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49s Limited is a lottery company based in London, UK, which operates the 49's draw, Irish Lotto Bet, Rapido, and virtual horse and greyhound racing.

The organization was formed in 1996 as a response to the launch of the UK National Lottery which started the previous year. 49's Limited is funded by LBO's who subscribe to Satellite Information Services which broadcasts the daily racing program into their shops.



49's is a game run by 49s Limited. There are two draws each day - one at 12.49 (known as the lunchtime draw) and one at 5.49 (known as the teatime draw). In each draw, six numbers and one "booster ball" are drawn from the numbers 1 to 49. The lottery can be played via major betting offices such as Betfred, William Hill, Coral and Ladbrokes and a new game has launched called 49s raffle choose a colour and 8 numbers match 12 numbers to win £20,000.