-Hsueh, president and founder of 85℃ Bakery Cafe, opened the first shop in Bao-Ping, Taipei County, July 2004. Once opened, the shop was serving almost 2000 guests per day and selling over 2000 cups of coffee as well. This built a foundation to quickly open the second shop in Yuan Toun, Taipei County, in August 2004. Following the success of the two stores, a third store was opened in Goun Yi, in Taichung City, which marked the beginning of the franchising name 85℃ in November 2004. The name "85C" refers to Wu's belief that 85 °C (185 °F) is the optimal temperature to serve coffee.
It became listed on the Taiwan Stock Exchange in November 2010 with 3.85 million shares in its IPO.
85℃ Bakery Cafe sells a wide variety of goods including breads, cakes, and drinks. While most of the branches of the store are relatively successful, the Irvine branch that opened on 26 September 2009, is the company's highest grossing store. This store bases the majority of its sales on pastries. The breads incorporate European, Japanese, Taiwanese, and Danish styled flavors and consist of over 80 varieties. A few of their top sellers include the Berrytale, Marble Taro, and Brioche. The Cakes department also has items ranging from the Italian Tiramisu to the German Black Forest to the Taiwanese Taro Cake.
One of their most notable products is the Sea Salt Coffee. The coffee is made by sweetening their iced Americano and adding a sea salt whipped cream on the top. This coffee has been featured on TIME Magazine, CNN, and NPR. The concept of this drink supposedly came from the Taiwanese habit of sprinkling salt on fruit to bring out the sweetness. 85°C Bakery Cafe also sells a variety of flavored teas, milk teas and fruit slushes.
In the midst of the 2008 Chinese milk scandal, 85'C Cafe posted sign stating that their products had not come from The People's Republic of China.
- ^ Tso, Natalie (15 January 2009). "Some Salt with Your Coffee? Taiwan's Hot Drink". Time. Archived from the original on 16 February 2009. http://www.time.com/time/world/article/0,8599,1871635,00.html. Retrieved Feb. 9, 2009.
- ^ Luna, Nancy (15 September 2008). "‘Starbucks of Taiwan’ set to open first U.S. cafe in O.C.". OC Register. Archived from the original on 5 January 2009. http://fastfood.freedomblogging.com/2008/09/15/starbucks-of-taiwan-set-to-open-first-us-cafe-in-oc/. Retrieved Feb. 11, 2009.
- ^ Luna, Nancy (25 September 2008). "Preview: Asian bakery giant debuts first U.S. cafe Friday in O.C.". OC Register. http://fastfood.freedomblogging.com/2008/09/25/sneak-peek-asian-cafe-giant-set-to-open-friday-in-new-irvine-mall/. Retrieved Feb. 11, 2009.
- ^ "Taiwan’s coffee chain challenger". Financial Times. 2011-08-30. http://www.ft.com/cms/s/0/f8fc482e-a61f-11e0-8eef-00144feabdc0.html?ftcamp=rss. Retrieved 2011-08-31.
- ^ "Gourmet Master shares skyrocket in bourse debut". Taipei Times. 2010-11-23. http://www.taipeitimes.com/News/biz/archives/2010/11/23/2003489180. Retrieved 2011-08-31.
- ^ Amos, Deborah (8 June 2010). "Sea Salt Latte: Is 85C The Next Coffee Craze?". NPR. http://www.npr.org/templates/transcript/transcript.php?storyId=127474607. Retrieved 8 November 2009.
- ^ Markus, Bethania Palma (8 August 2011). "Popular Taiwanese bakery to open in Hacienda Heights". Hacienda Heights Highlander. http://www.sgvtribune.com/news/ci_18642179. Retrieved 11 August 2011.